WEBVTT 1 00:00:08.570 --> 00:00:14.830 Brady Hugins: Okay, great. So, we'll just have people join in as they… 2 00:00:15.160 --> 00:00:21.829 Brady Hugins: Are available. And you guys are welcome to go and work on other things as needed. 3 00:00:22.540 --> 00:00:30.890 Brady Hugins: Okay, so, time check. Today is Friday, May 29th, it's 10.30 a.m. 4 00:00:32.119 --> 00:00:43.059 Brady Hugins: I'm here with Joshua and Alex, who's joined today, who are friends and colleagues of mine, but also we may have other people join us. So, if you're joining us via… 5 00:00:43.260 --> 00:00:47.180 Brady Hugins: Recording, thank you for being here, happy to have you here. 6 00:00:47.780 --> 00:00:50.829 Brady Hugins: Let me bring up today's presentation. 7 00:01:05.590 --> 00:01:08.619 Brady Hugins: It's on delivery today. 8 00:01:09.280 --> 00:01:13.670 Brady Hugins: So… A lot of people have heard the term… 9 00:01:14.150 --> 00:01:28.940 Brady Hugins: Last mile, it's what I think FedEx and UPS, all these shipping and logistics companies see as one of the key parts is last mile delivery. And in the digital world. 10 00:01:29.070 --> 00:01:43.050 Brady Hugins: That's in delivering our products with either the high-quality information that we're sharing, or the packages, or it might be some timely information or a timely communication. 11 00:01:44.360 --> 00:01:54.379 Brady Hugins: Delivery is a key milestone for people along any sorts of businesses or ecosystems in order to make sure people get things when they expect them. 12 00:01:54.500 --> 00:01:56.149 Brady Hugins: And what they expect. 13 00:01:56.310 --> 00:02:04.070 Brady Hugins: So, it's an important layer to stack in with customers, and to consider when building out your own systems or delivering. 14 00:02:04.220 --> 00:02:16.520 Brady Hugins: I've been through a number of different cycles for delivery, from testing to beta testing, or alpha testing, beta testing, at… not only with this system, but other ones that I've built in the past. 15 00:02:17.280 --> 00:02:33.349 Brady Hugins: So, this is going to be, I think, a really effective tactical information, and this is a series… this is going to be Chapter 5 in a 7-part series, that we're building out in these webinar series. 16 00:02:33.550 --> 00:02:41.510 Brady Hugins: They're free. If you attend live, but pa- in package deals, I'll be charging them and having those available via links. 17 00:02:42.250 --> 00:02:50.089 Brady Hugins: And then, also, there's discounts available for students and people interested in some of our other products, so thank you for being here. 18 00:02:51.790 --> 00:02:56.049 Brady Hugins: So, 5 chapter… we're 5 chapters in? 19 00:02:57.110 --> 00:03:05.940 Brady Hugins: Two to go. We've talked about developing the spine, unified contact profile. Joshua, you can see the slides and everything, right? 20 00:03:06.270 --> 00:03:13.600 Brady Hugins: Okay, great. Thank you. We talked about… The difference between renting. 21 00:03:13.880 --> 00:03:24.659 Brady Hugins: our own infrastructure versus owning our own technical infrastructure. There's still components that are needed that are really important to consider when building out 22 00:03:24.950 --> 00:03:32.479 Brady Hugins: Your ecosystem, and some of… often, we rent first, and then we build, and we own over time. 23 00:03:32.630 --> 00:03:35.499 Brady Hugins: And there's a process that we do that. 24 00:03:36.400 --> 00:03:44.809 Brady Hugins: We have a weekly rhythm. It's good to have rhythms in your business, whether it's a day rhythm, a weekly rhythm, a monthly rhythm. 25 00:03:45.060 --> 00:03:57.869 Brady Hugins: There are natural cycles in order to be filing, or administrative components that are an important part of integration, so weekly, monthly, and regular checks. 26 00:03:59.360 --> 00:04:06.889 Brady Hugins: And then, last week, we covered in on engines and automations. Those are the important parts 27 00:04:07.090 --> 00:04:10.609 Brady Hugins: Of the infrastructure, where… 28 00:04:10.990 --> 00:04:28.750 Brady Hugins: we have automate… automated engines that do a lot of the workflows and work that we're developing. Think of them as, like, the locomotives, or the driving force in order to bring in all your information from one place to another. 29 00:04:29.410 --> 00:04:45.260 Brady Hugins: These work passively, they work in the middle of the night, they work when you're sleeping, they work at all times, and it's a way for us to leverage our skills and activities over a larger breadth than just what we offer just in one-on-one and in person. 30 00:04:46.530 --> 00:04:59.640 Brady Hugins: We'll be covering shipping today and delivery, and then in further, webinars, as these are scheduled out, we'll work… we'll talk about integration and then owning the entire system. 31 00:05:00.770 --> 00:05:08.060 Brady Hugins: So this is geared towards junior developers or senior developers, so people that are comfortable with using developer tools. 32 00:05:08.220 --> 00:05:26.589 Brady Hugins: like Clog Code, or codecs, or some of these code builders, Python, and reading basic scripts in Python, or different sorts of scripts. So there may be some learning elements that people are learning as they go along. You're welcome to Google, or look and have your own chats in order to learn. 33 00:05:26.710 --> 00:05:31.229 Brady Hugins: Different terms, and then we'll have some opportunity for questions at the end. 34 00:05:32.600 --> 00:05:33.470 Brady Hugins: Okay. 35 00:05:34.110 --> 00:05:44.919 Brady Hugins: Oh, just one more note on timing. This should be about half an hour to 40 minutes of a presentation, although sometimes it goes 20, sometimes it goes longer, and you're welcome to drop off as you need to. 36 00:05:48.350 --> 00:05:49.630 Brady Hugins: Okay. 37 00:05:49.730 --> 00:05:55.969 Brady Hugins: So… The reason why delivery's so important is because this is the layer where… 38 00:05:56.220 --> 00:05:59.450 Brady Hugins: Metaphorically speaking, it's where the rubber hits the road. 39 00:05:59.640 --> 00:06:07.960 Brady Hugins: Right, so it's where performance is, and we start getting traction, and physical traction in our business. They're either… 40 00:06:08.320 --> 00:06:16.149 Brady Hugins: Leads that are being generated in, or were… have different, 41 00:06:19.370 --> 00:06:23.060 Brady Hugins: Products that we're delivering… Right, so… 42 00:06:23.840 --> 00:06:31.760 Brady Hugins: We can design these engines and design these workflows so that they're… these products and information is built automatically. 