WEBVTT 1 00:02:41.660 --> 00:02:42.900 Brady Hugins: Hi, everyone! 2 00:02:44.730 --> 00:02:50.389 Brady Hugins: This is Brady Hugans. We'll wait for any new people to come on in. 3 00:02:51.650 --> 00:02:56.050 Brady Hugins: Over the next couple minutes, I'll just make some brief introductions of myself. So… 4 00:02:56.660 --> 00:03:02.110 Brady Hugins: Today's May 1st, Friday, 10 a.m. This is a Mirror Mirror webinar. 5 00:03:03.730 --> 00:03:09.130 Brady Hugins: And we've had a number of these series over the last few months and weeks. 6 00:03:09.390 --> 00:03:10.470 Brady Hugins: And… 7 00:03:10.670 --> 00:03:22.419 Brady Hugins: some in person with some local people here in Phoenix, but mostly online in this format. So, today's presentation is… 8 00:03:22.820 --> 00:03:26.160 Brady Hugins: Probably less than 45 minutes, and… 9 00:03:26.430 --> 00:03:32.260 Brady Hugins: We're going to be going over the main major components in a unified contact profile. 10 00:03:33.880 --> 00:03:36.720 Brady Hugins: So, we… in this course. 11 00:03:36.920 --> 00:03:41.160 Brady Hugins: That's intended to be a weekly course that someone can take over a week. 12 00:03:43.050 --> 00:03:45.880 Brady Hugins: We've covered some of the basics, and… 13 00:03:46.600 --> 00:03:50.330 Brady Hugins: Have… lately, what we've been covering… 14 00:03:50.470 --> 00:03:58.590 Brady Hugins: over the last several, as we've covered, probably days 1 through 5, and I might need to redo some of those days. 15 00:03:59.220 --> 00:04:06.500 Brady Hugins: We come across a unified contact profile, which is one of the key Cornerstone Systems? 16 00:04:06.650 --> 00:04:12.100 Brady Hugins: that I recommend in a… in a system. A lot of ecosystems are… 17 00:04:12.690 --> 00:04:16.450 Brady Hugins: Four businesses are built around a unified contact profile. 18 00:04:16.930 --> 00:04:24.109 Brady Hugins: It's a central stack, a central component system that's important to consider when working with 19 00:04:24.340 --> 00:04:30.699 Brady Hugins: Clients, or anyone that you're… maybe having multiple touchpoints, which in today's day and age. 20 00:04:31.090 --> 00:04:39.450 Brady Hugins: 2026, it seems like it's standard and needing to be a standard. Most customers prefer and need a high-touch environment. 21 00:04:39.600 --> 00:04:44.959 Brady Hugins: That's curated toward their needs, or information that they would need at a particular time. 22 00:04:45.100 --> 00:04:55.560 Brady Hugins: So sometimes, different… sources and different interests at different times for people. So… 23 00:04:55.660 --> 00:05:01.500 Brady Hugins: MirrorMirror is my central branded system in the sense that that's the tech… 24 00:05:01.980 --> 00:05:13.549 Brady Hugins: stack that I work with, and offering this type of tech stack is what I recommend for clients to start looking, at least in this direction. 25 00:05:15.470 --> 00:05:21.829 Brady Hugins: So, this is put together by one person, myself. I have… 26 00:05:22.160 --> 00:05:30.980 Brady Hugins: a number of different brands that I've created, and then also linked together in a central technical stack. 27 00:05:32.210 --> 00:05:43.360 Brady Hugins: And then integrated all the tools, so the tools can be mirrored and utilized amongst a broad set, but a varied set of different businesses or ecosystems. 28 00:05:43.620 --> 00:05:50.380 Brady Hugins: This is the way that enterprise-level companies design and build out their tech stacks. 29 00:05:50.610 --> 00:05:55.310 Brady Hugins: And a lot of these tools are becoming more available to everyday people. 30 00:05:55.660 --> 00:06:02.549 Brady Hugins: that they're… They can go and start developing their own ecosystems themselves. 31 00:06:04.060 --> 00:06:07.230 Brady Hugins: So… Alright, let's get started. 32 00:06:11.280 --> 00:06:17.939 Brady Hugins: So… This is an example. Anna isn't a real person. 33 00:06:18.100 --> 00:06:20.230 Brady Hugins: She's an example customer. 34 00:06:20.710 --> 00:06:27.859 Brady Hugins: Because we've only been in business since 2025, so these are just examples. 35 00:06:29.670 --> 00:06:42.040 Brady Hugins: of what someone may or may not experience in your ecosystem, right? So, let's say you ran an event a couple years ago, and Anna bought a ticket to your event and attended. 36 00:06:42.800 --> 00:06:52.349 Brady Hugins: Then… she… Reminisced or saw an advertisement, and then signed up for a newsletter in the following year, 2025. 37 00:06:53.460 --> 00:07:00.880 Brady Hugins: And then, she might have been reading some of the components, and then shifted over to another brand, and then bought one of your courses. 38 00:07:02.360 --> 00:07:05.829 Brady Hugins: So, with a number of these triggers, they're… 39 00:07:05.960 --> 00:07:12.409 Brady Hugins: Is… you could see how they could be sitting in different systems, in your ticketing system. 40 00:07:13.420 --> 00:07:18.399 Brady Hugins: In your newsletter system, In your email system? 41 00:07:19.470 --> 00:07:25.489 Brady Hugins: Maybe in your… educational course delivery system. 42 00:07:26.760 --> 00:07:33.310 Brady Hugins: And then you might have one on a central list that you keep all your clients at, a spreadsheet, or some sort of form. 43 00:07:36.240 --> 00:07:38.789 Brady Hugins: So, you have 5 rows for Ana. 44 00:07:39.390 --> 00:07:42.560 Brady Hugins: And you can't necessarily see them in one view. 45 00:07:44.320 --> 00:07:52.420 Brady Hugins: So, in order to view all the different events, as well as see how you're developing a relationship with someone over time. 46 00:07:53.630 --> 00:07:58.770 Brady Hugins: You need to develop… A unified contact data profile. 47 00:08:01.040 --> 00:08:06.750 Brady Hugins: So, there's operational costs when you leave your attention in fragmented places. 48 00:08:07.190 --> 00:08:09.389 Brady Hugins: No one's the same as each other. 49 00:08:09.820 --> 00:08:12.129 Brady Hugins: And so it's paying attention to… 50 00:08:12.970 --> 00:08:16.179 Brady Hugins: The individual and their individual needs. 51 00:08:18.010 --> 00:08:26.080 Brady Hugins: So, we can… Utilize the resources that we have available by better deployment and better organization. 52 00:08:26.770 --> 00:08:28.160 Brady Hugins: Systemically. 