WEBVTT 1 00:00:08.119 --> 00:00:15.840 Brady Hugins: Hey everyone, my name's Brady Hugans, and this is May 8th, Friday at 10 AM. 2 00:00:16.100 --> 00:00:18.740 Brady Hugins: I'm in Phoenix, Arizona, and this is… 3 00:00:18.920 --> 00:00:34.950 Brady Hugins: Mirror, mirror. We're doing Day 2, although, this might come in a little bit different in the course catalog for today. It's from Rental to Ownership. I'll pull up the presentation now, but you're welcome here. 4 00:00:35.480 --> 00:00:44.340 Brady Hugins: We may have people joining during the webinar, and this should be around 30 to 45 minutes. 5 00:00:49.390 --> 00:00:54.950 Brady Hugins: Let me just get this up and going… There we are. 6 00:00:56.410 --> 00:00:57.120 Brady Hugins: Perfect. 7 00:00:57.940 --> 00:00:58.800 Brady Hugins: Alright. 8 00:00:59.830 --> 00:01:10.369 Brady Hugins: So, welcome to today's webinar on the Mirror Mirror System. This is a free webinar. We're covering Chapter 2 of the Data Sovereignty Series. 9 00:01:10.510 --> 00:01:14.100 Brady Hugins: It's a 7-day course available here at Mirror Mirror. 10 00:01:15.660 --> 00:01:22.419 Brady Hugins: And this is the From Rental to ownership. So, this is a 90-day plan. We cover over the tech stack. 11 00:01:23.500 --> 00:01:29.840 Brady Hugins: Renting… And data model, or renting technology is a common practice. 12 00:01:30.220 --> 00:01:33.049 Brady Hugins: There's nothing wrong with renting tools. 13 00:01:34.170 --> 00:01:38.910 Brady Hugins: I rent tools, I use lots of tools, but this is a process in order to… 14 00:01:39.140 --> 00:01:41.599 Brady Hugins: Use them more independently. 15 00:01:41.850 --> 00:01:46.110 Brady Hugins: And create your own… Data stack, and tech stack. 16 00:01:46.630 --> 00:01:47.530 Brady Hugins: So 17 00:01:48.140 --> 00:02:07.940 Brady Hugins: I run an ecosystem of different brands that I'll be referencing here in this presentation, and then giving examples that are standard practice amongst various industries and markets, but also actual case studies and performances that we've done internally. 18 00:02:10.850 --> 00:02:18.680 Brady Hugins: Okay… Alright, so, yeah, last week we covered the unified data profile. 19 00:02:19.170 --> 00:02:27.669 Brady Hugins: And why that's important in order to build as one of the base components for our systems when we're working with customers and people. 20 00:02:28.140 --> 00:02:31.479 Brady Hugins: So, it's the spine. When you think about, 21 00:02:32.170 --> 00:02:36.659 Brady Hugins: A technical stack, I often think of it as, like, a body anatomy. 22 00:02:36.870 --> 00:02:41.770 Brady Hugins: And it helps me understand how it's connected. And there's a lot of… 23 00:02:42.310 --> 00:02:57.779 Brady Hugins: Analogies we can use in order to understand how the layout works in the system, but the unified contact profiles are a great place to put, and the spinal structure. That way, if a customer interacts with any of your various brands or products. 24 00:02:57.780 --> 00:03:07.109 Brady Hugins: you have a central place that that data, goes to. So, today we're discovering the whole road and the whole map and profile, so… 25 00:03:07.250 --> 00:03:13.499 Brady Hugins: We'll reference a little bit about what we've talked about and others, but we're mostly having a general overview. 26 00:03:14.710 --> 00:03:15.930 Brady Hugins: So… 27 00:03:19.420 --> 00:03:22.460 Brady Hugins: Today, we're covering 5 layers. 28 00:03:23.040 --> 00:03:27.440 Brady Hugins: Over a 3-month… Cycle, 90 days. 29 00:03:28.530 --> 00:03:29.780 Brady Hugins: So… 30 00:03:30.090 --> 00:03:35.889 Brady Hugins: And then in 3 different phases, so we've broken it down into monthly phases so it's more digestible as well. 31 00:03:38.120 --> 00:03:47.990 Brady Hugins: Okay… Okay, so, the common trap that we experience with when we're renting tools 32 00:03:48.560 --> 00:03:51.869 Brady Hugins: Or using other tools on other tool stacks. 33 00:03:52.340 --> 00:03:56.199 Brady Hugins: is that… It's not just… 34 00:03:56.440 --> 00:04:03.470 Brady Hugins: The data… sometimes what, like, it references here, it's not just one line item, like, one piece of data. 35 00:04:04.370 --> 00:04:09.679 Brady Hugins: It's speed, right? So… And the reference of that is it's… 36 00:04:10.230 --> 00:04:20.499 Brady Hugins: There's pockets of data that live within different platforms that's needed to be performed within different platforms, but unless it's brought back to one location. 37 00:04:21.640 --> 00:04:26.519 Brady Hugins: And connected back into one location, or mirrored into one location. 38 00:04:27.130 --> 00:04:31.450 Brady Hugins: You need to be able to connect your tool sets and tool stack to that. 39 00:04:31.930 --> 00:04:40.829 Brady Hugins: So… Oftentimes, having your own tech stack and your own database and profiling system is… it's about speed. 40 00:04:41.070 --> 00:04:59.210 Brady Hugins: Because one of the reliability metrics that we have is not only how well we perform, but, you know, we might have downtime, we might have different needs where our tools, where we need a backup, you might need two email senders, you might need… 41 00:04:59.490 --> 00:05:02.420 Brady Hugins: A different, data backup. 42 00:05:02.730 --> 00:05:10.519 Brady Hugins: scenario. There's many different cases in which you could be using different… Tools for various reasons. 43 00:05:10.730 --> 00:05:22.640 Brady Hugins: So, when your vendor map emerges, when you're looking at the different tools that you're using, these are common ones that I've used. I think I've used all of these. Squarespace, MailChimp, Kajabi. 44 00:05:23.690 --> 00:05:27.529 Brady Hugins: There's CRM systems and schedulers. 45 00:05:30.080 --> 00:05:40.150 Brady Hugins: So, oftentimes we see that in our shopping area versus our mailing area versus our Storefront or chorus area. 46 00:05:40.700 --> 00:05:48.159 Brady Hugins: I mean, over at CRM, sometimes this data is fragmented, or there's certain pockets of information that may be important. 47 00:05:49.290 --> 00:06:00.940 Brady Hugins: So when you have your own tool stack, you can move between these systems and have everything centralized so that things can go faster. They're faster for you, they're faster for your customers. 48 00:06:01.680 --> 00:06:10.879 Brady Hugins: And you're faster when migrating tools. Now, that doesn't sound that interesting. Migrating tools doesn't sound that interesting, but what I have found is it's the key… 49 00:06:10.990 --> 00:06:13.409 Brady Hugins: It's a key bottleneck sometimes. 50 00:06:13.960 --> 00:06:18.089 Brady Hugins: In changing and transforming your technical infrastructure. 