43 00:06:31.900 --> 00:06:33.350 Brady Hugins: And then delivered. 44 00:06:33.610 --> 00:06:46.590 Brady Hugins: And then we have a con… A spine, or a contact spine, or unified contact profiles, where all the information lands all together for that one particular contact and customer. 45 00:06:47.400 --> 00:06:50.690 Brady Hugins: And then a plan that gives a structure and a flow. 46 00:06:50.990 --> 00:06:57.139 Brady Hugins: So, the rhythms keep us honest and working within everyone's general cycles. 47 00:06:58.070 --> 00:07:07.140 Brady Hugins: And then, so nothing's landing in our customer hands, at least without a check or an initiation from us. 48 00:07:08.100 --> 00:07:16.879 Brady Hugins: So, this could be a reading, like astrology reading, it could be a receipt for a transaction, it could be a login link. 49 00:07:17.070 --> 00:07:23.359 Brady Hugins: A reminder, for a webinar or something that… that needs to be delivered. 50 00:07:23.900 --> 00:07:32.229 Brady Hugins: And it turns your system into more of a service-oriented activity, and something that's much more proactive rather than passive. 51 00:07:35.410 --> 00:07:39.109 Brady Hugins: So there's different rhythms needing different infrastructure. 52 00:07:39.460 --> 00:07:52.549 Brady Hugins: When we look at time and timing, there are many different layers of timing that are important to consider, because we don't have infinite amount of time in our lives. We do have 53 00:07:53.380 --> 00:07:55.999 Brady Hugins: temporary times while we're here on Earth. 54 00:07:56.210 --> 00:07:59.900 Brady Hugins: Even if we were here, or are here for hundreds of years. 55 00:08:00.250 --> 00:08:03.359 Brady Hugins: It's still in a temporary rhythm. 56 00:08:03.560 --> 00:08:18.090 Brady Hugins: So, it's important to consider synchronistic one-like experiences like this, like, we're on the call all together, it's a synchronous call, it's a live moment, it's a way for us to interact or listen. 57 00:08:18.920 --> 00:08:21.390 Brady Hugins: So Zoom's a good example of that. 58 00:08:21.560 --> 00:08:38.370 Brady Hugins: batches, and what are called async. So we have sync, and then async. Async is when email is being sent, and then it's being read at a different time. There's a newsletter that's being compiled and then being sent out to people, a weekly update on events. 59 00:08:38.850 --> 00:08:41.760 Brady Hugins: Daily lessons or updates, questions. 60 00:08:43.340 --> 00:08:48.839 Brady Hugins: So, it designs the batching and the structure, and part of that is 61 00:08:49.040 --> 00:08:54.139 Brady Hugins: There can be beneficial times in order to batch information together so that… 62 00:08:54.250 --> 00:08:59.169 Brady Hugins: Timing is more effective, or we're getting more work done all in one grouping. 63 00:09:00.650 --> 00:09:09.449 Brady Hugins: Trigger-driven, so… triggers… When there's initiation of activity, either someone views a site, or… 64 00:09:09.610 --> 00:09:14.769 Brady Hugins: Someone downloads a form or sends off an email, there could be a number of triggers. 65 00:09:15.310 --> 00:09:25.130 Brady Hugins: Where we want to ask or receive information or receipts for products, or submitting forms and then getting a link after that. 66 00:09:26.950 --> 00:09:35.190 Brady Hugins: And then the continuous, dynamically updated feed. So these are ones that are more integrated with our… 67 00:09:36.840 --> 00:09:44.590 Brady Hugins: Back-end filing system, so that there's a dynamic feed of information that's being fed out to people, like in, 68 00:09:45.510 --> 00:09:49.300 Brady Hugins: Live stream, or a live feed, a ticker tape. 69 00:09:52.110 --> 00:09:55.020 Brady Hugins: And that portal can always be there. 70 00:10:00.660 --> 00:10:01.750 Brady Hugins: So… 71 00:10:05.760 --> 00:10:14.269 Brady Hugins: There's different styles of delivery. We talked about rental infrastructure versus owned infrastructure. 72 00:10:15.130 --> 00:10:17.510 Brady Hugins: Almost always re-rent first. 73 00:10:17.670 --> 00:10:23.150 Brady Hugins: In order to rely on other people's structures that we've built before. 74 00:10:23.450 --> 00:10:31.309 Brady Hugins: That they've built before so that we can use those ourselves, or we're using their system in order to deploy or create some sort of result. 75 00:10:32.870 --> 00:10:44.300 Brady Hugins: Examples of these that are rented are Kajabi, Wix, Shopify, MailChimp… Stripe for payments. 76 00:10:44.760 --> 00:10:52.550 Brady Hugins: And a platform can do multiple different things, or it could just do one function as well. I have some API… 77 00:10:52.710 --> 00:11:01.810 Brady Hugins: Connectors for some of the astrology work that is around $45 a month just for that one… 78 00:11:01.990 --> 00:11:04.960 Brady Hugins: particular database and information. 79 00:11:05.540 --> 00:11:08.470 Brady Hugins: So it doesn't have to be much in order to give a lot of value. 80 00:11:08.850 --> 00:11:15.160 Brady Hugins: But it has to be reliable and fit within the needs of the person that is buying, of course. 81 00:11:15.840 --> 00:11:17.939 Brady Hugins: So what does own delivery look like? 82 00:11:18.610 --> 00:11:30.949 Brady Hugins: So there's some tools like Cloudflare, or any sort of these. Webflow is another tool. It depends on the UI and the standard. I use Cloudflare particularly. 