Brady Hugins: Hey everyone, my name's Brady Hugans, and this is May 8th, Friday at 10 AM.
Brady Hugins: I'm in Phoenix, Arizona, and this is…
Brady Hugins: Mirror, mirror. We're doing Day 2, although, this might come in a little bit different in the course catalog for today. It's from Rental to Ownership. I'll pull up the presentation now, but you're welcome here.
Brady Hugins: We may have people joining during the webinar, and this should be around 30 to 45 minutes.
Brady Hugins: Let me just get this up and going… There we are.
Brady Hugins: Perfect.
Brady Hugins: Alright.
Brady Hugins: So, welcome to today's webinar on the Mirror Mirror System. This is a free webinar. We're covering Chapter 2 of the Data Sovereignty Series.
Brady Hugins: It's a 7-day course available here at Mirror Mirror.
Brady Hugins: And this is the From Rental to ownership. So, this is a 90-day plan. We cover over the tech stack.
Brady Hugins: Renting… And data model, or renting technology is a common practice.
Brady Hugins: There's nothing wrong with renting tools.
Brady Hugins: I rent tools, I use lots of tools, but this is a process in order to…
Brady Hugins: Use them more independently.
Brady Hugins: And create your own… Data stack, and tech stack.
Brady Hugins: So
Brady Hugins: I run an ecosystem of different brands that I'll be referencing here in this presentation, and then giving examples that are standard practice amongst various industries and markets, but also actual case studies and performances that we've done internally.
Brady Hugins: Okay… Alright, so, yeah, last week we covered the unified data profile.
Brady Hugins: And why that's important in order to build as one of the base components for our systems when we're working with customers and people.
Brady Hugins: So, it's the spine. When you think about,
Brady Hugins: A technical stack, I often think of it as, like, a body anatomy.
Brady Hugins: And it helps me understand how it's connected. And there's a lot of…
Brady Hugins: Analogies we can use in order to understand how the layout works in the system, but the unified contact profiles are a great place to put, and the spinal structure. That way, if a customer interacts with any of your various brands or products.
Brady Hugins: you have a central place that that data, goes to. So, today we're discovering the whole road and the whole map and profile, so…
Brady Hugins: We'll reference a little bit about what we've talked about and others, but we're mostly having a general overview.
Brady Hugins: So…
Brady Hugins: Today, we're covering 5 layers.
Brady Hugins: Over a 3-month… Cycle, 90 days.
Brady Hugins: So…
Brady Hugins: And then in 3 different phases, so we've broken it down into monthly phases so it's more digestible as well.
Brady Hugins: Okay… Okay, so, the common trap that we experience with when we're renting tools
Brady Hugins: Or using other tools on other tool stacks.
Brady Hugins: is that… It's not just…
Brady Hugins: The data… sometimes what, like, it references here, it's not just one line item, like, one piece of data.
Brady Hugins: It's speed, right? So… And the reference of that is it's…
Brady Hugins: There's pockets of data that live within different platforms that's needed to be performed within different platforms, but unless it's brought back to one location.
Brady Hugins: And connected back into one location, or mirrored into one location.
Brady Hugins: You need to be able to connect your tool sets and tool stack to that.
Brady Hugins: So… Oftentimes, having your own tech stack and your own database and profiling system is… it's about speed.
Brady Hugins: Because one of the reliability metrics that we have is not only how well we perform, but, you know, we might have downtime, we might have different needs where our tools, where we need a backup, you might need two email senders, you might need…
Brady Hugins: A different, data backup.
Brady Hugins: scenario. There's many different cases in which you could be using different… Tools for various reasons.
Brady Hugins: So, when your vendor map emerges, when you're looking at the different tools that you're using, these are common ones that I've used. I think I've used all of these. Squarespace, MailChimp, Kajabi.
Brady Hugins: There's CRM systems and schedulers.
Brady Hugins: So, oftentimes we see that in our shopping area versus our mailing area versus our Storefront or chorus area.
Brady Hugins: I mean, over at CRM, sometimes this data is fragmented, or there's certain pockets of information that may be important.
Brady Hugins: So when you have your own tool stack, you can move between these systems and have everything centralized so that things can go faster. They're faster for you, they're faster for your customers.
Brady Hugins: And you're faster when migrating tools. Now, that doesn't sound that interesting. Migrating tools doesn't sound that interesting, but what I have found is it's the key…
Brady Hugins: It's a key bottleneck sometimes.