51 00:06:18.980 --> 00:06:26.580 Brady Hugins: Is where your data lies, and then how connecting is that with your general stack, and what's your strategy for that? 52 00:06:27.310 --> 00:06:29.689 Brady Hugins: So we take a very steward 53 00:06:29.890 --> 00:06:39.140 Brady Hugins: ship approach, a very sovereignty model, which is, we take as much responsibility for that data as practical. 54 00:06:39.380 --> 00:06:57.900 Brady Hugins: I rent a number of different tools and use a number of different tools with the tool stack, but if we're able to look at it more neutrally, you can see where some of these tools are best… sit with you or not. Sometimes it's best to build, sometimes it's best to utilize, it just depends on your situation. 55 00:06:58.160 --> 00:07:04.970 Brady Hugins: Your CRM… I mean, this could be anything from formal, more enterprise level, from 56 00:07:05.600 --> 00:07:10.770 Brady Hugins: Salesforce to your scheduling, which is more like Calendly. 57 00:07:15.400 --> 00:07:22.419 Brady Hugins: So… and just… we work in an ecosystem model with technical architectures, and so… 58 00:07:22.790 --> 00:07:29.919 Brady Hugins: even though you rent and use tools, it's okay to use. This is just a way of creating and developing your own tech stack. 59 00:07:32.610 --> 00:07:35.979 Brady Hugins: Alright, so what does ownership and stewardship unlock? 60 00:07:38.080 --> 00:07:44.300 Brady Hugins: speed. So… There's a couple reasons why speed is a major factor. 61 00:07:46.330 --> 00:07:53.109 Brady Hugins: Speed is important when looking at different tool sets and migrating or iterating. 62 00:07:54.300 --> 00:08:05.780 Brady Hugins: whenever you see, often, generative, either AI generative, or any sort of technology that's… developed. 63 00:08:05.920 --> 00:08:09.359 Brady Hugins: It needs to be iterated and edited and tested. 64 00:08:09.690 --> 00:08:13.800 Brady Hugins: And when you have the data and the tool stack enabled. 65 00:08:14.570 --> 00:08:20.749 Brady Hugins: With your system, you can iterate much faster, enable the changing of tools. 66 00:08:20.950 --> 00:08:22.819 Brady Hugins: Or if there's an issue with the vendor. 67 00:08:24.470 --> 00:08:27.900 Brady Hugins: Or there may be some security issue. 68 00:08:28.470 --> 00:08:38.179 Brady Hugins: Right. There's a lot of LLM models that are out at the moment that some of them have security issues, and some of them don't, and some of them 69 00:08:38.740 --> 00:08:48.680 Brady Hugins: people approve of the management, and some of them don't. Like, it's… it's various reasons why someone may want to have a neutral attitude towards their tech stack. 70 00:08:50.990 --> 00:08:58.740 Brady Hugins: So, utility. So, when you have unified data and you… and you build towards that model. 71 00:08:59.220 --> 00:09:09.979 Brady Hugins: it's more… it works natively in that… with your data, and things are mapped out accordingly. So, your average operator can work faster. 72 00:09:10.560 --> 00:09:16.100 Brady Hugins: the referencing, And con… context of the information is much quicker. 73 00:09:16.530 --> 00:09:24.340 Brady Hugins: You can bring in other people and identify those people more easily, set up your own admin 74 00:09:24.940 --> 00:09:28.690 Brady Hugins: Profiles, set up your own team profiles, set up your own customer. 75 00:09:29.480 --> 00:09:32.449 Brady Hugins: The challenges sometimes is that it's like… 76 00:09:33.150 --> 00:09:38.460 Brady Hugins: It's like a… you can… you can build whatever you would like. So it's about focusing, and… 77 00:09:38.720 --> 00:09:46.540 Brady Hugins: Considering what are in test mode versus development mode versus… Finished products, and finished processes. 78 00:09:49.000 --> 00:09:50.060 Brady Hugins: So. 79 00:09:50.550 --> 00:09:59.429 Brady Hugins: you could design it around your own team's… yourself and your own team's workflow. So, the utility of these are amazing because you can design it around timing. 80 00:10:00.120 --> 00:10:02.160 Brady Hugins: You could design it around need. 81 00:10:03.070 --> 00:10:08.830 Brady Hugins: And… Create tests in those. Features. 82 00:10:09.140 --> 00:10:14.159 Brady Hugins: Features that may… you may want to offer other people, or just keep internally. 83 00:10:15.010 --> 00:10:18.700 Brady Hugins: Right. We have certain pockets of data that's sensitive, and certain ones that aren't. 84 00:10:20.150 --> 00:10:21.250 Brady Hugins: Build your own. 85 00:10:23.310 --> 00:10:26.809 Brady Hugins: So… When you build your own. 86 00:10:28.080 --> 00:10:32.090 Brady Hugins: Software, and you build your own… dashboarding. 87 00:10:32.880 --> 00:10:45.310 Brady Hugins: It's not like you need to go and negotiate a new contract. You don't need to go and talk to your software provider and go and say, hey, you know, I need this feature, or this is not working out with the team. You just go and build it yourself. 88 00:10:45.600 --> 00:10:48.200 Brady Hugins: Or you plug in something that makes sense. 89 00:10:49.510 --> 00:10:54.210 Brady Hugins: So, again, it… building your own can sometimes create a… 90 00:10:55.210 --> 00:11:04.000 Brady Hugins: Issue with testing, but if you know that that's part of the development cycle, you can compare that against 91 00:11:04.400 --> 00:11:06.450 Brady Hugins: Developing with other partners. 92 00:11:07.710 --> 00:11:09.690 Brady Hugins: Sometimes your partners are… 93 00:11:09.800 --> 00:11:17.360 Brady Hugins: Fantastic, where they're going to be able to help you out, and sometimes they're not, depending on what kind of modeling, or what kind of needs that they're covering. 94 00:11:19.000 --> 00:11:25.340 Brady Hugins: But each tool compounds, so when you're able to build it yourself, you can utilize that tool throughout your ecosystem. 95 00:11:26.390 --> 00:11:30.740 Brady Hugins: You know, we have a number of different widgets that I've built. I've had PDF generators. 96 00:11:30.900 --> 00:11:36.299 Brady Hugins: That we've built had many different drafts through. But once those things are developed. 97 00:11:36.740 --> 00:11:44.169 Brady Hugins: You can utilize them throughout your ecosystem, and it's easily replicable through that… after that testing period. 98 00:11:45.650 --> 00:11:54.549 Brady Hugins: Tool neutral. So, there's no single point of failure, it's designed so that you… you have a couple different tools available. 99 00:11:54.800 --> 00:11:58.319 Brady Hugins: Or at least the option of having a couple different tools available. 100 00:11:59.140 --> 00:12:04.050 Brady Hugins: When one tool dies, quits, or has reliability issues, there's a failsafe. 