83 00:11:31.510 --> 00:11:40.399 Brady Hugins: And you're able to upload into their web servers so that they have assets ready to go and deploy in the web database, so… 84 00:11:40.600 --> 00:11:42.889 Brady Hugins: You have your own internal… 85 00:11:43.320 --> 00:12:02.789 Brady Hugins: information in your servers and database, and then you can systematically deploy that out to a web platform, and then that grabs that information. Now, you can have confidential information, secret information, plans, future plans, that are part of the… 86 00:12:03.180 --> 00:12:08.059 Brady Hugins: Maybe in your internal information that you don't want to share in web? 87 00:12:08.500 --> 00:12:11.250 Brady Hugins: And then you can have a number of gates and checks. 88 00:12:11.680 --> 00:12:18.600 Brady Hugins: And then the information that's shared on the… for the web platform is publicly 89 00:12:18.890 --> 00:12:25.130 Brady Hugins: Knowable information, and information that you want to disseminate and share, so that people can connect with you. 90 00:12:27.420 --> 00:12:34.790 Brady Hugins: So, it doesn't necessarily mean, like, you need to own everything at the beginning, even if you have an owning mentality. 91 00:12:34.810 --> 00:12:49.029 Brady Hugins: It's okay and perfectly fine to rent, and that's okay. It's not a waste of money, so to speak. It's just getting you in the position that you need in order to work the way you need to and move forward as you need to, so… 92 00:12:49.250 --> 00:12:50.720 Brady Hugins: We are… 93 00:12:52.500 --> 00:13:10.529 Brady Hugins: you know, anytime we sell and buy and work with other businesses, we are in a economy and ecosystem that we all work within, so competition isn't really the… what we traditionally think of it as. We're all very, very different and have our own skills and abilities that we… 94 00:13:10.760 --> 00:13:20.170 Brady Hugins: Can reflect and share with each other that is unique to us, and that we can charge more for certain types of things versus others because of that. 95 00:13:23.060 --> 00:13:26.969 Brady Hugins: Okay, so here's a… an example. 96 00:13:28.070 --> 00:13:30.939 Brady Hugins: So, this is an example of a PDF. 97 00:13:31.500 --> 00:13:37.850 Brady Hugins: for lead generation that I've been testing for a number of months through some various cycles. 98 00:13:38.150 --> 00:13:39.400 Brady Hugins: And then… 99 00:13:39.800 --> 00:13:53.419 Brady Hugins: finding some final setups and optimizations that really work much better. It's a free offering, but we also have it packaged in with some $5 offerings as a part of the package, too. 100 00:13:54.500 --> 00:14:03.159 Brady Hugins: So it's triggered by a Stripe webhook fires on payment, so there's a payment that's being made and accepted on the website. 101 00:14:03.910 --> 00:14:13.409 Brady Hugins: There's an engine that validates the key information that comes in, so this is, Nation, N8N, goes and checks the… 102 00:14:13.620 --> 00:14:19.590 Brady Hugins: What webhook and the information that's there, and then upserts it into the contact information. 103 00:14:20.320 --> 00:14:28.270 Brady Hugins: That information is used to make a astrological calculation, specifically for Venus placement, for this one. 104 00:14:28.580 --> 00:14:36.020 Brady Hugins: Then it takes it, renders it into a PDF printout. This one's a 6-page PDF template. 105 00:14:36.500 --> 00:14:46.819 Brady Hugins: And then it uses storage information in our web… web database so that it can… customers can get the information that they need, particularly for that. 106 00:14:47.860 --> 00:14:53.939 Brady Hugins: And then the delivery is available via the link, or it can be re-sent via link as well. 107 00:14:55.390 --> 00:15:01.720 Brady Hugins: And then there's a log that this all happened, this all occurred, and what information was shared on that, so… 108 00:15:01.760 --> 00:15:17.779 Brady Hugins: We have a complete list in this just one small little step. Now, the customer goes and just puts in their email address, and presses the button, and expects this all to happen. This is their expectation. 109 00:15:18.020 --> 00:15:27.810 Brady Hugins: And us, as owners of our businesses, we have to fulfill the expectation in order for them to experience the result that they want in our business. 110 00:15:28.370 --> 00:15:34.640 Brady Hugins: And as you see here, this is 6 steps, and it's all broken down into subsets. It's obviously a complex process. 111 00:15:35.070 --> 00:15:49.000 Brady Hugins: that all need to work precisely in order for us to get that result. Now… now we're kind of looking at why end last mile delivery is so important, and how big of an impact it can have on our business. 112 00:15:52.550 --> 00:16:04.129 Brady Hugins: So, this is a PDF generation of the Venus Love Letter, which is our lead generation form. This is a value-added form, or a value-added PDF. 113 00:16:04.600 --> 00:16:09.089 Brady Hugins: That people can view and see that's particularly personalized to them. 114 00:16:10.120 --> 00:16:18.139 Brady Hugins: I've been doing some number of checks and using some examples, like Marilyn Monroe, making sure our historical information is accurate. 115 00:16:18.960 --> 00:16:23.950 Brady Hugins: And getting some interesting information on some of our favorite celebrities over time. 116 00:16:24.740 --> 00:16:31.150 Brady Hugins: She has her Venus in Aries in the 10th house, which I don't think is a big surprise to people. 117 00:16:31.440 --> 00:16:33.860 Brady Hugins: Being someone that's, 118 00:16:34.290 --> 00:16:46.029 Brady Hugins: blonde bombshell, so to speak, that is very much in the face of a lot of people, and in the 10th house, it's very much public information who she's dating 119 00:16:46.150 --> 00:16:48.489 Brady Hugins: Or who has… she's dated publicly. 120 00:16:49.780 --> 00:16:56.490 Brady Hugins: It gives fierce passion and independence and immediacy for that person. 121 00:16:57.460 --> 00:17:02.989 Brady Hugins: And it also enables them to fall quickly and deeply in love. 122 00:17:04.880 --> 00:17:11.740 Brady Hugins: So, that's a little nice secret… Marilyn Monroe, which is fun. 123 00:17:11.940 --> 00:17:13.260 Brady Hugins: There's some, 124 00:17:15.750 --> 00:17:22.659 Brady Hugins: Formatting, I think prep changes that I'd like to make, some spacing here at the bottom, some small little adjustments. 