Brady Hugins: Hi, everyone!
Brady Hugins: This is Brady Hugans. We'll wait for any new people to come on in.
Brady Hugins: Over the next couple minutes, I'll just make some brief introductions of myself. So…
Brady Hugins: Today's May 1st, Friday, 10 a.m. This is a Mirror Mirror webinar.
Brady Hugins: And we've had a number of these series over the last few months and weeks.
Brady Hugins: And…
Brady Hugins: some in person with some local people here in Phoenix, but mostly online in this format. So, today's presentation is…
Brady Hugins: Probably less than 45 minutes, and…
Brady Hugins: We're going to be going over the main major components in a unified contact profile.
Brady Hugins: So, we… in this course.
Brady Hugins: That's intended to be a weekly course that someone can take over a week.
Brady Hugins: We've covered some of the basics, and…
Brady Hugins: Have… lately, what we've been covering…
Brady Hugins: over the last several, as we've covered, probably days 1 through 5, and I might need to redo some of those days.
Brady Hugins: We come across a unified contact profile, which is one of the key Cornerstone Systems?
Brady Hugins: that I recommend in a… in a system. A lot of ecosystems are…
Brady Hugins: Four businesses are built around a unified contact profile.
Brady Hugins: It's a central stack, a central component system that's important to consider when working with
Brady Hugins: Clients, or anyone that you're… maybe having multiple touchpoints, which in today's day and age.
Brady Hugins: 2026, it seems like it's standard and needing to be a standard. Most customers prefer and need a high-touch environment.
Brady Hugins: That's curated toward their needs, or information that they would need at a particular time.
Brady Hugins: So sometimes, different… sources and different interests at different times for people. So…
Brady Hugins: MirrorMirror is my central branded system in the sense that that's the tech…
Brady Hugins: stack that I work with, and offering this type of tech stack is what I recommend for clients to start looking, at least in this direction.
Brady Hugins: So, this is put together by one person, myself. I have…
Brady Hugins: a number of different brands that I've created, and then also linked together in a central technical stack.
Brady Hugins: And then integrated all the tools, so the tools can be mirrored and utilized amongst a broad set, but a varied set of different businesses or ecosystems.
Brady Hugins: This is the way that enterprise-level companies design and build out their tech stacks.
Brady Hugins: And a lot of these tools are becoming more available to everyday people.
Brady Hugins: that they're… They can go and start developing their own ecosystems themselves.
Brady Hugins: So… Alright, let's get started.
Brady Hugins: So… This is an example. Anna isn't a real person.
Brady Hugins: She's an example customer.
Brady Hugins: Because we've only been in business since 2025, so these are just examples.
Brady Hugins: of what someone may or may not experience in your ecosystem, right? So, let's say you ran an event a couple years ago, and Anna bought a ticket to your event and attended.
Brady Hugins: Then… she… Reminisced or saw an advertisement, and then signed up for a newsletter in the following year, 2025.
Brady Hugins: And then, she might have been reading some of the components, and then shifted over to another brand, and then bought one of your courses.
Brady Hugins: So, with a number of these triggers, they're…
Brady Hugins: Is… you could see how they could be sitting in different systems, in your ticketing system.
Brady Hugins: In your newsletter system, In your email system?
Brady Hugins: Maybe in your… educational course delivery system.
Brady Hugins: And then you might have one on a central list that you keep all your clients at, a spreadsheet, or some sort of form.
Brady Hugins: So, you have 5 rows for Ana.
Brady Hugins: And you can't necessarily see them in one view.
Brady Hugins: So, in order to view all the different events, as well as see how you're developing a relationship with someone over time.
Brady Hugins: You need to develop… A unified contact data profile.
Brady Hugins: So, there's operational costs when you leave your attention in fragmented places.
Brady Hugins: No one's the same as each other.
Brady Hugins: And so it's paying attention to…
Brady Hugins: The individual and their individual needs.
Brady Hugins: So, we can… Utilize the resources that we have available by better deployment and better organization.
Brady Hugins: Systemically.
Brady Hugins: So, a unified contact profile Is a way for us to… Have a central database.
Brady Hugins: That we can store our customer, or… contact's information.
Brady Hugins: They could be a customer, they could be a,
Brady Hugins: an operator. They can be a venue operator, or a supplier.
Brady Hugins: Right? There may be various relationships that you have with someone.