101 00:12:04.730 --> 00:12:07.990 Brady Hugins: This happens oftentimes in data centers, or in… 102 00:12:08.150 --> 00:12:17.020 Brady Hugins: Technical environments in which there's increased Basically, need for reliability. 103 00:12:17.400 --> 00:12:21.269 Brady Hugins: And the backup architecture is part of the design. 104 00:12:21.370 --> 00:12:23.880 Brady Hugins: And part of the reliability needed in it. 105 00:12:26.210 --> 00:12:29.789 Brady Hugins: So, keep in mind that being able to shape 106 00:12:30.110 --> 00:12:33.020 Brady Hugins: What you're creating, and do it quickly. 107 00:12:33.320 --> 00:12:41.689 Brady Hugins: Is part of the… adaptive, and… Creative unlocking that happens. 108 00:12:44.220 --> 00:12:51.059 Brady Hugins: So… What 5 layers? This is how we break things down internally, and therefore what we teach. 109 00:12:53.020 --> 00:13:04.149 Brady Hugins: So, each one's generally swappable in the sense that we can… we have many different tools for each of these, and have a few different locations for each of these. 110 00:13:04.720 --> 00:13:06.950 Brady Hugins: It's part of our backup process. 111 00:13:07.240 --> 00:13:10.409 Brady Hugins: front-end design for the UI, contacts. 112 00:13:11.550 --> 00:13:17.560 Brady Hugins: So it doesn't just live in one place, but the architecture goes and flows, because you have to identify and… 113 00:13:18.880 --> 00:13:21.180 Brady Hugins: Make sure things are mapped appropriately. 114 00:13:22.870 --> 00:13:35.169 Brady Hugins: So these are the five layers. One we talked about last week, which is contacts, unified contact profile. Having one row per person with updates to the row and to the registry. 115 00:13:36.660 --> 00:13:47.989 Brady Hugins: a database, so where the road lives, so it could be, like, I think PostRegress is one, Airtable's one, Notion, Google Drive… 116 00:13:48.500 --> 00:13:55.269 Brady Hugins: There's a lot of different places where your data can live in your database, and is sometimes replicated across many. 117 00:13:56.250 --> 00:14:03.159 Brady Hugins: engine. So, these are things like nation. We have some scripting on here, like cron and Python. 118 00:14:03.580 --> 00:14:12.890 Brady Hugins: But a lot of what we work with internally is Nate, N-A-N, and that is… 119 00:14:14.820 --> 00:14:24.889 Brady Hugins: a visual supported interface, and also programmable through API and MCP, so we use that internally. 120 00:14:25.320 --> 00:14:29.710 Brady Hugins: With a lot of our design and builds for workflows and automation, so… 121 00:14:29.910 --> 00:14:39.450 Brady Hugins: Automators are there to build out things without you running them. They're there to run any of your processes in the backends 122 00:14:39.730 --> 00:14:41.750 Brady Hugins: Having to operate them. 123 00:14:41.900 --> 00:14:52.950 Brady Hugins: So they act like engine, think of them like locomotives. Very complex, very slow… Depending on the use, 124 00:14:53.370 --> 00:15:04.550 Brady Hugins: So you can build them out in grand workflows, but sometimes it's best to break them up into many modular workflows. Some are used every day, some are used once a year. 125 00:15:04.660 --> 00:15:06.580 Brady Hugins: Some are used only as needed. 126 00:15:06.770 --> 00:15:08.970 Brady Hugins: So it depends on the utility. 127 00:15:10.180 --> 00:15:20.869 Brady Hugins: Identity. So, these are your branding controls. So, authorizing control, they could be the control of your brand and information about your identity and brand. 128 00:15:21.090 --> 00:15:27.620 Brady Hugins: It could be about who on the team is a part of your internal team versus who's a customer versus who's a prospect. 129 00:15:28.860 --> 00:15:35.009 Brady Hugins: Right? Identifying those people and sending out secure links, so… 130 00:15:35.310 --> 00:15:41.080 Brady Hugins: Magic links over O-authorization processes, so proper security features. 131 00:15:41.440 --> 00:15:48.999 Brady Hugins: So that you're able to identify proper people, secure them, and share with them the particular information for their… 132 00:15:49.200 --> 00:15:50.919 Brady Hugins: Profile, or needs. 133 00:15:52.900 --> 00:15:55.249 Brady Hugins: And then backups and front-end, so… 134 00:15:56.790 --> 00:16:02.329 Brady Hugins: Three locations is really the secure model where you have data on 3 different locations. 135 00:16:02.440 --> 00:16:07.119 Brady Hugins: And then a static site and your domain that's dynamically updated with 136 00:16:07.230 --> 00:16:14.870 Brady Hugins: Either web information, some live components as needed, And build those out. 137 00:16:15.250 --> 00:16:20.930 Brady Hugins: So… You may only have one… web page. 138 00:16:21.120 --> 00:16:26.660 Brady Hugins: Built out, but it may… you may have a couple different options. 139 00:16:26.970 --> 00:16:31.240 Brady Hugins: For either a web builder or where your website lives. 140 00:16:32.740 --> 00:16:34.280 Brady Hugins: Or how it's built. 141 00:16:34.970 --> 00:16:37.220 Brady Hugins: We use Cloudflare with ours. 142 00:16:37.350 --> 00:16:40.240 Brady Hugins: Which is a common tool amongst the industry. 143 00:16:42.580 --> 00:16:44.599 Brady Hugins: So, the plan. 144 00:16:46.490 --> 00:16:50.020 Brady Hugins: So, at a glance, 90 days, then 3 phases. 145 00:16:51.430 --> 00:16:56.619 Brady Hugins: So we set the foundations, which is building out through the contacts and database. 146 00:16:57.030 --> 00:17:04.910 Brady Hugins: It's the hardest month, it's usually the most, introverted, and… 147 00:17:05.160 --> 00:17:19.829 Brady Hugins: It's building out the base components, so it's… it's signing up for security, and making sure all the accounts are set up, and making sure the keys are all properly labeled, and then things are secured in the proper… 148 00:17:19.980 --> 00:17:23.179 Brady Hugins: Lockboxes, so it's… it's, you know… 149 00:17:23.910 --> 00:17:27.180 Brady Hugins: It's quite a bit of front-end work and foundational work. 150 00:17:27.730 --> 00:17:34.170 Brady Hugins: That relaxes over time, a lot of the admin work relaxes over time, but at the beginning, it can be… 151 00:17:34.290 --> 00:17:36.870 Brady Hugins: Quite a bit of information gathering and building. 152 00:17:38.510 --> 00:17:42.269 Brady Hugins: Second month is the engine, we start building workflows. 153 00:17:42.670 --> 00:17:46.550 Brady Hugins: In putting different identity for the brands. 154 00:17:47.010 --> 00:18:01.390 Brady Hugins: And then we can ingest what we already have, so if we have… if you're not a startup, you already have information on your brand and branding material, you can start uploading that as reference material. So when you start building for the long run, you're able to… 155 00:18:01.950 --> 00:18:04.499 Brady Hugins: Have the automator start on a… 156 00:18:04.700 --> 00:18:09.329 Brady Hugins: At the most challenging layers, as best you can. 157 00:18:10.930 --> 00:18:19.649 Brady Hugins: So the last part is to lock up and make sure that it's performing over time and reliably, which is backups. 