125 00:17:23.440 --> 00:17:27.970 Brady Hugins: This is an example, and you can download this on the website as well. 126 00:17:28.590 --> 00:17:30.860 Brady Hugins: In order to see the version of it. 127 00:17:32.270 --> 00:17:38.029 Brady Hugins: And let us know your feedback. We also have… where Venus impacts the person. 128 00:17:38.600 --> 00:17:40.179 Brady Hugins: Throughout the year. 129 00:17:40.490 --> 00:17:49.390 Brady Hugins: And then have a… either… I think it's the next 12 months idea of, like, how Venus would impact that particular person. 130 00:17:50.430 --> 00:17:52.100 Brady Hugins: Over the next 12 months. 131 00:17:53.130 --> 00:17:57.600 Brady Hugins: And then Venus retrograde. I don't think this is at… well… 132 00:17:58.210 --> 00:18:01.560 Brady Hugins: Yes, I think there was a Venus retrograde in March. 133 00:18:03.840 --> 00:18:07.460 Brady Hugins: Yeah, I'll have to check that. We just retrograde dates. 134 00:18:11.030 --> 00:18:15.530 Brady Hugins: And transits… I'm just writing down some notes. 135 00:18:16.040 --> 00:18:16.970 Brady Hugins: Okay. 136 00:18:19.480 --> 00:18:29.130 Brady Hugins: So, anyone, let's say that clicks in the call, can download this and, get their own Venus Love Letter and use the system. 137 00:18:29.730 --> 00:18:34.640 Brady Hugins: Themselves, to get an example of what we… oops, okay. 138 00:18:35.580 --> 00:18:37.140 Brady Hugins: What it looks like, okay? 139 00:18:39.570 --> 00:18:48.559 Brady Hugins: So, so what happens when it breaks, right? So what's happening in the customer experience? 140 00:18:48.810 --> 00:18:51.680 Brady Hugins: And then, why is this important? 141 00:18:53.590 --> 00:19:08.670 Brady Hugins: So, oftentimes when this breaks, we don't get any signal whatsoever. Usually, when a customer doesn't receive what they want, they just leave, they get confused, and they just leave. They often don't give any feedback whatsoever. 142 00:19:08.960 --> 00:19:18.749 Brady Hugins: So sometimes there's very little information, even when you have thorough checks and balances available in web analytics, because it's just a drop, or… 143 00:19:19.200 --> 00:19:20.280 Brady Hugins: an unknown. 144 00:19:21.640 --> 00:19:24.399 Brady Hugins: So, this is a way for us to check. 145 00:19:24.560 --> 00:19:32.330 Brady Hugins: Results, so it's checking, results in indempotency, which means to check 146 00:19:32.590 --> 00:19:37.310 Brady Hugins: Results, that they're the same over a number of different steps. 147 00:19:38.060 --> 00:19:44.809 Brady Hugins: It's an important component so that there's recur… recurring processes that are verifiable. 148 00:19:46.000 --> 00:19:49.819 Brady Hugins: There's fallbacks and retries, so if there's any false… 149 00:19:50.260 --> 00:19:58.090 Brady Hugins: Information, or broken disconnection, there's a retry process, or a failback process. 150 00:19:59.460 --> 00:20:08.539 Brady Hugins: Observability, so we want to be able to log and see even just basic interactions from our customers on our website in order to infer that information. 151 00:20:09.660 --> 00:20:22.199 Brady Hugins: And then receipts. So, not necessarily transactional receipts, they could be verification that they received a URL, or verification that they received an email, or a PDF in this case. 152 00:20:26.370 --> 00:20:30.610 Brady Hugins: It creates a more proactive and defensive design strategy. 153 00:20:31.200 --> 00:20:35.569 Brady Hugins: Rather than relying on customers saying, oh, this is broken. 154 00:20:36.140 --> 00:20:38.440 Brady Hugins: Or, oh, you need to change this. 155 00:20:38.910 --> 00:20:40.829 Brady Hugins: Or, oh, I have this feedback. 156 00:20:43.390 --> 00:20:48.059 Brady Hugins: So, it creates a more reliable system that gets better over time. 157 00:20:49.060 --> 00:20:50.400 Brady Hugins: That's what I'm finding. 158 00:20:54.460 --> 00:20:55.733 Brady Hugins: All right. 159 00:20:57.530 --> 00:20:58.480 Brady Hugins: Q&A. 160 00:20:59.600 --> 00:21:10.750 Brady Hugins: So, we've gone through just about 20 minutes with a major meet. We're covering the meat of what we're presenting. I have a few more slides after this. 161 00:21:11.460 --> 00:21:13.949 Brady Hugins: So you're welcome to ask questions, and I'll… 162 00:21:14.460 --> 00:21:18.790 Brady Hugins: Open up some here for general discussion and answering here, too. 163 00:21:20.850 --> 00:21:33.469 Brady Hugins: Now, you may have, like, different needs, or just different curiosities based on your use case, or clients that you've run into, or just general questions, and you're happy to, open them up at this time. 164 00:21:34.070 --> 00:21:38.510 Brady Hugins: But I do have a few different here to prompt that I'll read through briefly. 165 00:21:38.840 --> 00:21:41.469 Brady Hugins: As teasers for us to chat. 166 00:21:42.540 --> 00:21:52.689 Brady Hugins: What's the thing a customer pays for that takes you the longest to actually deliver? So, is there a product that you're making that takes a long time? 167 00:21:52.820 --> 00:21:57.739 Brady Hugins: Once they say yes, and they've paid you, or whatever process it is in order to initiate that. 168 00:21:58.230 --> 00:21:59.829 Brady Hugins: How long does it take? 169 00:22:00.760 --> 00:22:05.100 Brady Hugins: Is it painful? Is it easy? Like, these are kind of notes in order to… 170 00:22:05.450 --> 00:22:11.350 Brady Hugins: Write down your experience in order to optimize your experience, and ease certain parts. 171 00:22:12.080 --> 00:22:17.710 Brady Hugins: Which delivery mode are you trying to force into infrastructure built for a different mode? So… 172 00:22:18.040 --> 00:22:24.520 Brady Hugins: There may be different delivery modes that are needed for different types of information at different times. 