Brady Hugins: then it's important to categorize or keep in separate categories. Some people may be on your team and have certain access, so in a unified contact profile, these are all the components that are defined and then created.
Brady Hugins: So, the reason for this is to… enable…
Brady Hugins: The systems that you set up to be able to connect in in a centralized stack or infrastructure.
Brady Hugins: So… Commonly, these are set up across multiple systems that are disconnected.
Brady Hugins: So, sometimes they're… they're connected through a CRM, Customer Relationship Management.
Brady Hugins: Style.
Brady Hugins: And that's where, in order to gather intelligence and…
Brady Hugins: Move strategically with understanding your customers and be able to communicate with them effectively.
Brady Hugins: You need to understand how they're interacting with your ecosystem across brands.
Brady Hugins: And this could be a retail store with an online aspect, or it could be a coaching, and then a content creator.
Brady Hugins: Right? So there could be multiple aspects about why they would be interacting with you.
Brady Hugins: For us, we run events.
Brady Hugins: We also, have land profiles, we also have astrology profiles.
Brady Hugins: So there's various components that you can interact with the people that you're working with in order to…
Brady Hugins: Connect everything together.
Brady Hugins: A lot of customers assume that you're doing this on the back end, and they assume that this is a general process of the business to improve.
Brady Hugins: So it's something to be aware of, especially as we have more tools available.
Brady Hugins: And our… you know, building.
Brady Hugins: So, in this case, for Anna, we're moving from 5 rows on 5 different systems that are disconnected to 1 row that contains all 5 histories.
Brady Hugins: And it has one profile, unified, that's updated.
Brady Hugins: And we might have various information on ANA on different databases or whatnot, but there's a central component that's managing that for ANA, and for us.
Brady Hugins: So every behavior shows up in one place, whether they're engaging, Purchasing… There's some sort of risk.
Brady Hugins: In this case, churn. Churn? Churning risk.
Brady Hugins: And then be able to see that all in one component. Some people have called them customer 360s, or pulling all the data, but a lot of it is having your own data.
Brady Hugins: Flow and information that's going into your system so that you can connect it all together.
Brady Hugins: Okay.
Brady Hugins: So, this is an example in real life, based on… Tests that we have…
Brady Hugins: Built, and that we've… events that we've run.
Brady Hugins: And what would look like in a disorganized way versus an organized way?
Brady Hugins: So this is 7 tables, an example of 7 tables.
Brady Hugins: Using email is the spine.
Brady Hugins: Now, why email? Email is…
Brady Hugins: and continues to be one of the highest engaged asynchronous systems that we have. SMS texting and WhatsApp are…
Brady Hugins: sec… are important, and SMS… is the highest engagements, but it's more expensive, too. Email is…
Brady Hugins: Much less expensive to send emails out.
Brady Hugins: So with broad markets and lists, email is a fundamental spinal component. And then when you want to get in high-touch environments, those go into applications, pings on the phone with applications, or,
Brady Hugins: SMS.
Brady Hugins: WhatsApp is common in Latin America.
Brady Hugins: So, this is sources of information as well as activity for people, so Stripe payments for revenue, MailerLite, these are all different types of…
Brady Hugins: Services, so MailerLite is an email provider for email engagement.
Brady Hugins: form intakes.
Brady Hugins: an ingestion?
Brady Hugins: A number of components where you can… or a number of different applications where you can bring in information.
Brady Hugins: Each nation, because of the automation, builds that we use with that.
Brady Hugins: Or node, N8N.
Brady Hugins: Event RSVPs?
Brady Hugins: So it could be, like, a Ticket Spice, or, A number of these event…
Brady Hugins: broadcast companies. Eventbrite is another one.
Brady Hugins: NFC card taps, so we use NFC, near-field communication card taps in order to advertise our… our events and make sure that we have a permanent flyer in people's hands so that they know what's going on for events.
Brady Hugins: As an example Taps.
Brady Hugins: Course logins, anyone going and… Consuming the courses.
Brady Hugins: And looking at the information that's available for a lot of the…
Brady Hugins: Technical components that we have available for us.
Brady Hugins: And we've mentioned SMS, so opt-ins, Multiple channels, marketing channels.
Brady Hugins: in various… In person.
Brady Hugins: Ways to meet, and different methods in order to bring in information and data.
Brady Hugins: So what does that look like? That looks like separately, so all those different separate components. So, now, through a number of different integrations, MCP or API,
Brady Hugins: or CLI, there's a number of different ways to connect in with the data.