Brady Hugins: In changing and transforming your technical infrastructure.
Brady Hugins: Is where your data lies, and then how connecting is that with your general stack, and what's your strategy for that?
Brady Hugins: So we take a very steward
Brady Hugins: ship approach, a very sovereignty model, which is, we take as much responsibility for that data as practical.
Brady Hugins: I rent a number of different tools and use a number of different tools with the tool stack, but if we're able to look at it more neutrally, you can see where some of these tools are best… sit with you or not. Sometimes it's best to build, sometimes it's best to utilize, it just depends on your situation.
Brady Hugins: Your CRM… I mean, this could be anything from formal, more enterprise level, from
Brady Hugins: Salesforce to your scheduling, which is more like Calendly.
Brady Hugins: So… and just… we work in an ecosystem model with technical architectures, and so…
Brady Hugins: even though you rent and use tools, it's okay to use. This is just a way of creating and developing your own tech stack.
Brady Hugins: Alright, so what does ownership and stewardship unlock?
Brady Hugins: speed. So… There's a couple reasons why speed is a major factor.
Brady Hugins: Speed is important when looking at different tool sets and migrating or iterating.
Brady Hugins: whenever you see, often, generative, either AI generative, or any sort of technology that's… developed.
Brady Hugins: It needs to be iterated and edited and tested.
Brady Hugins: And when you have the data and the tool stack enabled.
Brady Hugins: With your system, you can iterate much faster, enable the changing of tools.
Brady Hugins: Or if there's an issue with the vendor.
Brady Hugins: Or there may be some security issue.
Brady Hugins: Right. There's a lot of LLM models that are out at the moment that some of them have security issues, and some of them don't, and some of them
Brady Hugins: people approve of the management, and some of them don't. Like, it's… it's various reasons why someone may want to have a neutral attitude towards their tech stack.
Brady Hugins: So, utility. So, when you have unified data and you… and you build towards that model.
Brady Hugins: it's more… it works natively in that… with your data, and things are mapped out accordingly. So, your average operator can work faster.
Brady Hugins: the referencing, And con… context of the information is much quicker.
Brady Hugins: You can bring in other people and identify those people more easily, set up your own admin
Brady Hugins: Profiles, set up your own team profiles, set up your own customer.
Brady Hugins: The challenges sometimes is that it's like…
Brady Hugins: It's like a… you can… you can build whatever you would like. So it's about focusing, and…
Brady Hugins: Considering what are in test mode versus development mode versus… Finished products, and finished processes.
Brady Hugins: So.
Brady Hugins: you could design it around your own team's… yourself and your own team's workflow. So, the utility of these are amazing because you can design it around timing.
Brady Hugins: You could design it around need.
Brady Hugins: And… Create tests in those. Features.
Brady Hugins: Features that may… you may want to offer other people, or just keep internally.
Brady Hugins: Right. We have certain pockets of data that's sensitive, and certain ones that aren't.
Brady Hugins: Build your own.
Brady Hugins: So… When you build your own.
Brady Hugins: Software, and you build your own… dashboarding.
Brady Hugins: It's not like you need to go and negotiate a new contract. You don't need to go and talk to your software provider and go and say, hey, you know, I need this feature, or this is not working out with the team. You just go and build it yourself.
Brady Hugins: Or you plug in something that makes sense.
Brady Hugins: So, again, it… building your own can sometimes create a…
Brady Hugins: Issue with testing, but if you know that that's part of the development cycle, you can compare that against
Brady Hugins: Developing with other partners.
Brady Hugins: Sometimes your partners are…
Brady Hugins: Fantastic, where they're going to be able to help you out, and sometimes they're not, depending on what kind of modeling, or what kind of needs that they're covering.
Brady Hugins: But each tool compounds, so when you're able to build it yourself, you can utilize that tool throughout your ecosystem.
Brady Hugins: You know, we have a number of different widgets that I've built. I've had PDF generators.
Brady Hugins: That we've built had many different drafts through. But once those things are developed.
Brady Hugins: You can utilize them throughout your ecosystem, and it's easily replicable through that… after that testing period.
Brady Hugins: Tool neutral. So, there's no single point of failure, it's designed so that you… you have a couple different tools available.
Brady Hugins: Or at least the option of having a couple different tools available.