158 00:18:19.860 --> 00:18:22.300 Brady Hugins: Making sure the front end is working properly. 159 00:18:23.060 --> 00:18:28.890 Brady Hugins: And… Taking some pause to rest and reiterate. 160 00:18:30.800 --> 00:18:35.850 Brady Hugins: It's best to have long development cycles that go on… 161 00:18:36.630 --> 00:18:41.550 Brady Hugins: over long periods of time, so I have a general idea of planning, and you can plan out different… 162 00:18:41.780 --> 00:18:49.690 Brady Hugins: Either test… annual testing, or… Vacation time as needed. 163 00:18:50.700 --> 00:18:55.579 Brady Hugins: So it's best to have things backed up and locked down before you go. 164 00:18:57.000 --> 00:19:00.060 Brady Hugins: So, that's how we recommend building. 165 00:19:02.150 --> 00:19:10.109 Brady Hugins: So, first 30 days, We covered in what a unified contact profile is. 166 00:19:11.530 --> 00:19:16.890 Brady Hugins: We recommend it as a spine, to send out to people as an email provider. 167 00:19:19.080 --> 00:19:29.559 Brady Hugins: There's quite a bit out there, but we like… I like ones that are API, MCP integrated. Resend is a good one, MailerLite is a good one. 168 00:19:33.470 --> 00:19:40.510 Brady Hugins: And… Gather your sources, so your sources of contacts. 169 00:19:41.080 --> 00:19:46.539 Brady Hugins: And then build up the database. So these are, like… Where the database is living. 170 00:19:46.780 --> 00:19:50.050 Brady Hugins: Fields… Tables, schema. 171 00:19:51.400 --> 00:19:58.509 Brady Hugins: You can use a lot of these either AI builders within the tools, Airtable has an Omni builder. 172 00:19:59.090 --> 00:20:04.169 Brady Hugins: Or you could use ones in, like, a code builder, like a codex or a cloud code. 173 00:20:04.310 --> 00:20:07.070 Brady Hugins: In order to help you build those out, and plan those out. 174 00:20:09.360 --> 00:20:11.350 Brady Hugins: Week 4, query. 175 00:20:12.030 --> 00:20:14.430 Brady Hugins: So, it's good to test. 176 00:20:14.860 --> 00:20:17.609 Brady Hugins: And… look at some of the data. 177 00:20:18.170 --> 00:20:22.220 Brady Hugins: do some Pressure checks, or some field… 178 00:20:22.500 --> 00:20:29.460 Brady Hugins: checks, clean up some of the data. It's almost certain that there's going to be data misplaced at some point, so… 179 00:20:29.660 --> 00:20:32.929 Brady Hugins: Give yourself some time to clean up things before going live. 180 00:20:33.280 --> 00:20:36.880 Brady Hugins: Especially when starting out and learning some various new tools. 181 00:20:38.260 --> 00:20:45.450 Brady Hugins: And then by the end of day 30, you should have a beautified contact graph, something that you can see. 182 00:20:45.700 --> 00:20:48.279 Brady Hugins: That brings in various components of your… 183 00:20:48.580 --> 00:20:51.600 Brady Hugins: Customer, what they look like, a profile of them. 184 00:20:52.030 --> 00:20:54.160 Brady Hugins: And then you can do some basic queries. 185 00:20:57.740 --> 00:21:02.349 Brady Hugins: So we estimate that this is roughly about 20 hours of focus work for a coder or builder. 186 00:21:04.670 --> 00:21:06.560 Brady Hugins: But it does compound from there. 187 00:21:07.260 --> 00:21:08.560 Brady Hugins: So the middle? 188 00:21:08.800 --> 00:21:10.509 Brady Hugins: The engine identity? 189 00:21:10.640 --> 00:21:11.700 Brady Hugins: So… 190 00:21:11.880 --> 00:21:19.479 Brady Hugins: If you take what's already there, and you start ingesting what's already there, it makes it easier, even as just reference material. 191 00:21:20.240 --> 00:21:28.020 Brady Hugins: So you could say and store things that you've used in the past, either past PDFs, Word documents, these can be operational or marketing. 192 00:21:28.590 --> 00:21:35.919 Brady Hugins: Oftentimes, marketing and sales is sometimes one of the highest needs or desires of a company, so sometimes it's best to start with that. 193 00:21:36.620 --> 00:21:45.649 Brady Hugins: So they have things, like, available to your database, and that you can start referencing it, and start utilizing it either in web form or some of your different engines. 194 00:21:46.120 --> 00:21:55.979 Brady Hugins: and start building out some of the engines. So, as we'd experienced, N8N covers most automations, but there's some local 195 00:21:56.210 --> 00:22:02.900 Brady Hugins: Scripts that may be good to use, as well as some remote scripts, like cron and Python. 196 00:22:04.690 --> 00:22:07.480 Brady Hugins: But, in generally, 197 00:22:07.800 --> 00:22:18.329 Brady Hugins: you can see what they're built out in a visual format in N8N. So you can see how things are flowing, what things are connecting, where the errors are showing up. 198 00:22:18.450 --> 00:22:21.190 Brady Hugins: What step of the process, visually, it shows up? 199 00:22:23.400 --> 00:22:30.480 Brady Hugins: 7 to 8, identify. So, identity. So, these are about authorizing your content to certain users. 200 00:22:30.760 --> 00:22:42.260 Brady Hugins: Identifying tagging people, or different information and content for different users, providing magic links to test, and security. 201 00:22:42.760 --> 00:22:50.390 Brady Hugins: Links so that authorized people can look at different operational components. 202 00:22:52.460 --> 00:22:58.029 Brady Hugins: So, yeah, it's there to identify so that everyone gets the correct data, whether it's 203 00:22:58.360 --> 00:23:02.860 Brady Hugins: Of low or high security information. 204 00:23:05.730 --> 00:23:08.379 Brady Hugins: So, the pattern, 205 00:23:09.470 --> 00:23:16.740 Brady Hugins: So each automation reads from the database, so it references that common database. So you start building out your own library. 206 00:23:17.030 --> 00:23:21.979 Brady Hugins: and your operational excellence with the database. Then you have multiple copies of that database. 207 00:23:23.320 --> 00:23:31.640 Brady Hugins: And then it's reading and writing based on the individual automation that you have, and then the tools become… start becoming interchangeable parts. 208 00:23:32.330 --> 00:23:37.600 Brady Hugins: So you're able to build out the marketing section, the operations, and then you can cover legal over here. 209 00:23:38.440 --> 00:23:40.220 Brady Hugins: Or you can go and look at… 210 00:23:40.770 --> 00:23:46.520 Brady Hugins: You know, daily calendar flows, or marketing ingests, or lead development cycles. 