Brady Hugins: We can bring in that data under a unified contact profile.
Brady Hugins: So, using email as the spine for confirmation and verification.
Brady Hugins: It's traditionally used by many businesses to do so.
Brady Hugins: You can start looking at lifetime value.
Brady Hugins: Engagement. Who's engaged? Who's not? Who would you like to send out personalized messages to?
Brady Hugins: And why?
Brady Hugins: first touch, so if you have, like, we have first touch components, so people can sign up for Rose Cards and have personal profiles set up for the Rose Cards.
Brady Hugins: Look at their stage of a customer lifecycle.
Brady Hugins: So… When people get to know you.
Brady Hugins: Some people trust you because they've seen your face, so they know you from the past, but…
Brady Hugins: A lot of people like to get to know you slowly, which is wise.
Brady Hugins: To get to know someone over time.
Brady Hugins: You get to see all the parts of them.
Brady Hugins: Or most, or some?
Brady Hugins: And then the brand tag. So, people will self-select themselves into different brands, but also you can encourage them.
Brady Hugins: The brands that they may enjoy.
Brady Hugins: Or find that it's a natural fit in your ecosystem.
Brady Hugins: I've designed my own brands around my strengths, but those will be…
Brady Hugins: Different and diverse based on whoever's setting up their system.
Brady Hugins: So, that way, everything has an independent place, an independent category, but also you can have some…
Brady Hugins: Centralized components so that you're not jumping between various tools.
Brady Hugins: So, the unified contact profile is a way to do that.
Brady Hugins: So, how do you set this up?
Brady Hugins: Right? It takes roughly a weekend. It's faster to do if you already have the notes in front of you, right? So, a lot of the design work and custom work
Brady Hugins: that we've been doing… that I've been doing internally, It's all custom designed, so…
Brady Hugins: Sometimes it's faster to build it out than it is to… Add in another tool.
Brady Hugins: So you want to pick out how you're going to be interacting with people. If it's a phone script, that's fine. Email's fine.
Brady Hugins: If you like SMS ticks, you can have… Prompts…
Brady Hugins: So that you can do all the manual texting yourself if you want. Or suggestions.
Brady Hugins: Right?
Brady Hugins: Can use a phone as a fallback.
Brady Hugins: And then pick what component, or what…
Brady Hugins: You would like to know about your customers, right?
Brady Hugins: Maybe what brands they interact with, what events they've been to. There's a lot that you can think about for your…
Brady Hugins: Customers about their experience.
Brady Hugins: And, what they would appreciate.
Brady Hugins: And what you would appreciate to know about them.
Brady Hugins: So, list your sources, so all of your systems. So, some of these may integrate well, some of them, no, they may be manuals, but at least you're identifying those.
Brady Hugins: And then you can… you don't need to try to migrate, just… just talk about them, get them up on a whiteboard or a blank piece of paper, as you can.
Brady Hugins: It's typical to have many different sources of information, many different disparate information and databases that are in a system that needs to be updated, that has quite a bit ticked at.
Brady Hugins: So, take your time with that.
Brady Hugins: And then build one component, That starts to…
Brady Hugins: create the unified contact profile system that you want, so…
Brady Hugins: The base fields, derived fields that you want.
Brady Hugins: And, we do quite a bit of our writing in Python.
Brady Hugins: And then building out a dashboard view, so an internal view.
Brady Hugins: So you're going to want…
Brady Hugins: To build out the components needed in order to house the data, and then you're going to want to be building the window view into the data.
Brady Hugins: And just stitch them together, one by one.
Brady Hugins: Okay, so… the actual setup that I've had… let me make sure that I have the proper…
Brady Hugins: I'm gonna show a view… I wanna make sure it's, missible to share…
Brady Hugins: Oh, there it is.
Brady Hugins: Okay.
Brady Hugins: So, I'll show you the top part of this system that I have set up.
Brady Hugins: And, apologize for the busyness, I have a lot of things going on.
Brady Hugins: Okay, let's see if you can see this better.
Brady Hugins: Let's take our time to make this a little bit nicer.
Brady Hugins: So… Just ignore my tabs up there.
Brady Hugins: So, a unified contact contact profile system. This is the initial components that I have set up for mine.
Brady Hugins: My system is less than… oof.
Brady Hugins: a few months old. So, I only… I'm just starting in the ingestion process of gathering new clients, so it's good to showcase.