53 00:08:33.760 --> 00:08:43.760 Brady Hugins: So, a unified contact profile Is a way for us to… Have a central database. 54 00:08:45.200 --> 00:08:50.609 Brady Hugins: That we can store our customer, or… contact's information. 55 00:08:50.810 --> 00:08:53.799 Brady Hugins: They could be a customer, they could be a, 56 00:08:54.460 --> 00:09:00.329 Brady Hugins: an operator. They can be a venue operator, or a supplier. 57 00:09:00.950 --> 00:09:05.100 Brady Hugins: Right? There may be various relationships that you have with someone. 58 00:09:05.320 --> 00:09:18.840 Brady Hugins: then it's important to categorize or keep in separate categories. Some people may be on your team and have certain access, so in a unified contact profile, these are all the components that are defined and then created. 59 00:09:20.850 --> 00:09:25.440 Brady Hugins: So, the reason for this is to… enable… 60 00:09:25.930 --> 00:09:33.589 Brady Hugins: The systems that you set up to be able to connect in in a centralized stack or infrastructure. 61 00:09:35.770 --> 00:09:42.789 Brady Hugins: So… Commonly, these are set up across multiple systems that are disconnected. 62 00:09:43.980 --> 00:09:51.540 Brady Hugins: So, sometimes they're… they're connected through a CRM, Customer Relationship Management. 63 00:09:52.080 --> 00:09:53.150 Brady Hugins: Style. 64 00:09:54.210 --> 00:09:58.500 Brady Hugins: And that's where, in order to gather intelligence and… 65 00:09:59.500 --> 00:10:06.730 Brady Hugins: Move strategically with understanding your customers and be able to communicate with them effectively. 66 00:10:08.720 --> 00:10:13.719 Brady Hugins: You need to understand how they're interacting with your ecosystem across brands. 67 00:10:14.660 --> 00:10:22.949 Brady Hugins: And this could be a retail store with an online aspect, or it could be a coaching, and then a content creator. 68 00:10:23.460 --> 00:10:27.830 Brady Hugins: Right? So there could be multiple aspects about why they would be interacting with you. 69 00:10:28.520 --> 00:10:30.300 Brady Hugins: For us, we run events. 70 00:10:30.570 --> 00:10:38.550 Brady Hugins: We also, have land profiles, we also have astrology profiles. 71 00:10:39.550 --> 00:10:46.319 Brady Hugins: So there's various components that you can interact with the people that you're working with in order to… 72 00:10:47.610 --> 00:10:50.029 Brady Hugins: Connect everything together. 73 00:10:51.130 --> 00:10:59.210 Brady Hugins: A lot of customers assume that you're doing this on the back end, and they assume that this is a general process of the business to improve. 74 00:10:59.850 --> 00:11:04.640 Brady Hugins: So it's something to be aware of, especially as we have more tools available. 75 00:11:06.020 --> 00:11:09.269 Brady Hugins: And our… you know, building. 76 00:11:12.300 --> 00:11:22.810 Brady Hugins: So, in this case, for Anna, we're moving from 5 rows on 5 different systems that are disconnected to 1 row that contains all 5 histories. 77 00:11:23.310 --> 00:11:27.509 Brady Hugins: And it has one profile, unified, that's updated. 78 00:11:27.980 --> 00:11:36.109 Brady Hugins: And we might have various information on ANA on different databases or whatnot, but there's a central component that's managing that for ANA, and for us. 79 00:11:37.790 --> 00:11:47.859 Brady Hugins: So every behavior shows up in one place, whether they're engaging, Purchasing… There's some sort of risk. 80 00:11:48.230 --> 00:11:51.640 Brady Hugins: In this case, churn. Churn? Churning risk. 81 00:11:53.060 --> 00:12:03.520 Brady Hugins: And then be able to see that all in one component. Some people have called them customer 360s, or pulling all the data, but a lot of it is having your own data. 82 00:12:04.130 --> 00:12:10.410 Brady Hugins: Flow and information that's going into your system so that you can connect it all together. 83 00:12:12.070 --> 00:12:12.920 Brady Hugins: Okay. 84 00:12:15.440 --> 00:12:23.270 Brady Hugins: So, this is an example in real life, based on… Tests that we have… 85 00:12:23.910 --> 00:12:28.330 Brady Hugins: Built, and that we've… events that we've run. 86 00:12:30.180 --> 00:12:35.400 Brady Hugins: And what would look like in a disorganized way versus an organized way? 87 00:12:37.300 --> 00:12:40.810 Brady Hugins: So this is 7 tables, an example of 7 tables. 88 00:12:41.560 --> 00:12:43.500 Brady Hugins: Using email is the spine. 89 00:12:44.190 --> 00:12:47.380 Brady Hugins: Now, why email? Email is… 90 00:12:47.880 --> 00:12:57.000 Brady Hugins: and continues to be one of the highest engaged asynchronous systems that we have. SMS texting and WhatsApp are… 91 00:12:57.310 --> 00:13:04.709 Brady Hugins: sec… are important, and SMS… is the highest engagements, but it's more expensive, too. Email is… 92 00:13:04.820 --> 00:13:07.759 Brady Hugins: Much less expensive to send emails out. 93 00:13:08.180 --> 00:13:22.459 Brady Hugins: So with broad markets and lists, email is a fundamental spinal component. And then when you want to get in high-touch environments, those go into applications, pings on the phone with applications, or, 94 00:13:23.370 --> 00:13:24.580 Brady Hugins: SMS. 95 00:13:25.120 --> 00:13:27.820 Brady Hugins: WhatsApp is common in Latin America. 96 00:13:29.070 --> 00:13:40.969 Brady Hugins: So, this is sources of information as well as activity for people, so Stripe payments for revenue, MailerLite, these are all different types of… 97 00:13:41.200 --> 00:13:45.900 Brady Hugins: Services, so MailerLite is an email provider for email engagement. 98 00:13:46.650 --> 00:13:48.320 Brady Hugins: form intakes. 99 00:13:48.430 --> 00:13:49.840 Brady Hugins: an ingestion? 100 00:13:50.140 --> 00:13:56.340 Brady Hugins: A number of components where you can… or a number of different applications where you can bring in information. 101 00:13:56.650 --> 00:14:02.009 Brady Hugins: Each nation, because of the automation, builds that we use with that. 102 00:14:02.220 --> 00:14:05.149 Brady Hugins: Or node, N8N. 103 00:14:07.400 --> 00:14:09.290 Brady Hugins: Event RSVPs? 