173 00:22:24.920 --> 00:22:34.339 Brady Hugins: Sometimes multiple forms of delivery are necessary or needed because of the availability of person on devices or whatever they're doing throughout the day. 174 00:22:34.410 --> 00:22:51.390 Brady Hugins: Some people have access to texting, and then sometimes it's only emails, and then it's, like, only their phone app, and, like, it's kind of weird sometimes, depending on their own circumstances, so sometimes having multiple delivery mechanisms is an important part of 175 00:22:51.980 --> 00:22:54.729 Brady Hugins: Sharing the information at the appropriate time. 176 00:22:56.770 --> 00:23:05.479 Brady Hugins: So, and if your deliveries fell silently for a week, which customer would notice them first? Do you have some sensitive customers? 177 00:23:06.220 --> 00:23:17.189 Brady Hugins: And what would they say? Or how would they react? And then also create forms and workflows that make it easier for our customers to give us those feedback. 178 00:23:17.620 --> 00:23:18.980 Brady Hugins: To give us that… 179 00:23:19.330 --> 00:23:27.540 Brady Hugins: improvements. They're taking their time in order to make our lives easier and our systems better, so we… 180 00:23:27.800 --> 00:23:33.940 Brady Hugins: To listen with kind and compassionate ears is an important part of 181 00:23:34.450 --> 00:23:38.919 Brady Hugins: Listening to other people's experience so that we can improve their experience. 182 00:23:39.090 --> 00:23:41.909 Brady Hugins: As best we can, as owners of businesses. 183 00:23:44.010 --> 00:23:45.000 Brady Hugins: So… 184 00:23:45.350 --> 00:23:59.960 Brady Hugins: Joshua, Alex, you're here as our example students today. Do you each have any questions or, examples that you see these principles in play? Do you have any 185 00:24:00.040 --> 00:24:08.150 Brady Hugins: Ideas or suggestions that would be important for people to consider when delivering their products to people? 186 00:24:12.090 --> 00:24:27.340 Joshua Laureles: Yeah, it seems as though, like, that, live feed idea is definitely something great for, like, close customers, people that are, like, really, really, bought in, and usually that's, like, a, tiered-up, like, approach. 187 00:24:27.880 --> 00:24:36.559 Joshua Laureles: Obviously, it's a really good idea what the, the trigger point, 188 00:24:36.680 --> 00:24:51.650 Joshua Laureles: timing where, you know, somebody pays for something, and you get that, I think that's, like, an important part of delivering, is to make sure that that whole system is set up, because especially when people are paying money, they want to get what they paid for, and so something… 189 00:24:51.830 --> 00:24:59.179 Joshua Laureles: That, you know, I've experienced, like, when I've paid for something and none of that went through for another, like, week and a half, and… 190 00:24:59.640 --> 00:25:01.290 Joshua Laureles: Definitely was, 191 00:25:01.530 --> 00:25:09.859 Joshua Laureles: it was puzzling. You know, I wouldn't necessarily say it was frustrating, I had trust in the people, but… it's like, oh, what's going on here, you know? 192 00:25:13.100 --> 00:25:18.070 Brady Hugins: That's really good feedback, and is a great example of 193 00:25:18.310 --> 00:25:23.430 Brady Hugins: The feelings that we usually all feel when going through those experiences, which is… 194 00:25:23.760 --> 00:25:27.799 Brady Hugins: Did I do something wrong? Is there something that I did wrong? Which… 195 00:25:28.400 --> 00:25:33.000 Brady Hugins: isn't often the case. Most of our customers are not doing… 196 00:25:34.080 --> 00:25:37.400 Brady Hugins: Strange behaviors, usually, most of the time. 197 00:25:38.990 --> 00:25:43.160 Brady Hugins: That's a great example, and a good example of the feeling. 198 00:25:43.490 --> 00:25:44.460 Brady Hugins: 2… 199 00:25:49.750 --> 00:25:51.969 Brady Hugins: Alex, did you have an example you want to share? 200 00:25:54.720 --> 00:26:14.649 Alex: I was just gonna answer the question. So, one of the things that customer pays for that takes me the longest to deliver is after reading, getting, like, their notes back to them, which Brady, you and I have talked about before. So, like, for me, I'm kind of in the process of finding the best note-taker, so that way I can, 201 00:26:16.810 --> 00:26:32.770 Alex: on a time, like, in the most timely way, deliver their notes back to them. So, I think, for me, just, like, understanding the tools and going through my own, like, what's it called, troubleshooting, because sometimes, like. 202 00:26:33.050 --> 00:26:39.320 Alex: I've been really having a hard time with the note takers. Sometimes they don't get added to the meeting, like, sometimes they don't… 203 00:26:39.510 --> 00:26:46.059 Alex: do what I need them to do, and, like… Sometimes, you know. 204 00:26:46.290 --> 00:26:57.069 Alex: like, I run out of storage, sometimes there's an issue, and some of them cost more than others. So, yeah, just, like, trying to figure out the best way to deliver 205 00:26:57.390 --> 00:27:01.220 Alex: After reading with, like, certain tools, 206 00:27:01.560 --> 00:27:03.830 Alex: There's, like, so much troubleshooting involved. 207 00:27:04.440 --> 00:27:14.140 Alex: Especially, like, if, you know, for example, like, your setup is sort of, like, you have, like, an isolated tool, 208 00:27:14.470 --> 00:27:28.580 Alex: where you're, like, managing… managing that, just, like, being really consistent with understanding that there's a lot of, like, troubleshooting and follow-up involved, like, to make sure that it works. It's definitely, like. 209 00:27:29.100 --> 00:27:41.210 Alex: a lot more than you might think, like, that you would have to keep… be on top of, especially if their tool isn't working. Like, I've noticed a lot of the note-takers can be really fussy. 210 00:27:41.490 --> 00:27:44.740 Alex: So, that's something that I kind of, deal with. 211 00:27:48.380 --> 00:27:50.150 Brady Hugins: That's some really good points. 212 00:27:50.680 --> 00:27:57.400 Brady Hugins: Are you finding, even with some of the note takers that you're using, that there's a significant amount of errors? 213 00:28:00.320 --> 00:28:16.360 Alex: Well, I think one of the, like, key things is, like, to do a lot of testing before, like, you know, the actual sessions, because what will happen is, even if it's supposed to be in a meeting. 