Brady Hugins: So, these are the various views, so now I've…
Brady Hugins: I'll cover this later on, but, I've connected two different unified
Brady Hugins: projects. One is the unified contact profile, which is all the information about the contacts that I have here. Like, I have 74 contacts here.
Brady Hugins: information. I won't go to these at the moment, just… I don't want to share any contact information, but I will share the information that I look at.
Brady Hugins: On the dashboard.
Brady Hugins: And then also, I have a component on here that's a major component. It's the Unified Project System, so it's a way for me to…
Brady Hugins: gather all the information for all the projects and all the to-dos and projects that I have, and then a way to plan and develop in broad scale all at the same time throughout multiple brands, so that I'm building components for one at the same time and building them for all.
Brady Hugins: It's taken some time, but at the same time, it's had some very quick results, in regards to a lot of these styles and systems.
Brady Hugins: So… Customer relationship management, so this is be able to see… were…
Brady Hugins: You know, who's coming in to your system? What stage of the cycle that they're…
Brady Hugins: On for the sales cycle that you're offering to them?
Brady Hugins: I have a number of different dashboarding kits for different events that I have coming up, as well as various
Brady Hugins: I need quick links in order to see things quickly.
Brady Hugins: And send them to people?
Brady Hugins: I use Midjourney for some generative work, and so I have prompts that I put in there and edit myself.
Brady Hugins: project priorities, history, customer history, pulse on this is… has to do with various systems that are up and running. I'll make sure they're up and running. Intake forms, so various intakes and forms,
Brady Hugins: Customer 360 information, astrology, com… data.
Brady Hugins: contacts, this is a contact list. Who are my top users? Like, who comes back to the site? Who's engaging the most?
Brady Hugins: cohorts, so these are various other people that I'm working with, either venues or… partners?
Brady Hugins: Life cycle, so customer life cycle and the management of that.
Brady Hugins: Warm and silent red flag, so there… you can often see errors that are occurring in your system, but there might be silent errors occurring, where someone has a poor experience by filling out a form, and they don't get an email back.
Brady Hugins: those components.
Brady Hugins: Churn, if you're losing engagement on people, and how to re-engage them, Properly.
Brady Hugins: Tango, I have a number of different…
Brady Hugins: Tango, marketing that I… that I've been utilizing for some of the dances. This is a customer… a project hub.
Brady Hugins: For a lot of the major projects I have. Branding information, the status of current brands.
Brady Hugins: Funnel, with the funnel of revenue
Brady Hugins: Coming in, and various web funnels, and then unified… data profile, so…
Brady Hugins: I'll be sharing various components of this, but I do need to edit For context, and for…
Brady Hugins: confidential information for my clients, so… I'll be sharing some of those.
Brady Hugins: And some of the,
Brady Hugins: information later, so… I… I'll share more detail, but you can see some of the major dashboarding that's set up for
Brady Hugins: Even a one-person operation like myself.
Brady Hugins: So I have 8 brands.
Brady Hugins: One of them's the ecosystem in general, the other one is my name brand, so it's, like, BradyHugans.com and all my personal brand. And then I have 6 separate
Brady Hugins: delivery brands, where I'm delivering at various components and have stacked it.
Brady Hugins: So I have 70 different unique email…
Brady Hugins: Like, send out, so some of them might be an update reminder, or it might be, like, a…
Brady Hugins: You know, we have this Venus Love Letter, which is an automated style…
Brady Hugins: Venus report that people can experience when they're Venus.
Brady Hugins: return is, and then, like, how Venus affects their relationships.
Brady Hugins: And then the sources, like, what are the sources across the various… Information, Stripe.
Brady Hugins: Venus… Ml… I'm trying to think of what ML is. Cards, RSVPs, astrology, webinars.
Brady Hugins: So… then I have a cross-branding logic that works and is ag… that is a Python script.
Brady Hugins: And then syncing those together.
Brady Hugins: So, a nightly, persistent… And based on what kind of resources you have available.
Brady Hugins: This could be nightly, it could be more often than that.
Brady Hugins: Maybe less often, if you'd like.
Brady Hugins: Okay.
Brady Hugins: So here's some industry use cases.
Brady Hugins: I talked to a number of different local businesses, whether they're cafes, Or
Brady Hugins: There might be some retail shops as well.
Brady Hugins: And they have similar issues where they have a number of different… bleh.