104 00:14:09.390 --> 00:14:17.280 Brady Hugins: So it could be, like, a Ticket Spice, or, A number of these event… 105 00:14:17.940 --> 00:14:21.700 Brady Hugins: broadcast companies. Eventbrite is another one. 106 00:14:22.290 --> 00:14:38.449 Brady Hugins: NFC card taps, so we use NFC, near-field communication card taps in order to advertise our… our events and make sure that we have a permanent flyer in people's hands so that they know what's going on for events. 107 00:14:39.510 --> 00:14:41.950 Brady Hugins: As an example Taps. 108 00:14:43.160 --> 00:14:48.370 Brady Hugins: Course logins, anyone going and… Consuming the courses. 109 00:14:49.740 --> 00:14:53.729 Brady Hugins: And looking at the information that's available for a lot of the… 110 00:14:54.920 --> 00:14:58.539 Brady Hugins: Technical components that we have available for us. 111 00:14:58.900 --> 00:15:05.330 Brady Hugins: And we've mentioned SMS, so opt-ins, Multiple channels, marketing channels. 112 00:15:05.490 --> 00:15:08.230 Brady Hugins: in various… In person. 113 00:15:09.780 --> 00:15:14.519 Brady Hugins: Ways to meet, and different methods in order to bring in information and data. 114 00:15:15.620 --> 00:15:27.779 Brady Hugins: So what does that look like? That looks like separately, so all those different separate components. So, now, through a number of different integrations, MCP or API, 115 00:15:27.920 --> 00:15:31.410 Brady Hugins: or CLI, there's a number of different ways to connect in with the data. 116 00:15:32.580 --> 00:15:36.260 Brady Hugins: We can bring in that data under a unified contact profile. 117 00:15:37.820 --> 00:15:42.209 Brady Hugins: So, using email as the spine for confirmation and verification. 118 00:15:42.560 --> 00:15:46.200 Brady Hugins: It's traditionally used by many businesses to do so. 119 00:15:46.980 --> 00:15:49.820 Brady Hugins: You can start looking at lifetime value. 120 00:15:51.490 --> 00:15:57.629 Brady Hugins: Engagement. Who's engaged? Who's not? Who would you like to send out personalized messages to? 121 00:15:57.970 --> 00:15:59.080 Brady Hugins: And why? 122 00:16:02.890 --> 00:16:14.619 Brady Hugins: first touch, so if you have, like, we have first touch components, so people can sign up for Rose Cards and have personal profiles set up for the Rose Cards. 123 00:16:16.270 --> 00:16:19.389 Brady Hugins: Look at their stage of a customer lifecycle. 124 00:16:20.610 --> 00:16:24.319 Brady Hugins: So… When people get to know you. 125 00:16:24.520 --> 00:16:29.199 Brady Hugins: Some people trust you because they've seen your face, so they know you from the past, but… 126 00:16:29.940 --> 00:16:33.600 Brady Hugins: A lot of people like to get to know you slowly, which is wise. 127 00:16:34.450 --> 00:16:36.549 Brady Hugins: To get to know someone over time. 128 00:16:36.940 --> 00:16:38.690 Brady Hugins: You get to see all the parts of them. 129 00:16:39.530 --> 00:16:41.180 Brady Hugins: Or most, or some? 130 00:16:42.040 --> 00:16:48.730 Brady Hugins: And then the brand tag. So, people will self-select themselves into different brands, but also you can encourage them. 131 00:16:49.580 --> 00:16:51.369 Brady Hugins: The brands that they may enjoy. 132 00:16:52.200 --> 00:16:55.520 Brady Hugins: Or find that it's a natural fit in your ecosystem. 133 00:16:56.290 --> 00:17:00.599 Brady Hugins: I've designed my own brands around my strengths, but those will be… 134 00:17:00.890 --> 00:17:04.179 Brady Hugins: Different and diverse based on whoever's setting up their system. 135 00:17:06.390 --> 00:17:13.510 Brady Hugins: So, that way, everything has an independent place, an independent category, but also you can have some… 136 00:17:13.819 --> 00:17:18.539 Brady Hugins: Centralized components so that you're not jumping between various tools. 137 00:17:19.660 --> 00:17:23.279 Brady Hugins: So, the unified contact profile is a way to do that. 138 00:17:28.230 --> 00:17:30.180 Brady Hugins: So, how do you set this up? 139 00:17:30.830 --> 00:17:40.749 Brady Hugins: Right? It takes roughly a weekend. It's faster to do if you already have the notes in front of you, right? So, a lot of the design work and custom work 140 00:17:40.960 --> 00:17:47.040 Brady Hugins: that we've been doing… that I've been doing internally, It's all custom designed, so… 141 00:17:47.250 --> 00:17:52.679 Brady Hugins: Sometimes it's faster to build it out than it is to… Add in another tool. 142 00:17:53.430 --> 00:17:59.769 Brady Hugins: So you want to pick out how you're going to be interacting with people. If it's a phone script, that's fine. Email's fine. 143 00:17:59.950 --> 00:18:04.870 Brady Hugins: If you like SMS ticks, you can have… Prompts… 144 00:18:05.250 --> 00:18:09.810 Brady Hugins: So that you can do all the manual texting yourself if you want. Or suggestions. 145 00:18:11.120 --> 00:18:11.970 Brady Hugins: Right? 146 00:18:13.270 --> 00:18:15.360 Brady Hugins: Can use a phone as a fallback. 147 00:18:18.140 --> 00:18:21.689 Brady Hugins: And then pick what component, or what… 148 00:18:21.940 --> 00:18:24.870 Brady Hugins: You would like to know about your customers, right? 149 00:18:25.560 --> 00:18:34.169 Brady Hugins: Maybe what brands they interact with, what events they've been to. There's a lot that you can think about for your… 150 00:18:34.850 --> 00:18:37.190 Brady Hugins: Customers about their experience. 151 00:18:38.470 --> 00:18:40.979 Brady Hugins: And, what they would appreciate. 152 00:18:41.400 --> 00:18:43.699 Brady Hugins: And what you would appreciate to know about them. 153 00:18:46.700 --> 00:18:56.129 Brady Hugins: So, list your sources, so all of your systems. So, some of these may integrate well, some of them, no, they may be manuals, but at least you're identifying those. 154 00:19:00.050 --> 00:19:08.759 Brady Hugins: And then you can… you don't need to try to migrate, just… just talk about them, get them up on a whiteboard or a blank piece of paper, as you can. 155 00:19:10.580 --> 00:19:22.469 Brady Hugins: It's typical to have many different sources of information, many different disparate information and databases that are in a system that needs to be updated, that has quite a bit ticked at. 156 00:19:24.930 --> 00:19:26.929 Brady Hugins: So, take your time with that. 157 00:19:30.660 --> 00:19:35.650 Brady Hugins: And then build one component, That starts to… 158 00:19:36.450 --> 00:19:42.090 Brady Hugins: create the unified contact profile system that you want, so… 159 00:19:43.190 --> 00:19:46.399 Brady Hugins: The base fields, derived fields that you want. 160 00:19:47.190 --> 00:19:50.949 Brady Hugins: And, we do quite a bit of our writing in Python. 