214 00:28:16.360 --> 00:28:24.099 Alex: Sometimes that doesn't happen, and then even if it's supposed to be in a meeting, for whatever reason, like. 215 00:28:24.100 --> 00:28:35.819 Alex: in the moment when I'm adding it, or I'm, like, you know, trying to make sure that it's there, I get kind of swept up with the fact that the meeting is happening, and I don't have time to, like, double-check it. 216 00:28:35.930 --> 00:28:42.700 Alex: So, yeah, I've just been really struggling, so, like, for example, I… 217 00:28:43.800 --> 00:28:53.459 Alex: just added it to my last meeting, or I wasn't able to add it to the last meeting that I was in, but I turned it on. I turned it on. 218 00:28:53.680 --> 00:28:58.620 Alex: And it didn't capture any of the… sound, somehow. 219 00:28:58.890 --> 00:29:02.960 Alex: Which was like, what the fuck? So, yeah. 220 00:29:03.210 --> 00:29:06.100 Alex: I'm kind of, like, in the process right now of, like. 221 00:29:06.820 --> 00:29:26.110 Alex: picking the best tool, and then, like, doing the troubleshooting before, you know, actually engaging with the customer to make sure that all of the things have been, accounted for beforehand. So that's just, like, something that you might not think about. Like, you might expect something to, like, work 222 00:29:26.340 --> 00:29:30.740 Alex: Right when, you know, you want it to, but you actually have to do, like, a lot of… 223 00:29:31.400 --> 00:29:36.879 Alex: set up beforehand, and, like, all that troubleshooting, so that's kind of what I've been dealing with. 224 00:29:40.340 --> 00:29:44.210 Brady Hugins: That's good feedback, that's really good feedback. I… 225 00:29:44.550 --> 00:29:48.550 Brady Hugins: I think the pre-testing and the tool selection are really… 226 00:29:48.670 --> 00:29:54.109 Brady Hugins: Fantastic points to point out about saving time and money in regards to those. 227 00:29:54.530 --> 00:30:04.760 Brady Hugins: And… Having either experience with other tools, or using other people's tools. 228 00:30:05.050 --> 00:30:09.669 Brady Hugins: It's helpful to… in order to be faster about setting up our own systems. 229 00:30:10.850 --> 00:30:15.469 Brady Hugins: And also, I've noticed is that sometimes it's good to have multiple. 230 00:30:16.210 --> 00:30:18.850 Brady Hugins: In this one example. 231 00:30:19.300 --> 00:30:30.490 Brady Hugins: I have… I have actually two recordings going on at the moment. One is the Zoom, which covers the video that we're seeing now, and the audio that we're hearing. 232 00:30:30.850 --> 00:30:34.270 Brady Hugins: And then some notes as well, some transcriptions. 233 00:30:35.580 --> 00:30:44.259 Brady Hugins: And then I have my plod, which is an audio-only one, but this is… I use as a backup in case there's some sort of… 234 00:30:44.400 --> 00:30:52.500 Brady Hugins: dropping of the internet, or some sort of reliability issue, that I have all the information that may be shared outside of this recording. 235 00:30:52.830 --> 00:30:55.530 Brady Hugins: So that it's covering all the bases, so… 236 00:30:55.930 --> 00:31:01.650 Brady Hugins: It might be more expensive, but sometimes having two… 237 00:31:02.030 --> 00:31:07.690 Brady Hugins: Different, slightly different tools, and paying a little bit extra. 238 00:31:08.360 --> 00:31:12.450 Brady Hugins: Can't be helpful, rather than just having just one. 239 00:31:12.970 --> 00:31:19.580 Brady Hugins: That is, you know, even if it's tested, even if it's working reliably, even if you've used it before. 240 00:31:19.740 --> 00:31:24.859 Brady Hugins: Sometimes it's good to have a secondary, even if it doesn't always work all the time. 241 00:31:25.670 --> 00:31:27.790 Brady Hugins: I have a truck… 242 00:31:28.030 --> 00:31:36.899 Brady Hugins: Well, you guys know this, it's a 1969 Chevy C10, right? So it's a real classic truck. It doesn't always start because of the cold and everything. 243 00:31:38.110 --> 00:31:40.329 Brady Hugins: I keep it because I have… 244 00:31:40.830 --> 00:31:49.540 Brady Hugins: a car that doesn't have a computer chip in it, so if there's any sort of, like, solar flare EMP issues, I can still have a vehicle that will run. 245 00:31:50.950 --> 00:32:00.819 Brady Hugins: And even if it's hard to start, I'd rather have a vehicle that can run, even if there's some sort of big issue, right? So it's a way for me to… 246 00:32:00.930 --> 00:32:08.769 Brady Hugins: create resilience for myself, my own family, and my friends, and people that I may be able to help in those circumstances. 247 00:32:09.850 --> 00:32:14.009 Brady Hugins: So, that's an example of a more, like. 248 00:32:14.650 --> 00:32:23.990 Brady Hugins: I guess long-term, but also, you know, it's okay to have two cars if you really need both cars, even though you can only drive one at a time. 249 00:32:27.260 --> 00:32:40.320 Brady Hugins: you know, people having, you know, big trucks or little cars, like, we shouldn't really necessarily be making any judgments on their lifestyles, because they may have some unique needs that we don't necessarily know. That's important for them to have those things. 250 00:32:42.290 --> 00:32:49.470 Brady Hugins: I always admire the Army folk when they're driving through with their Hummers, because I'm always like, wow, it'd be so fun to drive one of those, right? 251 00:32:50.620 --> 00:32:58.649 Brady Hugins: I mean, I think Joshua knows he was in the military. Some of the toys is some of the best part, is you get to do a lot of play with toys. 252 00:32:59.210 --> 00:33:00.510 Joshua Laureles: Yeah, I drove those. 253 00:33:01.060 --> 00:33:02.130 Brady Hugins: Yeah, it's fun. 254 00:33:04.320 --> 00:33:09.540 Brady Hugins: I like seeing them drive down the freeway, and then they have, like, all, like, the gear, like, all… 255 00:33:09.800 --> 00:33:13.329 Brady Hugins: prepped on them, and everyone's in gear. I think it's a… 256 00:33:13.910 --> 00:33:15.550 Brady Hugins: I think it's really cool to see. 257 00:33:17.330 --> 00:33:26.110 Brady Hugins: So, so, that's my bromance moment. So, Alright. 