Brady Hugins: Information that's available across their system, and it's hard to integrate it all together.
Brady Hugins: So, they might have a loyalty card with the Square system, their email in MailChimp, reservations in OpenTable.
Brady Hugins: And then… but no… nothing shows you what's the source of truth.
Brady Hugins: You need a central source of truth for the information that you're holding.
Brady Hugins: So what a unified contact profile unlocks is you can auto-flag VIPs, By visit count and spend.
Brady Hugins: Birthday outreaches with their actual order history?
Brady Hugins: So we see how things are layering together as you see the information and get various information.
Brady Hugins: And then spot the regular that hasn't been in 30 days.
Brady Hugins: Send out a small note.
Brady Hugins: Or… free coffee, whatever you'd like.
Brady Hugins: All businesses have seasons, but this is a way of reminding people that there might be different draws to bring other people in.
Brady Hugins: So… You can, instead of sending out generic newsletters and general reports, you can start
Brady Hugins: Touching people as they need to be touched, more on a weekly basis.
Brady Hugins: And… more actively.
Brady Hugins: Okay… So, course creation and creators.
Brady Hugins: We've been doing this internally as well.
Brady Hugins: So you're an educator, a coach?
Brady Hugins: Education is dramatically changing over the next, I'd say, 5 to 10 years. There's a number of different
Brady Hugins: Web platforms and information platforms that are available that you can utilize in order to leverage yourself better.
Brady Hugins: Create the information that you want, deploy in the ways, connect with people in more direct ways.
Brady Hugins: So… Often, people have a webinar, like what we have here.
Brady Hugins: They have a course in something like Teachable, which is a common application for courses.
Brady Hugins: They have an email in ConvertKit, or I guess it's kit.com now?
Brady Hugins: The payments in Stripe.
Brady Hugins: Again, you can't trace one student from the registration to the attendee to the buyer.
Brady Hugins: to the member.
Brady Hugins: So what a unified contact profile unlocks.
Brady Hugins: A cohort funnel.
Brady Hugins: So a webinar registered, they attended, they bought, they finished the course, And then they renewed?
Brady Hugins: So there's a con… a converse… a conversion rate at every stage, and a con… conversation at every stage.
Brady Hugins: And you can talk or spend more time to people that may need a little bit more information, or…
Brady Hugins: Updates.
Brady Hugins: You can listen more to their needs, and see if they're… if you need to adapt.
Brady Hugins: So the upsell offer is different for each cohort stage, and the messaging and targeting may be different.
Brady Hugins: First on timing or messaging.
Brady Hugins: So, it makes the… timing known, and you can optimize based on that. So…
Brady Hugins: This is any kind of course, or any kind of information that you're selling.
Brady Hugins: Alright.
Brady Hugins: Industry Case 3, freelancer, or an agency?
Brady Hugins: multi-service operator, you have a number of different component… different clients, and they have multiple different needs, and are looking to you as a…
Brady Hugins: An agency to help them develop their own…
Brady Hugins: Platforms, or they want to lead on your platform.
Brady Hugins: So, they have someone that's in the discovery process on Calendly.
Brady Hugins: Then, contracts in HelloSign, Invoices in QuickBooks.
Brady Hugins: Project management, Notion.
Brady Hugins: And one client can pay you in four ways, but you can't see the long-term value.
Brady Hugins: And Unified Contact Profile unlocks One client, one row.
Brady Hugins: All projects, all invoices, all churn risk in one place.
Brady Hugins: So, you finally know which clients deserve
Brady Hugins: A rate increase, or you can find the ones that are…
Brady Hugins: that are utilizing
Brady Hugins: Some client needs are heavier than others, so you can better price
Brady Hugins: Your services, based on understanding who's consuming what.
Brady Hugins: So, one of the key parts is hunting information. When you have a unified contact profile, you don't need to look at different
Brady Hugins: Tools, you can have it centralized in a place where you can see the information yourself.
Brady Hugins: And you can… Rely on those tools being…
Brady Hugins: Connected automatically, where you don't have to remember things from one tool to the next.
Brady Hugins: So the details can be much better.
Brady Hugins: Alright.
Brady Hugins: So… I'm an industry case, or people like me are an industry case. I'm a multi-brand operator.
Brady Hugins: I've decided to design this like a… ecosystem model.
Brady Hugins: After a lot of the research and design that I've seen from different companies and
Brady Hugins: What is long-term success for people?