Brady Hugins: When one tool dies, quits, or has reliability issues, there's a failsafe.
Brady Hugins: This happens oftentimes in data centers, or in…
Brady Hugins: Technical environments in which there's increased Basically, need for reliability.
Brady Hugins: And the backup architecture is part of the design.
Brady Hugins: And part of the reliability needed in it.
Brady Hugins: So, keep in mind that being able to shape
Brady Hugins: What you're creating, and do it quickly.
Brady Hugins: Is part of the… adaptive, and… Creative unlocking that happens.
Brady Hugins: So… What 5 layers? This is how we break things down internally, and therefore what we teach.
Brady Hugins: So, each one's generally swappable in the sense that we can… we have many different tools for each of these, and have a few different locations for each of these.
Brady Hugins: It's part of our backup process.
Brady Hugins: front-end design for the UI, contacts.
Brady Hugins: So it doesn't just live in one place, but the architecture goes and flows, because you have to identify and…
Brady Hugins: Make sure things are mapped appropriately.
Brady Hugins: So these are the five layers. One we talked about last week, which is contacts, unified contact profile. Having one row per person with updates to the row and to the registry.
Brady Hugins: a database, so where the road lives, so it could be, like, I think PostRegress is one, Airtable's one, Notion, Google Drive…
Brady Hugins: There's a lot of different places where your data can live in your database, and is sometimes replicated across many.
Brady Hugins: engine. So, these are things like nation. We have some scripting on here, like cron and Python.
Brady Hugins: But a lot of what we work with internally is Nate, N-A-N, and that is…
Brady Hugins: a visual supported interface, and also programmable through API and MCP, so we use that internally.
Brady Hugins: With a lot of our design and builds for workflows and automation, so…
Brady Hugins: Automators are there to build out things without you running them. They're there to run any of your processes in the backends
Brady Hugins: Having to operate them.
Brady Hugins: So they act like engine, think of them like locomotives. Very complex, very slow… Depending on the use,
Brady Hugins: So you can build them out in grand workflows, but sometimes it's best to break them up into many modular workflows. Some are used every day, some are used once a year.
Brady Hugins: Some are used only as needed.
Brady Hugins: So it depends on the utility.
Brady Hugins: Identity. So, these are your branding controls. So, authorizing control, they could be the control of your brand and information about your identity and brand.
Brady Hugins: It could be about who on the team is a part of your internal team versus who's a customer versus who's a prospect.
Brady Hugins: Right? Identifying those people and sending out secure links, so…
Brady Hugins: Magic links over O-authorization processes, so proper security features.
Brady Hugins: So that you're able to identify proper people, secure them, and share with them the particular information for their…
Brady Hugins: Profile, or needs.
Brady Hugins: And then backups and front-end, so…
Brady Hugins: Three locations is really the secure model where you have data on 3 different locations.
Brady Hugins: And then a static site and your domain that's dynamically updated with
Brady Hugins: Either web information, some live components as needed, And build those out.
Brady Hugins: So… You may only have one… web page.
Brady Hugins: Built out, but it may… you may have a couple different options.
Brady Hugins: For either a web builder or where your website lives.
Brady Hugins: Or how it's built.
Brady Hugins: We use Cloudflare with ours.
Brady Hugins: Which is a common tool amongst the industry.
Brady Hugins: So, the plan.
Brady Hugins: So, at a glance, 90 days, then 3 phases.
Brady Hugins: So we set the foundations, which is building out through the contacts and database.
Brady Hugins: It's the hardest month, it's usually the most, introverted, and…
Brady Hugins: It's building out the base components, so it's… it's signing up for security, and making sure all the accounts are set up, and making sure the keys are all properly labeled, and then things are secured in the proper…
Brady Hugins: Lockboxes, so it's… it's, you know…
Brady Hugins: It's quite a bit of front-end work and foundational work.
Brady Hugins: That relaxes over time, a lot of the admin work relaxes over time, but at the beginning, it can be…
Brady Hugins: Quite a bit of information gathering and building.
Brady Hugins: Second month is the engine, we start building workflows.
Brady Hugins: In putting different identity for the brands.
Brady Hugins: And then we can ingest what we already have, so if we have… if you're not a startup, you already have information on your brand and branding material, you can start uploading that as reference material. So when you start building for the long run, you're able to…
Brady Hugins: Have the automator start on a…
Brady Hugins: At the most challenging layers, as best you can.