161 00:19:56.420 --> 00:20:00.239 Brady Hugins: And then building out a dashboard view, so an internal view. 162 00:20:00.370 --> 00:20:01.959 Brady Hugins: So you're going to want… 163 00:20:02.550 --> 00:20:11.350 Brady Hugins: To build out the components needed in order to house the data, and then you're going to want to be building the window view into the data. 164 00:20:14.110 --> 00:20:18.140 Brady Hugins: And just stitch them together, one by one. 165 00:20:25.040 --> 00:20:34.899 Brady Hugins: Okay, so… the actual setup that I've had… let me make sure that I have the proper… 166 00:20:46.840 --> 00:20:58.540 Brady Hugins: I'm gonna show a view… I wanna make sure it's, missible to share… 167 00:21:10.220 --> 00:21:11.289 Brady Hugins: Oh, there it is. 168 00:21:11.750 --> 00:21:12.460 Brady Hugins: Okay. 169 00:21:14.610 --> 00:21:19.999 Brady Hugins: So, I'll show you the top part of this system that I have set up. 170 00:21:21.450 --> 00:21:28.279 Brady Hugins: And, apologize for the busyness, I have a lot of things going on. 171 00:21:35.020 --> 00:21:37.120 Brady Hugins: Okay, let's see if you can see this better. 172 00:21:44.160 --> 00:21:46.910 Brady Hugins: Let's take our time to make this a little bit nicer. 173 00:21:54.060 --> 00:22:01.270 Brady Hugins: So… Just ignore my tabs up there. 174 00:22:03.080 --> 00:22:11.429 Brady Hugins: So, a unified contact contact profile system. This is the initial components that I have set up for mine. 175 00:22:12.190 --> 00:22:14.699 Brady Hugins: My system is less than… oof. 176 00:22:15.060 --> 00:22:22.940 Brady Hugins: a few months old. So, I only… I'm just starting in the ingestion process of gathering new clients, so it's good to showcase. 177 00:22:25.200 --> 00:22:28.490 Brady Hugins: So, these are the various views, so now I've… 178 00:22:29.320 --> 00:22:36.850 Brady Hugins: I'll cover this later on, but, I've connected two different unified 179 00:22:37.340 --> 00:22:46.050 Brady Hugins: projects. One is the unified contact profile, which is all the information about the contacts that I have here. Like, I have 74 contacts here. 180 00:22:46.260 --> 00:22:53.450 Brady Hugins: information. I won't go to these at the moment, just… I don't want to share any contact information, but I will share the information that I look at. 181 00:22:53.650 --> 00:22:55.010 Brady Hugins: On the dashboard. 182 00:22:55.720 --> 00:23:03.550 Brady Hugins: And then also, I have a component on here that's a major component. It's the Unified Project System, so it's a way for me to… 183 00:23:04.100 --> 00:23:21.270 Brady Hugins: gather all the information for all the projects and all the to-dos and projects that I have, and then a way to plan and develop in broad scale all at the same time throughout multiple brands, so that I'm building components for one at the same time and building them for all. 184 00:23:25.970 --> 00:23:35.690 Brady Hugins: It's taken some time, but at the same time, it's had some very quick results, in regards to a lot of these styles and systems. 185 00:23:37.620 --> 00:23:44.500 Brady Hugins: So… Customer relationship management, so this is be able to see… were… 186 00:23:45.750 --> 00:23:52.189 Brady Hugins: You know, who's coming in to your system? What stage of the cycle that they're… 187 00:23:53.000 --> 00:23:56.879 Brady Hugins: On for the sales cycle that you're offering to them? 188 00:23:57.590 --> 00:24:04.749 Brady Hugins: I have a number of different dashboarding kits for different events that I have coming up, as well as various 189 00:24:05.130 --> 00:24:08.880 Brady Hugins: I need quick links in order to see things quickly. 190 00:24:09.070 --> 00:24:11.950 Brady Hugins: And send them to people? 191 00:24:13.720 --> 00:24:20.659 Brady Hugins: I use Midjourney for some generative work, and so I have prompts that I put in there and edit myself. 192 00:24:21.690 --> 00:24:38.449 Brady Hugins: project priorities, history, customer history, pulse on this is… has to do with various systems that are up and running. I'll make sure they're up and running. Intake forms, so various intakes and forms, 193 00:24:40.230 --> 00:24:46.770 Brady Hugins: Customer 360 information, astrology, com… data. 194 00:24:47.200 --> 00:24:54.579 Brady Hugins: contacts, this is a contact list. Who are my top users? Like, who comes back to the site? Who's engaging the most? 195 00:24:55.040 --> 00:25:02.430 Brady Hugins: cohorts, so these are various other people that I'm working with, either venues or… partners? 196 00:25:03.000 --> 00:25:06.919 Brady Hugins: Life cycle, so customer life cycle and the management of that. 197 00:25:07.840 --> 00:25:21.079 Brady Hugins: Warm and silent red flag, so there… you can often see errors that are occurring in your system, but there might be silent errors occurring, where someone has a poor experience by filling out a form, and they don't get an email back. 198 00:25:21.380 --> 00:25:23.409 Brady Hugins: those components. 199 00:25:23.680 --> 00:25:30.450 Brady Hugins: Churn, if you're losing engagement on people, and how to re-engage them, Properly. 200 00:25:31.800 --> 00:25:34.969 Brady Hugins: Tango, I have a number of different… 201 00:25:35.150 --> 00:25:43.239 Brady Hugins: Tango, marketing that I… that I've been utilizing for some of the dances. This is a customer… a project hub. 202 00:25:43.760 --> 00:25:51.729 Brady Hugins: For a lot of the major projects I have. Branding information, the status of current brands. 203 00:25:51.940 --> 00:25:55.920 Brady Hugins: Funnel, with the funnel of revenue 204 00:25:56.350 --> 00:26:03.410 Brady Hugins: Coming in, and various web funnels, and then unified… data profile, so… 205 00:26:04.350 --> 00:26:11.049 Brady Hugins: I'll be sharing various components of this, but I do need to edit For context, and for… 206 00:26:11.280 --> 00:26:16.870 Brady Hugins: confidential information for my clients, so… I'll be sharing some of those. 