Brady Hugins: So, it's creating a number of different ways for people to interact with you.
Brady Hugins: But also bring out the…
Brady Hugins: components. Now, it's very hard for people to do this because of the coordination and organization, unless you have a unified
Brady Hugins: Contact profile, unless you have a unified project system.
Brady Hugins: So, it's very challenging for time.
Brady Hugins: It's very challenging for automation, for keeping track of things.
Brady Hugins: If you have multiple tools, if you're interacting with your clients in a heavier way, where you're engaging with them on multiple tools, and…
Brady Hugins: Having many things available for them.
Brady Hugins: If I were to do this regularly without the unified system, it would be 8 brands across 8 services. Sometimes various different websites, or…
Brady Hugins: Selling, or products, or inventory.
Brady Hugins: And this is me last year.
Brady Hugins: Versus me this year.
Brady Hugins: I had different places where people can buy a ticket to an event.
Brady Hugins: I didn't even have a lot of the download process or the Venus reading process underway.
Brady Hugins: And my webinar was just standard.
Brady Hugins: Zoom webinars, but I didn't have any of the
Brady Hugins: API integrations, or any of the automation processes put together.
Brady Hugins: So, from an overview, it looks like 3 strangers, separate components, and not necessarily integrated.
Brady Hugins: Whereas now… Things are tagged across interests.
Brady Hugins: So if one person is interested in an area, or entering information in an area, they're tagged.
Brady Hugins: And then the cross-sell makes sense.
Brady Hugins: The way that I've designed these brands is that they stack on top of each other, they don't necessarily compete with each other.
Brady Hugins: So that the cross-selling can be more natural.
Brady Hugins: So, a person feels like they're more part of, like, exploring the various components of someone, or…
Brady Hugins: You know, what they have to offer.
Brady Hugins: what they identify with me. I can answer questions in regards to everything, because I've set everything up, and I've…
Brady Hugins: Designed it.
Brady Hugins: So, if you sell more than one thing, if you sell more than one brand.
Brady Hugins: Unified Contact Profile System isn't optional.
Brady Hugins: And it's the only way that you'll really effectively see your audience clearly, especially if you want to be able to see how they're engaging with it in a more passive way, where you're not asking them, you can just
Brady Hugins: See who's watching your course and downloading the information.
Brady Hugins: And then designing a plan to help those people for their needs.
Brady Hugins: So, I don't have any Q&A at the moment, so I'm gonna take some of the pre,
Brady Hugins: design, Q&A, at the moment, so…
Brady Hugins: What's your stack? Where would the unified contact profile live?
Brady Hugins: So… I recommend…
Brady Hugins: something… a database that is API or MCP or CLI enabled, that you're either a code builder, or that if you're proficient with building code.
Brady Hugins: can interact with. We use Airtable internally.
Brady Hugins: But… There's a number of different providers that have these capabilities.
Brady Hugins: And to identify a database, secure.
Brady Hugins: You know, the base, or the database that you have available.
Brady Hugins: Make sure that it's a central database, and identified as a central database where all these connecting sources are going into.
Brady Hugins: So, because your information needs to live somewhere.
Brady Hugins: The brain of my system is… this system is the mirror mirror stack, so this stack gets the most updated information across the entire brand, so my branding tends to be the most up-to-date, and it's all the rule sets and everything are established through this brand.
Brady Hugins: So you need to understand where those live, And where that data is.
Brady Hugins: So that when you start building your stack.
Brady Hugins: You need a brain, or a place that it's stored.
Brady Hugins: Next is, what are the 5-7 most important
Brady Hugins: sources, sources for your business. So, sources are sources of information, so they could be web analytics and web information.
Brady Hugins: Inventory?
Brady Hugins: Could be financial data.
Brady Hugins: It could be, weather tracking.
Brady Hugins: Ticketing information for events.
Brady Hugins: Application, engage- and engagement information.
Brady Hugins: You could be looking at API tracking systems, or…
Brady Hugins: Maybe ingestion processes, like I'm interested in land surveys.
Brady Hugins: So what are the 5 to 7 most important Sources for your company.
Brady Hugins: And they could be internal or external, so… Sources of information externally that
Brady Hugins: Is… has your client information, or customer information.
Brady Hugins: And then internally, which is your employment, or anyone that's integrating, or that's utilizing your systems internally.
Brady Hugins: Okay, so write those down.