Brady Hugins: So the last part is to lock up and make sure that it's performing over time and reliably, which is backups.
Brady Hugins: Making sure the front end is working properly.
Brady Hugins: And… Taking some pause to rest and reiterate.
Brady Hugins: It's best to have long development cycles that go on…
Brady Hugins: over long periods of time, so I have a general idea of planning, and you can plan out different…
Brady Hugins: Either test… annual testing, or… Vacation time as needed.
Brady Hugins: So it's best to have things backed up and locked down before you go.
Brady Hugins: So, that's how we recommend building.
Brady Hugins: So, first 30 days, We covered in what a unified contact profile is.
Brady Hugins: We recommend it as a spine, to send out to people as an email provider.
Brady Hugins: There's quite a bit out there, but we like… I like ones that are API, MCP integrated. Resend is a good one, MailerLite is a good one.
Brady Hugins: And… Gather your sources, so your sources of contacts.
Brady Hugins: And then build up the database. So these are, like… Where the database is living.
Brady Hugins: Fields… Tables, schema.
Brady Hugins: You can use a lot of these either AI builders within the tools, Airtable has an Omni builder.
Brady Hugins: Or you could use ones in, like, a code builder, like a codex or a cloud code.
Brady Hugins: In order to help you build those out, and plan those out.
Brady Hugins: Week 4, query.
Brady Hugins: So, it's good to test.
Brady Hugins: And… look at some of the data.
Brady Hugins: do some Pressure checks, or some field…
Brady Hugins: checks, clean up some of the data. It's almost certain that there's going to be data misplaced at some point, so…
Brady Hugins: Give yourself some time to clean up things before going live.
Brady Hugins: Especially when starting out and learning some various new tools.
Brady Hugins: And then by the end of day 30, you should have a beautified contact graph, something that you can see.
Brady Hugins: That brings in various components of your…
Brady Hugins: Customer, what they look like, a profile of them.
Brady Hugins: And then you can do some basic queries.
Brady Hugins: So we estimate that this is roughly about 20 hours of focus work for a coder or builder.
Brady Hugins: But it does compound from there.
Brady Hugins: So the middle?
Brady Hugins: The engine identity?
Brady Hugins: So…
Brady Hugins: If you take what's already there, and you start ingesting what's already there, it makes it easier, even as just reference material.
Brady Hugins: So you could say and store things that you've used in the past, either past PDFs, Word documents, these can be operational or marketing.
Brady Hugins: Oftentimes, marketing and sales is sometimes one of the highest needs or desires of a company, so sometimes it's best to start with that.
Brady Hugins: So they have things, like, available to your database, and that you can start referencing it, and start utilizing it either in web form or some of your different engines.
Brady Hugins: and start building out some of the engines. So, as we'd experienced, N8N covers most automations, but there's some local
Brady Hugins: Scripts that may be good to use, as well as some remote scripts, like cron and Python.
Brady Hugins: But, in generally,
Brady Hugins: you can see what they're built out in a visual format in N8N. So you can see how things are flowing, what things are connecting, where the errors are showing up.
Brady Hugins: What step of the process, visually, it shows up?
Brady Hugins: 7 to 8, identify. So, identity. So, these are about authorizing your content to certain users.
Brady Hugins: Identifying tagging people, or different information and content for different users, providing magic links to test, and security.
Brady Hugins: Links so that authorized people can look at different operational components.
Brady Hugins: So, yeah, it's there to identify so that everyone gets the correct data, whether it's
Brady Hugins: Of low or high security information.
Brady Hugins: So, the pattern,
Brady Hugins: So each automation reads from the database, so it references that common database. So you start building out your own library.
Brady Hugins: and your operational excellence with the database. Then you have multiple copies of that database.
Brady Hugins: And then it's reading and writing based on the individual automation that you have, and then the tools become… start becoming interchangeable parts.
Brady Hugins: So you're able to build out the marketing section, the operations, and then you can cover legal over here.
Brady Hugins: Or you can go and look at…
Brady Hugins: You know, daily calendar flows, or marketing ingests, or lead development cycles.
Brady Hugins: Who's a prospect? Who's a lead?
Brady Hugins: Who are the people? How do you reference the information?