258 00:33:26.470 --> 00:33:32.789 Brady Hugins: These are great questions. Any more follow-up, Alex, did you have any more ideas, or… 259 00:33:34.640 --> 00:33:40.000 Alex: I was just curious, like, for the plaid device that you have, which one do you use? 260 00:33:40.690 --> 00:33:41.930 Brady Hugins: So, I think… 261 00:33:41.930 --> 00:33:42.800 Alex: cost. 262 00:33:43.070 --> 00:33:47.370 Brady Hugins: I think I got this one, a cup… a year or two ago. 263 00:33:47.820 --> 00:33:54.160 Brady Hugins: And I have a couple versions of it. I might have an old one laying around that you could probably cannibalize for me. 264 00:33:54.280 --> 00:34:02.519 Brady Hugins: Next time we're together, if you wanted to try it, we'd have to do some setup and initiation on it, but you could… you could use it if you wanted to. 265 00:34:03.000 --> 00:34:04.879 Brady Hugins: I have to find it first. 266 00:34:05.170 --> 00:34:06.470 Brady Hugins: Before offering it. 267 00:34:07.010 --> 00:34:13.499 Brady Hugins: There's a… I have the unlimited subscription, which I think is around 30 bucks a month or something. 268 00:34:14.010 --> 00:34:15.530 Brady Hugins: Might be 40? 269 00:34:16.310 --> 00:34:20.390 Brady Hugins: But that way, I can take all the notes, I could… 270 00:34:20.920 --> 00:34:26.749 Brady Hugins: that… in that scenario, I could literally be in meetings all month. 271 00:34:27.050 --> 00:34:35.570 Brady Hugins: and have enough data that I can digest and manage all… everything that I would manage, so I don't have to think about it at all at that point. 272 00:34:35.840 --> 00:34:39.210 Brady Hugins: So… It's a convenience, but costs a little extra. 273 00:34:42.699 --> 00:34:44.730 Brady Hugins: Not huge costs. 274 00:34:44.730 --> 00:34:46.740 Alex: Cool, yeah, I think I need one. 275 00:34:47.630 --> 00:34:49.960 Brady Hugins: Yeah. They're enough to say, well. 276 00:34:49.969 --> 00:34:51.099 Alex: It's super cool. 277 00:34:52.650 --> 00:34:55.710 Brady Hugins: Yeah What's nice is you don't think about it. 278 00:34:55.710 --> 00:35:05.710 Alex: I, I… Yeah. No, I love that you… you have integrated it so completely with everything. 279 00:35:05.830 --> 00:35:09.450 Alex: it's definitely really remarkable, and I think is, like, a… 280 00:35:10.660 --> 00:35:17.230 Alex: really wonderful way to use that technology, because you've really leveraged it extremely well with 281 00:35:17.360 --> 00:35:30.450 Alex: you know, all of the things that you've created and built, and the way that you use it as, like, a feedback, and the way that you use it as, like, a… that's kind of just, like, a habit. You know, it's, like, a reliable tool that 282 00:35:30.450 --> 00:35:43.489 Alex: that works. You know, you turn it on, it's your backup, it's, like, very, you know, habit-based. I think that that's a really valuable, you know, kind of adjunct to, like you were saying, like, you're reporting it already on Zoom. 283 00:35:43.510 --> 00:35:47.759 Alex: And in case, like, one doesn't work for whatever reason, you have the other one. 284 00:35:48.000 --> 00:35:52.849 Alex: Yeah, that seems really reasonable. And I've tried doing that too, like, in the moment. 285 00:35:53.210 --> 00:35:59.739 Alex: For readings and stuff like that, but I don't have, like, that super reliable go-to thing. 286 00:36:00.400 --> 00:36:17.829 Alex: every single, like, time, for whatever reason, like, sometimes my Fireflies acts up, or sometimes RAI, like, the free version, you can only do 30 minutes at a time, and so anyway, yeah, I'm just definitely exploring, like, what are my reliable tools, and what's a reliable backup. 287 00:36:18.440 --> 00:36:20.240 Brady Hugins: Absolutely. 288 00:36:20.750 --> 00:36:32.539 Brady Hugins: Yeah, it's… it's nice to talk about some of the benefits of having dedicated hardware for something that's more reliable under that circumstance, like you're saying. 289 00:36:32.750 --> 00:36:45.269 Brady Hugins: Because when you have, like, connection issues with your audio, or your connection issues on software, we know that software can be very buggy, too, depending on the circumstance, too. 290 00:36:45.700 --> 00:36:51.080 Brady Hugins: So, that's a lot of good examples, and… 291 00:36:51.420 --> 00:36:58.149 Brady Hugins: ultimately, I think the feeling that you're pointing out about how you see it all flowing is… 292 00:36:58.430 --> 00:37:05.020 Brady Hugins: really what we all want to feel, which is, oh, I have all my little bag of tools, and I just… 293 00:37:05.190 --> 00:37:20.179 Brady Hugins: kind of put them all out on the table, and we have our meeting, and it all works really well, and then I can go back and get all my stuff done, and it's… it's a magic trick, right? People see it all happen, they're just like, what the heck was that? Like, that's phenomenal. 294 00:37:20.710 --> 00:37:27.799 Brady Hugins: I saw some people working yesterday in the legal professions that were… 295 00:37:27.970 --> 00:37:39.059 Brady Hugins: some of the fastest, most unbelievable work that I've seen in a short period of time, and I'm just sitting there in awe and happiness to see it all unfold. 296 00:37:39.490 --> 00:37:44.030 Brady Hugins: Then, you know, a big check comes by, and as long as you can pay it well enough, then… 297 00:37:44.180 --> 00:37:49.460 Brady Hugins: or a big… you can sign it and feel comfortable with what you received for it, so… 298 00:37:49.920 --> 00:38:00.869 Brady Hugins: there are some things that we pay lots of money for that are well worth the time and effort, so it's important to consider that as part of it. We don't always have the means to do that, but when we do. 299 00:38:01.000 --> 00:38:04.530 Brady Hugins: It's just something to consider as we're practically moving forward. 300 00:38:07.270 --> 00:38:09.310 Brady Hugins: Fantastic. Okay. 301 00:38:09.460 --> 00:38:12.980 Brady Hugins: So, the future… The future! 302 00:38:13.850 --> 00:38:28.599 Brady Hugins: Two chapters, left. Now, this series is live, and I… if you guys want to see the rest, I… it's in beta mode right now, so there's some cleanup that's still needed on some of the courses. 