207 00:26:17.170 --> 00:26:19.199 Brady Hugins: And some of the, 208 00:26:21.620 --> 00:26:29.309 Brady Hugins: information later, so… I… I'll share more detail, but you can see some of the major dashboarding that's set up for 209 00:26:30.100 --> 00:26:33.040 Brady Hugins: Even a one-person operation like myself. 210 00:26:33.820 --> 00:26:35.340 Brady Hugins: So I have 8 brands. 211 00:26:36.310 --> 00:26:46.650 Brady Hugins: One of them's the ecosystem in general, the other one is my name brand, so it's, like, BradyHugans.com and all my personal brand. And then I have 6 separate 212 00:26:47.930 --> 00:26:52.399 Brady Hugins: delivery brands, where I'm delivering at various components and have stacked it. 213 00:26:55.230 --> 00:27:01.200 Brady Hugins: So I have 70 different unique email… 214 00:27:01.850 --> 00:27:06.840 Brady Hugins: Like, send out, so some of them might be an update reminder, or it might be, like, a… 215 00:27:07.240 --> 00:27:11.170 Brady Hugins: You know, we have this Venus Love Letter, which is an automated style… 216 00:27:11.370 --> 00:27:16.360 Brady Hugins: Venus report that people can experience when they're Venus. 217 00:27:16.460 --> 00:27:21.199 Brady Hugins: return is, and then, like, how Venus affects their relationships. 218 00:27:23.000 --> 00:27:31.250 Brady Hugins: And then the sources, like, what are the sources across the various… Information, Stripe. 219 00:27:32.270 --> 00:27:41.179 Brady Hugins: Venus… Ml… I'm trying to think of what ML is. Cards, RSVPs, astrology, webinars. 220 00:27:48.710 --> 00:27:58.070 Brady Hugins: So… then I have a cross-branding logic that works and is ag… that is a Python script. 221 00:27:58.830 --> 00:28:01.040 Brady Hugins: And then syncing those together. 222 00:28:01.720 --> 00:28:08.359 Brady Hugins: So, a nightly, persistent… And based on what kind of resources you have available. 223 00:28:08.940 --> 00:28:12.060 Brady Hugins: This could be nightly, it could be more often than that. 224 00:28:12.410 --> 00:28:14.039 Brady Hugins: Maybe less often, if you'd like. 225 00:28:17.810 --> 00:28:18.800 Brady Hugins: Okay. 226 00:28:18.970 --> 00:28:21.550 Brady Hugins: So here's some industry use cases. 227 00:28:22.050 --> 00:28:27.700 Brady Hugins: I talked to a number of different local businesses, whether they're cafes, Or 228 00:28:29.150 --> 00:28:32.279 Brady Hugins: There might be some retail shops as well. 229 00:28:35.630 --> 00:28:41.820 Brady Hugins: And they have similar issues where they have a number of different… bleh. 230 00:28:43.400 --> 00:28:48.639 Brady Hugins: Information that's available across their system, and it's hard to integrate it all together. 231 00:28:49.880 --> 00:28:57.159 Brady Hugins: So, they might have a loyalty card with the Square system, their email in MailChimp, reservations in OpenTable. 232 00:28:58.580 --> 00:29:04.359 Brady Hugins: And then… but no… nothing shows you what's the source of truth. 233 00:29:04.930 --> 00:29:08.889 Brady Hugins: You need a central source of truth for the information that you're holding. 234 00:29:12.090 --> 00:29:20.780 Brady Hugins: So what a unified contact profile unlocks is you can auto-flag VIPs, By visit count and spend. 235 00:29:22.060 --> 00:29:25.690 Brady Hugins: Birthday outreaches with their actual order history? 236 00:29:26.370 --> 00:29:32.790 Brady Hugins: So we see how things are layering together as you see the information and get various information. 237 00:29:33.470 --> 00:29:36.629 Brady Hugins: And then spot the regular that hasn't been in 30 days. 238 00:29:37.300 --> 00:29:39.390 Brady Hugins: Send out a small note. 239 00:29:39.870 --> 00:29:42.639 Brady Hugins: Or… free coffee, whatever you'd like. 240 00:29:45.950 --> 00:29:54.189 Brady Hugins: All businesses have seasons, but this is a way of reminding people that there might be different draws to bring other people in. 241 00:29:59.170 --> 00:30:06.289 Brady Hugins: So… You can, instead of sending out generic newsletters and general reports, you can start 242 00:30:07.070 --> 00:30:11.769 Brady Hugins: Touching people as they need to be touched, more on a weekly basis. 243 00:30:12.700 --> 00:30:15.299 Brady Hugins: And… more actively. 244 00:30:18.590 --> 00:30:22.500 Brady Hugins: Okay… So, course creation and creators. 245 00:30:23.860 --> 00:30:26.080 Brady Hugins: We've been doing this internally as well. 246 00:30:26.670 --> 00:30:29.179 Brady Hugins: So you're an educator, a coach? 247 00:30:29.830 --> 00:30:37.969 Brady Hugins: Education is dramatically changing over the next, I'd say, 5 to 10 years. There's a number of different 248 00:30:38.180 --> 00:30:45.939 Brady Hugins: Web platforms and information platforms that are available that you can utilize in order to leverage yourself better. 249 00:30:46.130 --> 00:30:53.000 Brady Hugins: Create the information that you want, deploy in the ways, connect with people in more direct ways. 250 00:30:54.560 --> 00:30:59.989 Brady Hugins: So… Often, people have a webinar, like what we have here. 251 00:31:00.800 --> 00:31:06.530 Brady Hugins: They have a course in something like Teachable, which is a common application for courses. 252 00:31:06.910 --> 00:31:11.299 Brady Hugins: They have an email in ConvertKit, or I guess it's kit.com now? 253 00:31:12.200 --> 00:31:13.839 Brady Hugins: The payments in Stripe. 254 00:31:14.940 --> 00:31:21.159 Brady Hugins: Again, you can't trace one student from the registration to the attendee to the buyer. 255 00:31:21.360 --> 00:31:22.540 Brady Hugins: to the member. 256 00:31:23.200 --> 00:31:26.760 Brady Hugins: So what a unified contact profile unlocks. 257 00:31:27.510 --> 00:31:29.139 Brady Hugins: A cohort funnel. 258 00:31:29.750 --> 00:31:37.630 Brady Hugins: So a webinar registered, they attended, they bought, they finished the course, And then they renewed? 259 00:31:38.940 --> 00:31:46.629 Brady Hugins: So there's a con… a converse… a conversion rate at every stage, and a con… conversation at every stage. 260 00:31:47.130 --> 00:31:53.269 Brady Hugins: And you can talk or spend more time to people that may need a little bit more information, or… 261 00:31:53.780 --> 00:31:54.870 Brady Hugins: Updates. 262 00:31:55.670 --> 00:32:00.890 Brady Hugins: You can listen more to their needs, and see if they're… if you need to adapt. 