Brady Hugins: So… By day 60, you should be able to audit your workflows, be able to see what's in there.
Brady Hugins: So your workflows, executions, error rates, you definitely will have erroring.
Brady Hugins: Who's authorized to control?
Brady Hugins: And then you have your first…
Brady Hugins: Gated experience for paid customers. So, things like a membership, or like a, course?
Brady Hugins: Sort of common experiences that people… find useful.
Brady Hugins: So, the lock.
Brady Hugins: So how do we… In the last 30 days, from 61 to day 90,
Brady Hugins: what does this look like for us? And after we got some of our systems, we're experiencing some flow.
Brady Hugins: We've cut down on some time for workflows, either some administrative tasks, There may be some…
Brady Hugins: Updates to the website that may be more automated.
Brady Hugins: Or at least you're having someone check, or an automated system checked on some of the broken links, maybe, or doing a scan on broken links.
Brady Hugins: Or…
Brady Hugins: there might be certain, maybe processes of the cus… of the… of your business that may be quiet. So, those are kind of tests that you can do in area checks.
Brady Hugins: Alright, backups. So… Three locations rule.
Brady Hugins: So it's 3, 2, 1…
Brady Hugins: Daily encrypted snapshots to local, and then cloud code, cloud storage, and then cold storage. So, what is that? Local means, like, your local system, so it's like your laptop.
Brady Hugins: Or your local desktop.
Brady Hugins: And then a cloud backup, so that's a backup to, like, a Google Drive, or, like, an Airtable, or…
Brady Hugins: Some of these online databases. And then a third to cold storage, so that's like a portable…
Brady Hugins: Hard drive.
Brady Hugins: Here's one worse.
Brady Hugins: Cold storage…
Brady Hugins: And then practice the restore. If you're not practicing the restore, you don't really have a working backup.
Brady Hugins: So, practice?
Brady Hugins: Practice, practice, the restore.
Brady Hugins: Weeks 11 to 12, front end, so…
Brady Hugins: You want to move over, probably, to your own domain, a static site, that way you can build out your subdomains.
Brady Hugins: Cashable… And then nothing is held by the CMS, Content Management System, so…
Brady Hugins: It's more of a flow and of integration.
Brady Hugins: Sometimes the CMS systems can be the most tricky to work with, it takes the most time.
Brady Hugins: So, once you've got to that point, or you've at least identified.
Brady Hugins: What… of the tools that you're renting, you're moving on to your own data stack.
Brady Hugins: So, every layer can be swapped out, backed up, restored.
Brady Hugins: You can look at… Backup options, test backup options.
Brady Hugins: And then you're looking at it more from an ownership model.
Brady Hugins: Rather than a rental model.
Brady Hugins: Again, there's nothing wrong with renting, it's just… Being able to control…
Brady Hugins: And being able to innovate quickly.
Brady Hugins: is one of the things that I see as best. You do take more ownership over any errors and issues.
Brady Hugins: So, there's definitely more of a…
Brady Hugins: Responsibility needed in order to test and… Promote.
Brady Hugins: and fix.
Brady Hugins: So… By the end of day 90, you have a stack that you can control end-to-end.
Brady Hugins: A backup that you actually tested.
Brady Hugins: And a site that you can easily move.
Brady Hugins: From one domain system to another.
Brady Hugins: So, tool neutrality. Backup ready. When your tool dies, you don't fail, so… I came from back…
Brady Hugins: In the early 2000s or mid-2000s, I worked in data backup. You're in Phoenix and in the West.
Brady Hugins: And… I learned a lot about data backup during that time period.
Brady Hugins: And… Data loss is one of the most… Challenging, risky…
Brady Hugins: Activities that can happen to a business, because it can banker up a business pretty easily.
Brady Hugins: If that occurs.
Brady Hugins: So having multiple sources of that.
Brady Hugins: is important. Now, I would put right behind that the tools.
Brady Hugins: In the integration of the tech stack and the tools as a part of that equation.
Brady Hugins: Not the whole, of course, but definitely a part of that.
Brady Hugins: And so, being able to swap out tools is effective for Being able to look
Brady Hugins: And utilize different tools for different uses.
Brady Hugins: No.
Brady Hugins: When you have your own data, you can move between tools really easily.
Brady Hugins: Because that data lives in your own system, so you can… Moved from MailChimp to MailerLite.
Brady Hugins: Vice versa, if you needed to.