211 00:23:47.970 --> 00:23:49.829 Brady Hugins: Who's a prospect? Who's a lead? 212 00:23:50.440 --> 00:23:53.290 Brady Hugins: Who are the people? How do you reference the information? 213 00:23:55.610 --> 00:24:02.639 Brady Hugins: So… By day 60, you should be able to audit your workflows, be able to see what's in there. 214 00:24:03.540 --> 00:24:08.510 Brady Hugins: So your workflows, executions, error rates, you definitely will have erroring. 215 00:24:09.560 --> 00:24:11.670 Brady Hugins: Who's authorized to control? 216 00:24:12.400 --> 00:24:14.080 Brady Hugins: And then you have your first… 217 00:24:14.460 --> 00:24:22.039 Brady Hugins: Gated experience for paid customers. So, things like a membership, or like a, course? 218 00:24:22.680 --> 00:24:26.850 Brady Hugins: Sort of common experiences that people… find useful. 219 00:24:28.940 --> 00:24:30.210 Brady Hugins: So, the lock. 220 00:24:30.470 --> 00:24:36.990 Brady Hugins: So how do we… In the last 30 days, from 61 to day 90, 221 00:24:37.640 --> 00:24:44.200 Brady Hugins: what does this look like for us? And after we got some of our systems, we're experiencing some flow. 222 00:24:44.470 --> 00:24:52.540 Brady Hugins: We've cut down on some time for workflows, either some administrative tasks, There may be some… 223 00:24:52.660 --> 00:24:55.689 Brady Hugins: Updates to the website that may be more automated. 224 00:24:57.090 --> 00:25:05.800 Brady Hugins: Or at least you're having someone check, or an automated system checked on some of the broken links, maybe, or doing a scan on broken links. 225 00:25:06.820 --> 00:25:07.800 Brady Hugins: Or… 226 00:25:09.130 --> 00:25:18.829 Brady Hugins: there might be certain, maybe processes of the cus… of the… of your business that may be quiet. So, those are kind of tests that you can do in area checks. 227 00:25:19.320 --> 00:25:24.209 Brady Hugins: Alright, backups. So… Three locations rule. 228 00:25:24.710 --> 00:25:26.549 Brady Hugins: So it's 3, 2, 1… 229 00:25:26.870 --> 00:25:38.540 Brady Hugins: Daily encrypted snapshots to local, and then cloud code, cloud storage, and then cold storage. So, what is that? Local means, like, your local system, so it's like your laptop. 230 00:25:39.100 --> 00:25:40.700 Brady Hugins: Or your local desktop. 231 00:25:41.370 --> 00:25:48.299 Brady Hugins: And then a cloud backup, so that's a backup to, like, a Google Drive, or, like, an Airtable, or… 232 00:25:48.670 --> 00:25:55.069 Brady Hugins: Some of these online databases. And then a third to cold storage, so that's like a portable… 233 00:25:55.260 --> 00:25:57.200 Brady Hugins: Hard drive. 234 00:25:57.650 --> 00:25:58.880 Brady Hugins: Here's one worse. 235 00:26:01.270 --> 00:26:02.600 Brady Hugins: Cold storage… 236 00:26:04.890 --> 00:26:11.050 Brady Hugins: And then practice the restore. If you're not practicing the restore, you don't really have a working backup. 237 00:26:11.470 --> 00:26:12.890 Brady Hugins: So, practice? 238 00:26:13.230 --> 00:26:15.320 Brady Hugins: Practice, practice, the restore. 239 00:26:17.110 --> 00:26:20.120 Brady Hugins: Weeks 11 to 12, front end, so… 240 00:26:20.510 --> 00:26:26.990 Brady Hugins: You want to move over, probably, to your own domain, a static site, that way you can build out your subdomains. 241 00:26:27.600 --> 00:26:35.000 Brady Hugins: Cashable… And then nothing is held by the CMS, Content Management System, so… 242 00:26:35.240 --> 00:26:37.959 Brady Hugins: It's more of a flow and of integration. 243 00:26:38.950 --> 00:26:43.890 Brady Hugins: Sometimes the CMS systems can be the most tricky to work with, it takes the most time. 244 00:26:46.110 --> 00:26:50.539 Brady Hugins: So, once you've got to that point, or you've at least identified. 245 00:26:51.010 --> 00:26:55.420 Brady Hugins: What… of the tools that you're renting, you're moving on to your own data stack. 246 00:26:56.520 --> 00:27:00.720 Brady Hugins: So, every layer can be swapped out, backed up, restored. 247 00:27:01.130 --> 00:27:05.320 Brady Hugins: You can look at… Backup options, test backup options. 248 00:27:06.540 --> 00:27:11.410 Brady Hugins: And then you're looking at it more from an ownership model. 249 00:27:12.950 --> 00:27:14.689 Brady Hugins: Rather than a rental model. 250 00:27:16.110 --> 00:27:22.070 Brady Hugins: Again, there's nothing wrong with renting, it's just… Being able to control… 251 00:27:22.800 --> 00:27:26.119 Brady Hugins: And being able to innovate quickly. 252 00:27:26.250 --> 00:27:33.409 Brady Hugins: is one of the things that I see as best. You do take more ownership over any errors and issues. 253 00:27:34.060 --> 00:27:36.820 Brady Hugins: So, there's definitely more of a… 254 00:27:37.820 --> 00:27:43.220 Brady Hugins: Responsibility needed in order to test and… Promote. 255 00:27:43.470 --> 00:27:44.760 Brady Hugins: and fix. 256 00:27:47.200 --> 00:27:53.079 Brady Hugins: So… By the end of day 90, you have a stack that you can control end-to-end. 257 00:27:53.860 --> 00:27:56.249 Brady Hugins: A backup that you actually tested. 258 00:27:56.560 --> 00:27:59.379 Brady Hugins: And a site that you can easily move. 259 00:27:59.770 --> 00:28:02.100 Brady Hugins: From one domain system to another. 260 00:28:05.680 --> 00:28:13.870 Brady Hugins: So, tool neutrality. Backup ready. When your tool dies, you don't fail, so… I came from back… 261 00:28:14.390 --> 00:28:21.369 Brady Hugins: In the early 2000s or mid-2000s, I worked in data backup. You're in Phoenix and in the West. 262 00:28:23.550 --> 00:28:29.289 Brady Hugins: And… I learned a lot about data backup during that time period. 263 00:28:29.980 --> 00:28:39.790 Brady Hugins: And… Data loss is one of the most… Challenging, risky… 264 00:28:40.040 --> 00:28:46.170 Brady Hugins: Activities that can happen to a business, because it can banker up a business pretty easily. 265 00:28:46.370 --> 00:28:47.740 Brady Hugins: If that occurs. 266 00:28:48.240 --> 00:28:50.809 Brady Hugins: So having multiple sources of that. 267 00:28:51.000 --> 00:28:55.370 Brady Hugins: is important. Now, I would put right behind that the tools. 268 00:28:55.930 --> 00:29:02.069 Brady Hugins: In the integration of the tech stack and the tools as a part of that equation. 269 00:29:02.210 --> 00:29:05.369 Brady Hugins: Not the whole, of course, but definitely a part of that. 270 00:29:05.500 --> 00:29:13.640 Brady Hugins: And so, being able to swap out tools is effective for Being able to look 271 00:29:14.280 --> 00:29:17.490 Brady Hugins: And utilize different tools for different uses. 272 00:29:18.120 --> 00:29:18.950 Brady Hugins: No. 273 00:29:20.860 --> 00:29:24.769 Brady Hugins: When you have your own data, you can move between tools really easily. 