263 00:32:05.770 --> 00:32:12.120 Brady Hugins: So the upsell offer is different for each cohort stage, and the messaging and targeting may be different. 264 00:32:13.050 --> 00:32:15.419 Brady Hugins: First on timing or messaging. 265 00:32:16.980 --> 00:32:23.989 Brady Hugins: So, it makes the… timing known, and you can optimize based on that. So… 266 00:32:24.700 --> 00:32:28.380 Brady Hugins: This is any kind of course, or any kind of information that you're selling. 267 00:32:30.920 --> 00:32:31.890 Brady Hugins: Alright. 268 00:32:32.440 --> 00:32:36.759 Brady Hugins: Industry Case 3, freelancer, or an agency? 269 00:32:37.450 --> 00:32:45.470 Brady Hugins: multi-service operator, you have a number of different component… different clients, and they have multiple different needs, and are looking to you as a… 270 00:32:48.350 --> 00:32:51.780 Brady Hugins: An agency to help them develop their own… 271 00:32:52.500 --> 00:32:55.250 Brady Hugins: Platforms, or they want to lead on your platform. 272 00:32:57.300 --> 00:33:01.770 Brady Hugins: So, they have someone that's in the discovery process on Calendly. 273 00:33:02.780 --> 00:33:06.979 Brady Hugins: Then, contracts in HelloSign, Invoices in QuickBooks. 274 00:33:07.590 --> 00:33:09.470 Brady Hugins: Project management, Notion. 275 00:33:11.620 --> 00:33:16.340 Brady Hugins: And one client can pay you in four ways, but you can't see the long-term value. 276 00:33:17.730 --> 00:33:22.789 Brady Hugins: And Unified Contact Profile unlocks One client, one row. 277 00:33:23.600 --> 00:33:28.219 Brady Hugins: All projects, all invoices, all churn risk in one place. 278 00:33:30.270 --> 00:33:33.089 Brady Hugins: So, you finally know which clients deserve 279 00:33:33.510 --> 00:33:38.200 Brady Hugins: A rate increase, or you can find the ones that are… 280 00:33:44.490 --> 00:33:47.689 Brady Hugins: that are utilizing 281 00:33:52.440 --> 00:33:56.700 Brady Hugins: Some client needs are heavier than others, so you can better price 282 00:33:57.940 --> 00:34:02.140 Brady Hugins: Your services, based on understanding who's consuming what. 283 00:34:10.350 --> 00:34:18.069 Brady Hugins: So, one of the key parts is hunting information. When you have a unified contact profile, you don't need to look at different 284 00:34:18.810 --> 00:34:25.129 Brady Hugins: Tools, you can have it centralized in a place where you can see the information yourself. 285 00:34:27.179 --> 00:34:33.240 Brady Hugins: And you can… Rely on those tools being… 286 00:34:33.620 --> 00:34:38.280 Brady Hugins: Connected automatically, where you don't have to remember things from one tool to the next. 287 00:34:38.550 --> 00:34:40.450 Brady Hugins: So the details can be much better. 288 00:34:42.429 --> 00:34:43.440 Brady Hugins: Alright. 289 00:34:43.949 --> 00:34:51.549 Brady Hugins: So… I'm an industry case, or people like me are an industry case. I'm a multi-brand operator. 290 00:34:53.400 --> 00:34:57.870 Brady Hugins: I've decided to design this like a… ecosystem model. 291 00:34:58.840 --> 00:35:04.840 Brady Hugins: After a lot of the research and design that I've seen from different companies and 292 00:35:04.960 --> 00:35:07.680 Brady Hugins: What is long-term success for people? 293 00:35:10.630 --> 00:35:14.839 Brady Hugins: So, it's creating a number of different ways for people to interact with you. 294 00:35:15.870 --> 00:35:17.870 Brady Hugins: But also bring out the… 295 00:35:19.540 --> 00:35:27.739 Brady Hugins: components. Now, it's very hard for people to do this because of the coordination and organization, unless you have a unified 296 00:35:27.910 --> 00:35:31.140 Brady Hugins: Contact profile, unless you have a unified project system. 297 00:35:33.930 --> 00:35:36.920 Brady Hugins: So, it's very challenging for time. 298 00:35:38.140 --> 00:35:42.430 Brady Hugins: It's very challenging for automation, for keeping track of things. 299 00:35:43.910 --> 00:35:51.210 Brady Hugins: If you have multiple tools, if you're interacting with your clients in a heavier way, where you're engaging with them on multiple tools, and… 300 00:35:51.320 --> 00:35:53.589 Brady Hugins: Having many things available for them. 301 00:35:57.350 --> 00:36:08.039 Brady Hugins: If I were to do this regularly without the unified system, it would be 8 brands across 8 services. Sometimes various different websites, or… 302 00:36:09.660 --> 00:36:12.089 Brady Hugins: Selling, or products, or inventory. 303 00:36:14.200 --> 00:36:16.469 Brady Hugins: And this is me last year. 304 00:36:17.060 --> 00:36:18.740 Brady Hugins: Versus me this year. 305 00:36:20.470 --> 00:36:25.149 Brady Hugins: I had different places where people can buy a ticket to an event. 306 00:36:25.410 --> 00:36:31.959 Brady Hugins: I didn't even have a lot of the download process or the Venus reading process underway. 307 00:36:32.930 --> 00:36:35.330 Brady Hugins: And my webinar was just standard. 308 00:36:35.480 --> 00:36:38.759 Brady Hugins: Zoom webinars, but I didn't have any of the 309 00:36:39.030 --> 00:36:43.639 Brady Hugins: API integrations, or any of the automation processes put together. 310 00:36:44.250 --> 00:36:51.460 Brady Hugins: So, from an overview, it looks like 3 strangers, separate components, and not necessarily integrated. 311 00:36:52.340 --> 00:36:56.390 Brady Hugins: Whereas now… Things are tagged across interests. 312 00:36:56.570 --> 00:37:01.930 Brady Hugins: So if one person is interested in an area, or entering information in an area, they're tagged. 313 00:37:03.220 --> 00:37:05.399 Brady Hugins: And then the cross-sell makes sense. 314 00:37:05.940 --> 00:37:12.329 Brady Hugins: The way that I've designed these brands is that they stack on top of each other, they don't necessarily compete with each other. 315 00:37:12.990 --> 00:37:15.820 Brady Hugins: So that the cross-selling can be more natural. 316 00:37:17.320 --> 00:37:24.500 Brady Hugins: So, a person feels like they're more part of, like, exploring the various components of someone, or… 317 00:37:24.780 --> 00:37:26.480 Brady Hugins: You know, what they have to offer. 