Brady Hugins: Another example is Airtable to Postgres.
Brady Hugins: You can use both if you needed to. Oftentimes, it's best to use two, if it's affordable and it makes sense for your stack.
Brady Hugins: You can move over to local scripting, rather than nation.
Brady Hugins: You could set up your own…
Brady Hugins: Servers to do some of the automation as well?
Brady Hugins: So again, renting isn't necessarily bad, but…
Brady Hugins: It's definitely good to look at a few different options.
Brady Hugins: And the cost of switching.
Brady Hugins: Is an important component to look at, because…
Brady Hugins: In this system, switching's very quick.
Brady Hugins: Whereas in other systems, it can be very slow, which can be very cost… costly.
Brady Hugins: Alright, so… I've put together a demonstration, a demo. This is my stack. Now, this is…
Brady Hugins: around 90 days or less, this tool stack that I have is definitely on the, lighter end.
Brady Hugins: And this is all non…
Brady Hugins: So we're gonna cover the activity feed, the DS funnel, and the customer 360. Okay.
Brady Hugins: Let's see here… Just gonna go scroll up here…
Brady Hugins: Cover in the activity feed. So, this is a demo of what I created for my own. Now, this is not actually customer data, this is just demonstration data.
Brady Hugins: Alright, so…
Brady Hugins: Again, this is, like, first, second draft. I've been drafting some of these. So this is an example of what you could draft, either your own graphics, your own style, font.
Brady Hugins: Sizing… those are all up to you, what you'd like.
Brady Hugins: You can even make a touchscreen if you'd like, if you'd like to create an iPad, you know, enabled version of it.
Brady Hugins: You know, there's mobility… mobile features.
Brady Hugins: These are things to consider when you want to do things easily or more automated.
Brady Hugins: Here's an example of people, with recent activities, purchasing the data sovereignty course. Marcus, Velazquez. We have Jamie Park signing up for a membership.
Brady Hugins: And then Sam signing up for one of our star maps.
Brady Hugins: So…
Brady Hugins: This is an example of what you could look at and build and program to see what various recent activities
Brady Hugins: Happened for you?
Brady Hugins: And your products? And base?
Brady Hugins: Let's see here, I'm going up to the course funnel. Okay, so this is our data sovereignty course funnel.
Brady Hugins: So, these are an example of what you could look at over maybe a 90-day period, where you have a webinar maybe like this one that you're seeing here.
Brady Hugins: Where you want to track visits, registrations, who attended, how many bought the course, how many graduated from the course, what that would look like, what the funnels looked like.
Brady Hugins: You could break out certain components in different steps to see progress of different
Brady Hugins: candidates, or cadets, as they move through the course, right? How much have they completed?
Brady Hugins: Who's been emailed, A certification for that course.
Brady Hugins: Maybe there's various… Information about the individual people, or individual parts of the funnel you can break out.
Brady Hugins: Customer 360, so this is a mock-up of Marcus Velazquez? Velazquez? Kes? Velasquez?
Brady Hugins: And… We have a unified long, long-term value.
Brady Hugins: So, across our brands, what's the estimated long-term value? Life cycle, where are they on the development lifecycle or customer? Lead tier, are they part of our pulled, hot.
Brady Hugins: Prospects?
Brady Hugins: When were they first contacted? When was their information input? When did we first see them? When was the last engagement that we saw them?
Brady Hugins: Have they attended events or bought any products and purchased any of them? Where… where were they?
Brady Hugins: We have some growth keys, so there's some local games that we've made, and activities for people to try.
Brady Hugins: Have they visited those and been to some of the local shops?
Brady Hugins: And then, where are they on the data sovereignty course? So, various amounts of information that someone could have.
Brady Hugins: Okay? So, this is an example of how Airtable is pulled underneath the project.
Brady Hugins: and rely on the widgets for the dashboard. Now, that's our own internal dashboard, but yours can look very similar or very different, depending on what you'd like to create for yours and your own branding.
Brady Hugins: But we have… it's referenced by independent information in our own database.
Brady Hugins: And built out.
Brady Hugins: And then there's cron jobs that keep the data and information within sync.
Brady Hugins: Okay… Moving right along…
Brady Hugins: So, what this looks like, what is a local business? What is it in plain English for the first…
Brady Hugins: 30 days. This could be a cafe, a boutique, a studio, it could be a small shop.