274 00:29:25.160 --> 00:29:31.210 Brady Hugins: Because that data lives in your own system, so you can… Moved from MailChimp to MailerLite. 275 00:29:32.030 --> 00:29:33.969 Brady Hugins: Vice versa, if you needed to. 276 00:29:34.650 --> 00:29:39.140 Brady Hugins: Another example is Airtable to Postgres. 277 00:29:40.820 --> 00:29:48.479 Brady Hugins: You can use both if you needed to. Oftentimes, it's best to use two, if it's affordable and it makes sense for your stack. 278 00:29:51.250 --> 00:29:57.189 Brady Hugins: You can move over to local scripting, rather than nation. 279 00:29:58.310 --> 00:30:00.530 Brady Hugins: You could set up your own… 280 00:30:00.860 --> 00:30:03.899 Brady Hugins: Servers to do some of the automation as well? 281 00:30:05.710 --> 00:30:09.620 Brady Hugins: So again, renting isn't necessarily bad, but… 282 00:30:10.560 --> 00:30:13.490 Brady Hugins: It's definitely good to look at a few different options. 283 00:30:15.260 --> 00:30:17.289 Brady Hugins: And the cost of switching. 284 00:30:17.930 --> 00:30:21.079 Brady Hugins: Is an important component to look at, because… 285 00:30:21.260 --> 00:30:24.049 Brady Hugins: In this system, switching's very quick. 286 00:30:24.250 --> 00:30:29.989 Brady Hugins: Whereas in other systems, it can be very slow, which can be very cost… costly. 287 00:30:32.170 --> 00:30:39.619 Brady Hugins: Alright, so… I've put together a demonstration, a demo. This is my stack. Now, this is… 288 00:30:40.190 --> 00:30:47.430 Brady Hugins: around 90 days or less, this tool stack that I have is definitely on the, lighter end. 289 00:30:47.580 --> 00:30:52.390 Brady Hugins: And this is all non… 290 00:30:53.710 --> 00:30:58.130 Brady Hugins: So we're gonna cover the activity feed, the DS funnel, and the customer 360. Okay. 291 00:30:59.170 --> 00:31:04.390 Brady Hugins: Let's see here… Just gonna go scroll up here… 292 00:31:06.340 --> 00:31:16.680 Brady Hugins: Cover in the activity feed. So, this is a demo of what I created for my own. Now, this is not actually customer data, this is just demonstration data. 293 00:31:19.000 --> 00:31:20.520 Brady Hugins: Alright, so… 294 00:31:20.840 --> 00:31:30.509 Brady Hugins: Again, this is, like, first, second draft. I've been drafting some of these. So this is an example of what you could draft, either your own graphics, your own style, font. 295 00:31:30.630 --> 00:31:34.480 Brady Hugins: Sizing… those are all up to you, what you'd like. 296 00:31:34.640 --> 00:31:40.870 Brady Hugins: You can even make a touchscreen if you'd like, if you'd like to create an iPad, you know, enabled version of it. 297 00:31:41.320 --> 00:31:44.750 Brady Hugins: You know, there's mobility… mobile features. 298 00:31:44.960 --> 00:31:48.639 Brady Hugins: These are things to consider when you want to do things easily or more automated. 299 00:31:49.610 --> 00:32:02.720 Brady Hugins: Here's an example of people, with recent activities, purchasing the data sovereignty course. Marcus, Velazquez. We have Jamie Park signing up for a membership. 300 00:32:03.730 --> 00:32:06.669 Brady Hugins: And then Sam signing up for one of our star maps. 301 00:32:07.260 --> 00:32:08.280 Brady Hugins: So… 302 00:32:08.750 --> 00:32:16.109 Brady Hugins: This is an example of what you could look at and build and program to see what various recent activities 303 00:32:16.360 --> 00:32:17.770 Brady Hugins: Happened for you? 304 00:32:17.940 --> 00:32:20.520 Brady Hugins: And your products? And base? 305 00:32:24.210 --> 00:32:30.919 Brady Hugins: Let's see here, I'm going up to the course funnel. Okay, so this is our data sovereignty course funnel. 306 00:32:32.770 --> 00:32:41.900 Brady Hugins: So, these are an example of what you could look at over maybe a 90-day period, where you have a webinar maybe like this one that you're seeing here. 307 00:32:42.480 --> 00:32:52.340 Brady Hugins: Where you want to track visits, registrations, who attended, how many bought the course, how many graduated from the course, what that would look like, what the funnels looked like. 308 00:32:52.450 --> 00:32:58.109 Brady Hugins: You could break out certain components in different steps to see progress of different 309 00:32:58.370 --> 00:33:04.330 Brady Hugins: candidates, or cadets, as they move through the course, right? How much have they completed? 310 00:33:04.490 --> 00:33:09.830 Brady Hugins: Who's been emailed, A certification for that course. 311 00:33:10.480 --> 00:33:19.649 Brady Hugins: Maybe there's various… Information about the individual people, or individual parts of the funnel you can break out. 312 00:33:21.420 --> 00:33:30.440 Brady Hugins: Customer 360, so this is a mock-up of Marcus Velazquez? Velazquez? Kes? Velasquez? 313 00:33:30.670 --> 00:33:38.659 Brady Hugins: And… We have a unified long, long-term value. 314 00:33:39.090 --> 00:33:50.340 Brady Hugins: So, across our brands, what's the estimated long-term value? Life cycle, where are they on the development lifecycle or customer? Lead tier, are they part of our pulled, hot. 315 00:33:50.590 --> 00:33:52.370 Brady Hugins: Prospects? 316 00:33:53.050 --> 00:34:00.880 Brady Hugins: When were they first contacted? When was their information input? When did we first see them? When was the last engagement that we saw them? 317 00:34:01.000 --> 00:34:07.369 Brady Hugins: Have they attended events or bought any products and purchased any of them? Where… where were they? 318 00:34:08.190 --> 00:34:14.509 Brady Hugins: We have some growth keys, so there's some local games that we've made, and activities for people to try. 319 00:34:14.699 --> 00:34:17.760 Brady Hugins: Have they visited those and been to some of the local shops? 320 00:34:19.230 --> 00:34:26.380 Brady Hugins: And then, where are they on the data sovereignty course? So, various amounts of information that someone could have. 321 00:34:28.400 --> 00:34:35.729 Brady Hugins: Okay? So, this is an example of how Airtable is pulled underneath the project. 322 00:34:36.449 --> 00:34:48.070 Brady Hugins: and rely on the widgets for the dashboard. Now, that's our own internal dashboard, but yours can look very similar or very different, depending on what you'd like to create for yours and your own branding. 323 00:34:48.870 --> 00:34:55.310 Brady Hugins: But we have… it's referenced by independent information in our own database. 324 00:34:56.010 --> 00:34:57.250 Brady Hugins: And built out. 325 00:34:58.090 --> 00:35:03.939 Brady Hugins: And then there's cron jobs that keep the data and information within sync. 326 00:35:05.880 --> 00:35:09.030 Brady Hugins: Okay… Moving right along… 327 00:35:09.150 --> 00:35:14.969 Brady Hugins: So, what this looks like, what is a local business? What is it in plain English for the first… 328 00:35:15.410 --> 00:35:21.350 Brady Hugins: 30 days. This could be a cafe, a boutique, a studio, it could be a small shop. 329 00:35:22.810 --> 00:35:29.910 Brady Hugins: So, you're collecting information, so you might have some sort of loyalty card or loyalty program within Stripe. 