318 00:37:27.520 --> 00:37:33.880 Brady Hugins: what they identify with me. I can answer questions in regards to everything, because I've set everything up, and I've… 319 00:37:34.740 --> 00:37:35.840 Brady Hugins: Designed it. 320 00:37:39.780 --> 00:37:44.910 Brady Hugins: So, if you sell more than one thing, if you sell more than one brand. 321 00:37:46.490 --> 00:37:50.080 Brady Hugins: Unified Contact Profile System isn't optional. 322 00:37:52.140 --> 00:38:02.980 Brady Hugins: And it's the only way that you'll really effectively see your audience clearly, especially if you want to be able to see how they're engaging with it in a more passive way, where you're not asking them, you can just 323 00:38:03.090 --> 00:38:09.210 Brady Hugins: See who's watching your course and downloading the information. 324 00:38:11.200 --> 00:38:14.870 Brady Hugins: And then designing a plan to help those people for their needs. 325 00:38:18.330 --> 00:38:24.740 Brady Hugins: So, I don't have any Q&A at the moment, so I'm gonna take some of the pre, 326 00:38:24.980 --> 00:38:30.009 Brady Hugins: design, Q&A, at the moment, so… 327 00:38:31.600 --> 00:38:36.169 Brady Hugins: What's your stack? Where would the unified contact profile live? 328 00:38:36.540 --> 00:38:40.870 Brady Hugins: So… I recommend… 329 00:38:42.180 --> 00:38:54.009 Brady Hugins: something… a database that is API or MCP or CLI enabled, that you're either a code builder, or that if you're proficient with building code. 330 00:38:56.560 --> 00:38:59.739 Brady Hugins: can interact with. We use Airtable internally. 331 00:39:00.380 --> 00:39:05.810 Brady Hugins: But… There's a number of different providers that have these capabilities. 332 00:39:07.790 --> 00:39:11.880 Brady Hugins: And to identify a database, secure. 333 00:39:12.480 --> 00:39:16.660 Brady Hugins: You know, the base, or the database that you have available. 334 00:39:19.870 --> 00:39:28.659 Brady Hugins: Make sure that it's a central database, and identified as a central database where all these connecting sources are going into. 335 00:39:32.080 --> 00:39:34.809 Brady Hugins: So, because your information needs to live somewhere. 336 00:39:36.720 --> 00:39:51.799 Brady Hugins: The brain of my system is… this system is the mirror mirror stack, so this stack gets the most updated information across the entire brand, so my branding tends to be the most up-to-date, and it's all the rule sets and everything are established through this brand. 337 00:39:54.950 --> 00:40:00.689 Brady Hugins: So you need to understand where those live, And where that data is. 338 00:40:01.710 --> 00:40:04.129 Brady Hugins: So that when you start building your stack. 339 00:40:05.830 --> 00:40:08.479 Brady Hugins: You need a brain, or a place that it's stored. 340 00:40:11.320 --> 00:40:15.759 Brady Hugins: Next is, what are the 5-7 most important 341 00:40:16.030 --> 00:40:24.580 Brady Hugins: sources, sources for your business. So, sources are sources of information, so they could be web analytics and web information. 342 00:40:25.090 --> 00:40:26.410 Brady Hugins: Inventory? 343 00:40:27.310 --> 00:40:28.900 Brady Hugins: Could be financial data. 344 00:40:30.510 --> 00:40:33.580 Brady Hugins: It could be, weather tracking. 345 00:40:34.030 --> 00:40:36.169 Brady Hugins: Ticketing information for events. 346 00:40:37.490 --> 00:40:42.090 Brady Hugins: Application, engage- and engagement information. 347 00:40:44.000 --> 00:40:50.160 Brady Hugins: You could be looking at API tracking systems, or… 348 00:40:51.020 --> 00:40:54.870 Brady Hugins: Maybe ingestion processes, like I'm interested in land surveys. 349 00:40:56.780 --> 00:41:02.109 Brady Hugins: So what are the 5 to 7 most important Sources for your company. 350 00:41:04.470 --> 00:41:10.879 Brady Hugins: And they could be internal or external, so… Sources of information externally that 351 00:41:11.290 --> 00:41:15.339 Brady Hugins: Is… has your client information, or customer information. 352 00:41:15.500 --> 00:41:23.869 Brady Hugins: And then internally, which is your employment, or anyone that's integrating, or that's utilizing your systems internally. 353 00:41:27.550 --> 00:41:29.599 Brady Hugins: Okay, so write those down. 354 00:41:32.030 --> 00:41:37.250 Brady Hugins: And think about your system and, like, how it's designed now. 355 00:41:37.930 --> 00:41:45.380 Brady Hugins: And then you can look about how to build these all together and start building those components, because some of them may need to change. 356 00:41:45.790 --> 00:41:56.350 Brady Hugins: some of them are very likely to change. Part of the reason why I make this process is… and this course is because I know hard it is to do this. This is not easy… 357 00:41:56.530 --> 00:41:59.100 Brady Hugins: This is a bit… this is pretty new. 358 00:42:00.900 --> 00:42:08.209 Brady Hugins: And that not that many people are doing this, and a lot of the component… a lot of the systems are just available that you can do this practically. 359 00:42:10.990 --> 00:42:18.370 Brady Hugins: So, we're living at a time that it's really fun to try it, but also expect that it will change and morph and evolve over time. 360 00:42:20.880 --> 00:42:32.729 Brady Hugins: So what question can you not answer about your customers right now? Like, for instance, if… what information would be the best to have? Like, if you could say, I would love to have 361 00:42:33.860 --> 00:42:43.860 Brady Hugins: you know, when someone downloads this report, I want to know, because that means that they're this type of customer, or this type of prospect. 362 00:42:46.220 --> 00:42:48.519 Brady Hugins: Or, it could be… 363 00:42:49.110 --> 00:43:02.459 Brady Hugins: You're looking at a large breadth of team, you have 10 salespeople, and you want to know which ones are the most effective customers for you to spend some of your management time in. 364 00:43:03.300 --> 00:43:09.160 Brady Hugins: Right. If you were to sit in on certain meetings, are there certain types of customers that 365 00:43:09.400 --> 00:43:13.849 Brady Hugins: Your time would be best utilized for, and maybe other ones that don't need it. 366 00:43:17.220 --> 00:43:23.440 Brady Hugins: You can see how… Playing with this information, you can start asking questions. 