Brady Hugins: So, you're collecting information, so you might have some sort of loyalty card or loyalty program within Stripe.
Brady Hugins: There's an email going out on MailChimp.
Brady Hugins: Reservations on OpenTable.
Brady Hugins: A booking site on Squarespace.
Brady Hugins: 4 bills, 4 separate logins, 4 roadmaps.
Brady Hugins: And they're on someone else's database.
Brady Hugins: Whereas, after 30 days, you can have one Airtable base for your customers, your reservations.
Brady Hugins: A static menu site that you can control. Or a product list that you can control.
Brady Hugins: A payment processor that's integrated with your components.
Brady Hugins: But you have your content management system.
Brady Hugins: all underneath the Airtable, and all set up within your system.
Brady Hugins: And then you can swap out any layers or add on any additional layers as needed.
Brady Hugins: So you can build out the components yourself, and what you see.
Brady Hugins: A good example is… Of one that you could build is a birthday email.
Brady Hugins: So, you gather email addresses for people, identify when their date of birth is.
Brady Hugins: And then you have, an update, or maybe an update about what their year has been like, or if they haven't had much contact, you can retouch that person.
Brady Hugins: There's various things that you can do that you can… create… Pretty easily.
Brady Hugins: Okay, so what's another example? My own?
Brady Hugins: A multi-brand operator, so this is someone that has one, more than one brand.
Brady Hugins: So, they're used to working with various tools, or various brands, or you might have multiple businesses, or multiple properties, whatever makes sense to you.
Brady Hugins: But you want… you have layering for some of those, systems, or you have common dashboarding that would be great to see, or there might be financial data that's important to read.
Brady Hugins: But then also, you have… Branding information that's available for each person.
Brady Hugins: and customer contact.
Brady Hugins: But you want to build out based on that brand, and you want the information to be shared on that brand.
Brady Hugins: So before…
Brady Hugins: You might have 8 brands, 8 surfaces, or 8… there might be multiple brands that are all independently managed.
Brady Hugins: Same person buying a Tango ticket, a Venus reading, and joining a webinar. It looks like 3 different systems, right?
Brady Hugins: Whereas, I know that those are… someone interested in astrology, might be interested in going to a Tango event, might be interested in learning about technology development.
Brady Hugins: So, we've… we've designed, as an example, Airtable bases, migrated over our base-level contacts, unified contacts, and then, put together dashboard widgets. So…
Brady Hugins: Even though we have multiple brands, and utilizes these multiple brands, we've…
Brady Hugins: Utilized the system in order to…
Brady Hugins: Centralize, and then disseminate information in a guided way.
Brady Hugins: So there's certain principles or rules that you set out for each brand, and then for the ecosystem in its entirety.
Brady Hugins: And then you can design a new feature in an afternoon, and then disseminate it out to your entire group.
Brady Hugins: As long as it's useful.
Brady Hugins: Okay… So, nothing… Really rides on anyone, or making sure a feature set is available.
Brady Hugins: A lot of it is built.
Brady Hugins: On the fly, or what is according to need.
Brady Hugins: Okay, so we have some open floor questions and some follow-up slides.
Brady Hugins: We're at 40 minutes now, so this is a good… Place to pause.
Brady Hugins: And I'll just answer some of these questions in general.
Brady Hugins: Because we don't have anyone in current attendance.
Brady Hugins: So, where in the 90 days are you stuck right now? So, this is a good question to ask yourself about what phase of development am I in?
Brady Hugins: Like, if I'm looking at… a tool stack, and I want to build this kind of system for myself.
Brady Hugins: where am I? Identify that where you're at, or most commonly are at.
Brady Hugins: If you're right at the beginning, and you haven't really thought about this, you're at day zero.
Brady Hugins: And Day Zero has a lot of great possibilities to it. You can do a lot of different things, you never really invested too much time, so it's easy to kind of think about what really makes the most sense for you.
Brady Hugins: Whereas if you're day 90, you're more towards the end and looking at backups and whatnot, you may be looking at some of the…
Brady Hugins: finer parts, or… Some of the capstone elements that are important to consider for your particular stack.
Brady Hugins: Which tool decides for you instead of with you. So… Oftentimes.
Brady Hugins: Oftentimes, when I'm looking at a tech stack, or a tool stack, or business, I'm looking at the…
Brady Hugins: Parts of the business that are the slowest.