303 00:38:28.730 --> 00:38:33.880 Brady Hugins: I can give you guys a free, like, access to everything, if you'd like. 304 00:38:33.960 --> 00:38:52.880 Brady Hugins: to see all, the remaining courses. There's some small edits I need to make at the front and back end with some webinars. There's some small changes, but for the most part, the content is there and available. So, I'll send those out to you guys, for that, so that's free. 305 00:38:52.880 --> 00:39:07.509 Brady Hugins: I'm doing this with, of course, you guys as part of the team that we work together, but also, I have, I think, around 10 licenses that I have set aside for people for more internal cohort work. 306 00:39:07.740 --> 00:39:17.019 Brady Hugins: For invitations, so that we can have more production-style meetings, and use some of the information more readily, and, share some of the experiences, so… 307 00:39:18.660 --> 00:39:29.180 Brady Hugins: Next week, we'll talk about integration, so you guys are welcome to come back for that, or listen in later on. And then the next week after that, on June 12th, we'll have the… 308 00:39:29.550 --> 00:39:34.730 Brady Hugins: Oni. And, as another follow-up note, 309 00:39:34.880 --> 00:39:40.809 Brady Hugins: We have a Sharecraft, networking event tomorrow morning at… 310 00:39:41.230 --> 00:39:43.510 Brady Hugins: I think it's at 10, it's in the morning. 311 00:39:43.920 --> 00:39:53.200 Brady Hugins: You guys are out of town, so you guys, of course, don't need to come, but, I want to let you guys know about it. We're doing those about once a month. 312 00:39:54.390 --> 00:39:59.590 Joshua Laureles: Please feel free to post the information in the channel mutation Discord. 313 00:39:59.850 --> 00:40:00.490 Brady Hugins: Okay. 314 00:40:00.490 --> 00:40:07.240 Joshua Laureles: I have the, if you… if you've been in there recently, there is the Rose Court… 315 00:40:07.880 --> 00:40:09.710 Joshua Laureles: Channel in there. 316 00:40:10.070 --> 00:40:19.729 Brady Hugins: I'll… I'll look at that. Yeah, let me see if I can… I can do that. I can do some copy-paste… copy-paste posting with some other stuff. 317 00:40:20.210 --> 00:40:31.089 Brady Hugins: I like to integrate it and have it do it dynamically, but I don't know if I have enough time before tomorrow to do that, so I'll check it out. But thank you. I'll do that. 318 00:40:32.670 --> 00:40:34.100 Brady Hugins: That's a great idea. 319 00:40:34.590 --> 00:40:41.460 Brady Hugins: I love integrating the communities. I think communities work really well integrating with each other. 320 00:40:41.700 --> 00:40:47.139 Brady Hugins: So, I think, the more that we can do that, the better results we're gonna get for all of us. 321 00:40:49.890 --> 00:40:50.780 Brady Hugins: Okay. 322 00:40:51.320 --> 00:41:06.600 Brady Hugins: So, these are available. Now, I was… these are… I'm… as part of the economics that we're dealing with together, these are all available to you guys, to regular people, if they're referred in. 323 00:41:06.770 --> 00:41:11.570 Brady Hugins: The courses, and this is an annual course where we'll update it every year. 324 00:41:12.250 --> 00:41:16.940 Brady Hugins: It's $297, so we'll do a versioning every year, so we'll have 325 00:41:17.140 --> 00:41:19.210 Brady Hugins: Tech and development up to date. 326 00:41:19.840 --> 00:41:29.939 Brady Hugins: The live cohort, that's $500 a month, but that includes 4 licenses, so it's for either a business or a small business with either one or many different operators. 327 00:41:30.550 --> 00:41:33.570 Brady Hugins: They're doing some of the development work, or curious about it. 328 00:41:34.040 --> 00:41:38.630 Brady Hugins: And then additional licensing, outside of 4 people. 329 00:41:38.860 --> 00:41:45.139 Brady Hugins: It's $1.99 per person for additionally after that. That includes some of the pro, 330 00:41:45.800 --> 00:41:58.690 Brady Hugins: It includes our Pro membership, which… it's access to our internal documentation for setting up our… your own systems, recommended workflows, recommended tools and systems. 331 00:41:58.750 --> 00:42:09.330 Brady Hugins: So that any sort of system is really easier to set up, or that if you're going and developing this for another customer client, it's easier, and you have some templates and things to work with. 332 00:42:09.560 --> 00:42:11.560 Brady Hugins: That's all part of that package. 333 00:42:13.260 --> 00:42:30.480 Brady Hugins: And then the $33 a month is part of… is this part of this package, where someone can go in and ask questions, as well as be a part of these meetings on a regular basis. So, I'll have some cancellations and some vacation dates and those kinds of things, so this is a rough 334 00:42:30.480 --> 00:42:40.579 Brady Hugins: Idea, but the general, there'll be more details as needed as we go forward, but all the library of information will be available for people. 335 00:42:42.560 --> 00:42:43.330 Brady Hugins: Okay. 336 00:42:45.390 --> 00:42:53.479 Brady Hugins: Well, good. It's 11.13. We've done a great job. It's about 45 minutes. 337 00:42:55.010 --> 00:43:09.260 Brady Hugins: I… we're gonna wrap up this one. Really appreciate you guys here. Is there any more, I guess, feedback or anything that you guys wanted to share before we close today? Thank you so much for being here, and I'm really happy to share this with you. 338 00:43:09.930 --> 00:43:11.950 Joshua Laureles: Yeah, thank you so much. It's great stuff. 339 00:43:12.300 --> 00:43:13.240 Brady Hugins: Awesome. 340 00:43:13.240 --> 00:43:21.870 Joshua Laureles: Has my ideas percolating more, so that's good. What I'm looking for the most while here is just ideas to gather and build on. 341 00:43:22.890 --> 00:43:23.620 Brady Hugins: Awesome. 342 00:43:23.820 --> 00:43:24.820 Brady Hugins: Awesome. 343 00:43:25.530 --> 00:43:31.760 Brady Hugins: Good, I'll stop the recording now, and send you guys some of the notes for… 344 00:43:32.150 --> 00:43:35.189 Brady Hugins: The follow-up meeting we have today. 345 00:43:36.970 --> 00:43:44.100 Brady Hugins: Good, so… Thank you, everyone, for joining. We'll see you soon. 346 00:43:45.070 --> 00:43:47.000 Joshua Laureles: Alrighty, see ya. Thanks. 347 00:43:47.550 --> 00:43:48.260 Brady Hugins: Thanks.