330 00:35:30.760 --> 00:35:33.020 Brady Hugins: There's an email going out on MailChimp. 331 00:35:33.610 --> 00:35:35.929 Brady Hugins: Reservations on OpenTable. 332 00:35:36.030 --> 00:35:39.149 Brady Hugins: A booking site on Squarespace. 333 00:35:39.330 --> 00:35:43.570 Brady Hugins: 4 bills, 4 separate logins, 4 roadmaps. 334 00:35:43.800 --> 00:35:46.849 Brady Hugins: And they're on someone else's database. 335 00:35:48.790 --> 00:35:55.909 Brady Hugins: Whereas, after 30 days, you can have one Airtable base for your customers, your reservations. 336 00:35:56.190 --> 00:36:02.240 Brady Hugins: A static menu site that you can control. Or a product list that you can control. 337 00:36:02.670 --> 00:36:07.230 Brady Hugins: A payment processor that's integrated with your components. 338 00:36:07.940 --> 00:36:11.390 Brady Hugins: But you have your content management system. 339 00:36:11.650 --> 00:36:15.939 Brady Hugins: all underneath the Airtable, and all set up within your system. 340 00:36:16.610 --> 00:36:21.830 Brady Hugins: And then you can swap out any layers or add on any additional layers as needed. 341 00:36:23.330 --> 00:36:27.259 Brady Hugins: So you can build out the components yourself, and what you see. 342 00:36:29.140 --> 00:36:34.969 Brady Hugins: A good example is… Of one that you could build is a birthday email. 343 00:36:35.160 --> 00:36:40.499 Brady Hugins: So, you gather email addresses for people, identify when their date of birth is. 344 00:36:41.020 --> 00:36:50.039 Brady Hugins: And then you have, an update, or maybe an update about what their year has been like, or if they haven't had much contact, you can retouch that person. 345 00:36:51.860 --> 00:36:58.439 Brady Hugins: There's various things that you can do that you can… create… Pretty easily. 346 00:36:59.170 --> 00:37:01.890 Brady Hugins: Okay, so what's another example? My own? 347 00:37:02.070 --> 00:37:07.889 Brady Hugins: A multi-brand operator, so this is someone that has one, more than one brand. 348 00:37:08.570 --> 00:37:17.179 Brady Hugins: So, they're used to working with various tools, or various brands, or you might have multiple businesses, or multiple properties, whatever makes sense to you. 349 00:37:18.360 --> 00:37:28.469 Brady Hugins: But you want… you have layering for some of those, systems, or you have common dashboarding that would be great to see, or there might be financial data that's important to read. 350 00:37:30.110 --> 00:37:37.549 Brady Hugins: But then also, you have… Branding information that's available for each person. 351 00:37:38.300 --> 00:37:40.450 Brady Hugins: and customer contact. 352 00:37:40.630 --> 00:37:45.680 Brady Hugins: But you want to build out based on that brand, and you want the information to be shared on that brand. 353 00:37:47.210 --> 00:37:48.689 Brady Hugins: So before… 354 00:37:48.980 --> 00:37:56.760 Brady Hugins: You might have 8 brands, 8 surfaces, or 8… there might be multiple brands that are all independently managed. 355 00:37:57.560 --> 00:38:05.440 Brady Hugins: Same person buying a Tango ticket, a Venus reading, and joining a webinar. It looks like 3 different systems, right? 356 00:38:05.990 --> 00:38:15.779 Brady Hugins: Whereas, I know that those are… someone interested in astrology, might be interested in going to a Tango event, might be interested in learning about technology development. 357 00:38:17.570 --> 00:38:32.930 Brady Hugins: So, we've… we've designed, as an example, Airtable bases, migrated over our base-level contacts, unified contacts, and then, put together dashboard widgets. So… 358 00:38:33.020 --> 00:38:39.359 Brady Hugins: Even though we have multiple brands, and utilizes these multiple brands, we've… 359 00:38:39.660 --> 00:38:43.950 Brady Hugins: Utilized the system in order to… 360 00:38:44.360 --> 00:38:48.750 Brady Hugins: Centralize, and then disseminate information in a guided way. 361 00:38:49.910 --> 00:38:57.370 Brady Hugins: So there's certain principles or rules that you set out for each brand, and then for the ecosystem in its entirety. 362 00:38:58.410 --> 00:39:05.769 Brady Hugins: And then you can design a new feature in an afternoon, and then disseminate it out to your entire group. 363 00:39:06.270 --> 00:39:07.939 Brady Hugins: As long as it's useful. 364 00:39:11.570 --> 00:39:19.940 Brady Hugins: Okay… So, nothing… Really rides on anyone, or making sure a feature set is available. 365 00:39:20.780 --> 00:39:22.480 Brady Hugins: A lot of it is built. 366 00:39:23.370 --> 00:39:26.509 Brady Hugins: On the fly, or what is according to need. 367 00:39:29.050 --> 00:39:33.230 Brady Hugins: Okay, so we have some open floor questions and some follow-up slides. 368 00:39:33.810 --> 00:39:37.900 Brady Hugins: We're at 40 minutes now, so this is a good… Place to pause. 369 00:39:39.020 --> 00:39:42.600 Brady Hugins: And I'll just answer some of these questions in general. 370 00:39:43.030 --> 00:39:45.519 Brady Hugins: Because we don't have anyone in current attendance. 371 00:39:46.560 --> 00:39:55.999 Brady Hugins: So, where in the 90 days are you stuck right now? So, this is a good question to ask yourself about what phase of development am I in? 372 00:39:56.420 --> 00:40:02.410 Brady Hugins: Like, if I'm looking at… a tool stack, and I want to build this kind of system for myself. 373 00:40:02.730 --> 00:40:07.729 Brady Hugins: where am I? Identify that where you're at, or most commonly are at. 374 00:40:09.520 --> 00:40:14.169 Brady Hugins: If you're right at the beginning, and you haven't really thought about this, you're at day zero. 375 00:40:15.130 --> 00:40:25.460 Brady Hugins: And Day Zero has a lot of great possibilities to it. You can do a lot of different things, you never really invested too much time, so it's easy to kind of think about what really makes the most sense for you. 376 00:40:26.140 --> 00:40:32.210 Brady Hugins: Whereas if you're day 90, you're more towards the end and looking at backups and whatnot, you may be looking at some of the… 377 00:40:32.820 --> 00:40:40.120 Brady Hugins: finer parts, or… Some of the capstone elements that are important to consider for your particular stack. 378 00:40:41.340 --> 00:40:47.960 Brady Hugins: Which tool decides for you instead of with you. So… Oftentimes. 