367 00:43:24.880 --> 00:43:30.309 Brady Hugins: Saying, hmm, never thought of it that way, and designed something And try it. 368 00:43:32.720 --> 00:43:41.740 Brady Hugins: We have so many components available to us now that innovating is… a needed step. 369 00:43:42.200 --> 00:43:46.909 Brady Hugins: For an organization in order to make it practically useful over time. 370 00:43:48.480 --> 00:43:53.740 Brady Hugins: it's not something that, like, CTOs are not small positions anymore. 371 00:43:54.880 --> 00:44:03.900 Brady Hugins: You know, used to be maybe a friendly, inventive person on your team, used to be the quote-unquote CTO, but they were just kind of one of the people. 372 00:44:04.330 --> 00:44:06.740 Brady Hugins: And now it's… central. 373 00:44:07.210 --> 00:44:12.610 Brady Hugins: It's seen as central that your technology stack is a fundamental component of your business. 374 00:44:13.900 --> 00:44:18.099 Brady Hugins: So, what do you not know about your customers right now that you'd like to know? 375 00:44:19.190 --> 00:44:20.700 Brady Hugins: How would that help you? 376 00:44:25.140 --> 00:44:26.000 Brady Hugins: Okay. 377 00:44:27.400 --> 00:44:31.810 Brady Hugins: Let us know more questions. I love more questions, so you can email me. 378 00:44:32.250 --> 00:44:37.959 Brady Hugins: Or… You can be here for the Q&A process, but as we get more 379 00:44:38.150 --> 00:44:41.879 Brady Hugins: Popularity for this event and our following events. 380 00:44:43.360 --> 00:44:46.569 Brady Hugins: We're, looking for more questions. 381 00:44:47.600 --> 00:44:50.019 Brady Hugins: Alright, so paths to move forward. 382 00:44:51.980 --> 00:44:54.500 Brady Hugins: So, I put together a number of different… 383 00:44:55.890 --> 00:45:09.059 Brady Hugins: products that one can purchase. This first one, the Data Sovereignty course, is a one-time $297 fee. There's a $33 a month membership option that you have access to the 384 00:45:09.560 --> 00:45:12.289 Brady Hugins: Data sovereignty course. 385 00:45:13.870 --> 00:45:23.390 Brady Hugins: The membership has some other components to it. I do few… free Q&A, for the people on the membership, and then… 386 00:45:25.610 --> 00:45:34.200 Brady Hugins: But I want to talk about the Data Sovereignty course. The Data Sovereignty course is a 7-day course that we recommend for new developers or existing developers. 387 00:45:34.380 --> 00:45:40.170 Brady Hugins: To look at, even as a check-in, a yearly check-in for themselves, to… 388 00:45:40.880 --> 00:45:49.400 Brady Hugins: evolve and transform their data stack. We have a number of different junior developers and major developers that we're working with and training. 389 00:45:49.650 --> 00:45:50.780 Brady Hugins: that… 390 00:45:51.220 --> 00:46:00.709 Brady Hugins: Are available, as well as my… as well as myself, in order to design some of these various components and get a system up and going for yourself. 391 00:46:03.260 --> 00:46:05.519 Brady Hugins: We do have some custom builds. 392 00:46:06.230 --> 00:46:12.599 Brady Hugins: We have a number of different builds that we have available that we can host on our stack. 393 00:46:14.250 --> 00:46:17.150 Brady Hugins: These are production ready in usually 2 weeks. 394 00:46:18.730 --> 00:46:21.599 Brady Hugins: So, we go through one week of design. 395 00:46:24.060 --> 00:46:28.680 Brady Hugins: And build, and then we do another one of redesign and test. 396 00:46:30.420 --> 00:46:35.069 Brady Hugins: So… We feel pretty comfortable with 2 weeks, but… 397 00:46:36.270 --> 00:46:41.970 Brady Hugins: In most cases, I think it's 4 weeks or less, that we can deliver on some of those. 398 00:46:44.140 --> 00:46:54.350 Brady Hugins: These may be a good way for… to test to see… If there is a particular… Fit. 399 00:46:54.830 --> 00:46:56.090 Brady Hugins: or workflow. 400 00:46:59.530 --> 00:47:02.140 Brady Hugins: Let's wait for us to test it internally. 401 00:47:03.010 --> 00:47:04.800 Brady Hugins: We can host the page as well. 402 00:47:06.060 --> 00:47:14.909 Brady Hugins: We have some monthly… Costs associated with some of the long-term application custom builds. 403 00:47:15.450 --> 00:47:16.840 Brady Hugins: her workflow. 404 00:47:17.660 --> 00:47:19.820 Brady Hugins: As well. 405 00:47:20.950 --> 00:47:21.800 Brady Hugins: Alright. 406 00:47:23.700 --> 00:47:31.009 Brady Hugins: So, this isn't a customer issue. Well, it's not a customer problem, it's a con- contact problem. 407 00:47:32.090 --> 00:47:39.630 Brady Hugins: So what happens with these data flows, it's not… the customer isn't duplicating, they're not… there's not more than one of your customer. 408 00:47:40.520 --> 00:47:41.920 Brady Hugins: It's the data. 409 00:47:42.770 --> 00:47:46.519 Brady Hugins: So the data thinks it's… multiple things. 410 00:47:46.680 --> 00:47:48.050 Brady Hugins: With one person. 411 00:47:50.630 --> 00:47:55.039 Brady Hugins: So… It's understanding why 412 00:47:55.320 --> 00:48:02.169 Brady Hugins: These systems are performing the way they are, and then how to create a system that is… 413 00:48:04.680 --> 00:48:09.599 Brady Hugins: Reliable, and that you can see and own that data over time. 414 00:48:11.130 --> 00:48:17.339 Brady Hugins: So… Of some reports and various… 415 00:48:18.470 --> 00:48:26.569 Brady Hugins: additional, deliverables with this webinar as well, so stay tuned, and if you're part of the course. 416 00:48:27.080 --> 00:48:32.689 Brady Hugins: You're welcome to be here, thank you for being here. Again, I'm Brady Hugans with MirrorMirror. 417 00:48:33.310 --> 00:48:37.699 Brady Hugins: This recording's done on May 1st, 2026. Happy Friday, everyone. 418 00:48:39.390 --> 00:48:47.719 Brady Hugins: And, you're welcome to sign up for any of our, we have some stack, 419 00:48:48.020 --> 00:48:55.570 Brady Hugins: PDFs, and then we also have, if you're local to Phoenix, we have some dances and other events, social events for people to go to. 420 00:48:56.500 --> 00:49:03.509 Brady Hugins: That I've been designing and putting in place, so… you're welcome to look at those, and if you have any questions about their… 421 00:49:03.730 --> 00:49:06.930 Brady Hugins: Remaining part of the ecosystem, just let me know, so… 422 00:49:07.480 --> 00:49:14.249 Brady Hugins: Thank you all for being here, I appreciate you being here, and we'll see you next time.