Brady Hugins: Where is the… Hold up.
Brady Hugins: Either in production work, Or… in sales.
Brady Hugins: So it's either money coming in or providing in…
Brady Hugins: Providing support and operations for that income coming in.
Brady Hugins: So, sometimes that comes down to tools.
Brady Hugins: It comes down to a process, or a tool, or information, or just something to smooth out and make the process easier. And if we as operators and business owners are…
Brady Hugins: of good nature. We want to help out our employees and our customers, and want to… Improve their experience.
Brady Hugins: So, some tools feel like they slow us down, and some speed us up. And part of it is trying new things.
Brady Hugins: And try new tools.
Brady Hugins: And part of the flexibility of this kind of system is that you can try new things a little bit easier than you were able to do at the past.
Brady Hugins: Third question, what's the swap path if your most expensive tool died tomorrow?
Brady Hugins: So, if you had your most dependent or most expensive tool, what… What would you do tomorrow?
Brady Hugins: Even more than data, it's more about your tooling system and…
Brady Hugins: And making sure that you're operating at your best… Every day.
Brady Hugins: And we don't always look at how expensive some of our tools are, we don't always kind of see how we need to maintain some of them.
Brady Hugins: These can be physical tools or technical tools, doesn't really matter. They're all helping us get the job done.
Brady Hugins: Alright, some follow-up?
Brady Hugins: So, we have 3 paths forward… a path forward here at MirrorMirror, for data sovereignty. So…
Brady Hugins: We walk you through this course. This is a part of the Data Sovereignty course, so if you're taking this, fantastic, thank you for being here.
Brady Hugins: But we walk through you, end-to-end, especially the first 30 days. This is through the whole cycle.
Brady Hugins: And then you finish with a very solid foundation of where the tech stack and the tech architecture available, for 2000… especially 2026, when this is coming out.
Brady Hugins: We'll work to republish every year as we evolve and as the tech stack evolves. I've been doing these meetings every week.
Brady Hugins: On developing a lot of the library and infrastructure behind the information.
Brady Hugins: And testing everything, of course, all during that time.
Brady Hugins: We have a membership available. This includes, the…
Brady Hugins: Data sovereignty series and what's included on the course.
Brady Hugins: We will be having a… $99 a month.
Brady Hugins: Pro with monthly office hours, which includes a lot of the tech stack notes that I'm going to be publishing.
Brady Hugins: So…
Brady Hugins: we have these data sovereignty course, which is a great foundation builder, and then with the Pro course, I'm having up-to-date technical tools, as well as a monthly
Brady Hugins: Q&A session for office hours available.
Brady Hugins: Custom build, so… Some people want a custom build, a custom automation.
Brady Hugins: We can be… either build them on your stack or on ours.
Brady Hugins: They can take up to 90 days, but we can produce simple workflows within 14 days or less. We have a number of different junior coders and myself as a coder.
Brady Hugins: That are ready to program and produce. And so, we produce a production Ready stack on your data.
Brady Hugins: So, it's with your tools, your domain.
Brady Hugins: And then we also host those, so if you needed us to use our own stack.
Brady Hugins: And you wanted to do more of a co-venture where we're hosting those workflows, or you're welcome to lean and use our tool stack as well.
Brady Hugins: So we have a few different options for people. We do system reviews as well.
Brady Hugins: So, just get in contact with me if you have any information about that directly.
Brady Hugins: That's a good place to start, is in some of these applications.
Brady Hugins: To really compress time and save money, Alright, so…
Brady Hugins: We'll leave it here with a quote. Speed isn't a feature, it's what you get back when nobody else's roadmap can stop yours. In 90 days, you can build the tool you actually need.
Brady Hugins: So, speed is… a part of reliability, I'm finding.
Brady Hugins: Being able to change or adapt to different tool sets is a part of the…
Brady Hugins: Sovereignty, and it's a part of the…
Brady Hugins: Resilience of your system.
Brady Hugins: You'll have a more resilient system if you're able to adapt, and you're able to…
Brady Hugins: Have some components that don't change, yet able to adapt to others.
Brady Hugins: So… Well, that's that time, we're just over 45 minutes. Appreciative, one, that…
Brady Hugins: That, listened today, and happy to have you a part of our series, and thank you for all for being here, so…