379 00:40:48.300 --> 00:40:55.839 Brady Hugins: Oftentimes, when I'm looking at a tech stack, or a tool stack, or business, I'm looking at the… 380 00:40:58.840 --> 00:41:01.720 Brady Hugins: Parts of the business that are the slowest. 381 00:41:01.940 --> 00:41:05.219 Brady Hugins: Where is the… Hold up. 382 00:41:05.470 --> 00:41:11.010 Brady Hugins: Either in production work, Or… in sales. 383 00:41:11.990 --> 00:41:14.740 Brady Hugins: So it's either money coming in or providing in… 384 00:41:14.980 --> 00:41:19.149 Brady Hugins: Providing support and operations for that income coming in. 385 00:41:20.860 --> 00:41:23.400 Brady Hugins: So, sometimes that comes down to tools. 386 00:41:23.530 --> 00:41:34.050 Brady Hugins: It comes down to a process, or a tool, or information, or just something to smooth out and make the process easier. And if we as operators and business owners are… 387 00:41:34.670 --> 00:41:45.810 Brady Hugins: of good nature. We want to help out our employees and our customers, and want to… Improve their experience. 388 00:41:47.420 --> 00:41:54.649 Brady Hugins: So, some tools feel like they slow us down, and some speed us up. And part of it is trying new things. 389 00:41:54.870 --> 00:41:56.700 Brady Hugins: And try new tools. 390 00:41:57.340 --> 00:42:04.759 Brady Hugins: And part of the flexibility of this kind of system is that you can try new things a little bit easier than you were able to do at the past. 391 00:42:07.430 --> 00:42:11.950 Brady Hugins: Third question, what's the swap path if your most expensive tool died tomorrow? 392 00:42:12.230 --> 00:42:20.390 Brady Hugins: So, if you had your most dependent or most expensive tool, what… What would you do tomorrow? 393 00:42:21.210 --> 00:42:25.099 Brady Hugins: Even more than data, it's more about your tooling system and… 394 00:42:25.410 --> 00:42:31.220 Brady Hugins: And making sure that you're operating at your best… Every day. 395 00:42:33.490 --> 00:42:41.430 Brady Hugins: And we don't always look at how expensive some of our tools are, we don't always kind of see how we need to maintain some of them. 396 00:42:42.900 --> 00:42:48.370 Brady Hugins: These can be physical tools or technical tools, doesn't really matter. They're all helping us get the job done. 397 00:42:50.180 --> 00:42:52.150 Brady Hugins: Alright, some follow-up? 398 00:42:53.540 --> 00:43:00.080 Brady Hugins: So, we have 3 paths forward… a path forward here at MirrorMirror, for data sovereignty. So… 399 00:43:01.780 --> 00:43:11.200 Brady Hugins: We walk you through this course. This is a part of the Data Sovereignty course, so if you're taking this, fantastic, thank you for being here. 400 00:43:11.480 --> 00:43:18.750 Brady Hugins: But we walk through you, end-to-end, especially the first 30 days. This is through the whole cycle. 401 00:43:19.620 --> 00:43:31.710 Brady Hugins: And then you finish with a very solid foundation of where the tech stack and the tech architecture available, for 2000… especially 2026, when this is coming out. 402 00:43:32.650 --> 00:43:39.719 Brady Hugins: We'll work to republish every year as we evolve and as the tech stack evolves. I've been doing these meetings every week. 403 00:43:39.920 --> 00:43:45.239 Brady Hugins: On developing a lot of the library and infrastructure behind the information. 404 00:43:45.390 --> 00:43:48.370 Brady Hugins: And testing everything, of course, all during that time. 405 00:43:49.570 --> 00:43:54.039 Brady Hugins: We have a membership available. This includes, the… 406 00:43:54.580 --> 00:43:58.199 Brady Hugins: Data sovereignty series and what's included on the course. 407 00:43:59.600 --> 00:44:03.680 Brady Hugins: We will be having a… $99 a month. 408 00:44:04.120 --> 00:44:13.330 Brady Hugins: Pro with monthly office hours, which includes a lot of the tech stack notes that I'm going to be publishing. 409 00:44:13.510 --> 00:44:14.630 Brady Hugins: So… 410 00:44:15.030 --> 00:44:23.700 Brady Hugins: we have these data sovereignty course, which is a great foundation builder, and then with the Pro course, I'm having up-to-date technical tools, as well as a monthly 411 00:44:23.830 --> 00:44:27.450 Brady Hugins: Q&A session for office hours available. 412 00:44:29.760 --> 00:44:35.940 Brady Hugins: Custom build, so… Some people want a custom build, a custom automation. 413 00:44:36.300 --> 00:44:39.280 Brady Hugins: We can be… either build them on your stack or on ours. 414 00:44:40.080 --> 00:44:51.259 Brady Hugins: They can take up to 90 days, but we can produce simple workflows within 14 days or less. We have a number of different junior coders and myself as a coder. 415 00:44:51.420 --> 00:45:00.249 Brady Hugins: That are ready to program and produce. And so, we produce a production Ready stack on your data. 416 00:45:00.560 --> 00:45:03.250 Brady Hugins: So, it's with your tools, your domain. 417 00:45:03.600 --> 00:45:09.290 Brady Hugins: And then we also host those, so if you needed us to use our own stack. 418 00:45:09.770 --> 00:45:17.580 Brady Hugins: And you wanted to do more of a co-venture where we're hosting those workflows, or you're welcome to lean and use our tool stack as well. 419 00:45:18.360 --> 00:45:23.080 Brady Hugins: So we have a few different options for people. We do system reviews as well. 420 00:45:23.510 --> 00:45:27.519 Brady Hugins: So, just get in contact with me if you have any information about that directly. 421 00:45:29.210 --> 00:45:32.480 Brady Hugins: That's a good place to start, is in some of these applications. 422 00:45:33.310 --> 00:45:38.069 Brady Hugins: To really compress time and save money, Alright, so… 423 00:45:38.500 --> 00:45:49.069 Brady Hugins: We'll leave it here with a quote. Speed isn't a feature, it's what you get back when nobody else's roadmap can stop yours. In 90 days, you can build the tool you actually need. 424 00:45:49.200 --> 00:45:54.750 Brady Hugins: So, speed is… a part of reliability, I'm finding. 425 00:45:55.710 --> 00:46:01.670 Brady Hugins: Being able to change or adapt to different tool sets is a part of the… 426 00:46:02.090 --> 00:46:05.159 Brady Hugins: Sovereignty, and it's a part of the… 427 00:46:12.150 --> 00:46:14.150 Brady Hugins: Resilience of your system. 428 00:46:14.810 --> 00:46:20.780 Brady Hugins: You'll have a more resilient system if you're able to adapt, and you're able to… 429 00:46:21.220 --> 00:46:27.049 Brady Hugins: Have some components that don't change, yet able to adapt to others. 430 00:46:27.400 --> 00:46:34.820 Brady Hugins: So… Well, that's that time, we're just over 45 minutes. Appreciative, one, that… 431 00:46:35.590 --> 00:46:43.389 Brady Hugins: That, listened today, and happy to have you a part of our series, and thank you for all for being here, so…