Brady Hugins: And think about your system and, like, how it's designed now.
Brady Hugins: And then you can look about how to build these all together and start building those components, because some of them may need to change.
Brady Hugins: some of them are very likely to change. Part of the reason why I make this process is… and this course is because I know hard it is to do this. This is not easy…
Brady Hugins: This is a bit… this is pretty new.
Brady Hugins: And that not that many people are doing this, and a lot of the component… a lot of the systems are just available that you can do this practically.
Brady Hugins: So, we're living at a time that it's really fun to try it, but also expect that it will change and morph and evolve over time.
Brady Hugins: So what question can you not answer about your customers right now? Like, for instance, if… what information would be the best to have? Like, if you could say, I would love to have
Brady Hugins: you know, when someone downloads this report, I want to know, because that means that they're this type of customer, or this type of prospect.
Brady Hugins: Or, it could be…
Brady Hugins: You're looking at a large breadth of team, you have 10 salespeople, and you want to know which ones are the most effective customers for you to spend some of your management time in.
Brady Hugins: Right. If you were to sit in on certain meetings, are there certain types of customers that
Brady Hugins: Your time would be best utilized for, and maybe other ones that don't need it.
Brady Hugins: You can see how… Playing with this information, you can start asking questions.
Brady Hugins: Saying, hmm, never thought of it that way, and designed something And try it.
Brady Hugins: We have so many components available to us now that innovating is… a needed step.
Brady Hugins: For an organization in order to make it practically useful over time.
Brady Hugins: it's not something that, like, CTOs are not small positions anymore.
Brady Hugins: You know, used to be maybe a friendly, inventive person on your team, used to be the quote-unquote CTO, but they were just kind of one of the people.
Brady Hugins: And now it's… central.
Brady Hugins: It's seen as central that your technology stack is a fundamental component of your business.
Brady Hugins: So, what do you not know about your customers right now that you'd like to know?
Brady Hugins: How would that help you?
Brady Hugins: Okay.
Brady Hugins: Let us know more questions. I love more questions, so you can email me.
Brady Hugins: Or… You can be here for the Q&A process, but as we get more
Brady Hugins: Popularity for this event and our following events.
Brady Hugins: We're, looking for more questions.
Brady Hugins: Alright, so paths to move forward.
Brady Hugins: So, I put together a number of different…
Brady Hugins: products that one can purchase. This first one, the Data Sovereignty course, is a one-time $297 fee. There's a $33 a month membership option that you have access to the
Brady Hugins: Data sovereignty course.
Brady Hugins: The membership has some other components to it. I do few… free Q&A, for the people on the membership, and then…
Brady Hugins: But I want to talk about the Data Sovereignty course. The Data Sovereignty course is a 7-day course that we recommend for new developers or existing developers.
Brady Hugins: To look at, even as a check-in, a yearly check-in for themselves, to…
Brady Hugins: evolve and transform their data stack. We have a number of different junior developers and major developers that we're working with and training.
Brady Hugins: that…
Brady Hugins: Are available, as well as my… as well as myself, in order to design some of these various components and get a system up and going for yourself.
Brady Hugins: We do have some custom builds.
Brady Hugins: We have a number of different builds that we have available that we can host on our stack.
Brady Hugins: These are production ready in usually 2 weeks.
Brady Hugins: So, we go through one week of design.
Brady Hugins: And build, and then we do another one of redesign and test.
Brady Hugins: So… We feel pretty comfortable with 2 weeks, but…
Brady Hugins: In most cases, I think it's 4 weeks or less, that we can deliver on some of those.
Brady Hugins: These may be a good way for… to test to see… If there is a particular… Fit.
Brady Hugins: or workflow.
Brady Hugins: Let's wait for us to test it internally.
Brady Hugins: We can host the page as well.
Brady Hugins: We have some monthly… Costs associated with some of the long-term application custom builds.
Brady Hugins: her workflow.
Brady Hugins: As well.
Brady Hugins: Alright.
Brady Hugins: So, this isn't a customer issue. Well, it's not a customer problem, it's a con- contact problem.
Brady Hugins: So what happens with these data flows, it's not… the customer isn't duplicating, they're not… there's not more than one of your customer.
Brady Hugins: It's the data.
Brady Hugins: So the data thinks it's… multiple things.
Brady Hugins: With one person.
Brady Hugins: So… It's understanding why
Brady Hugins: These systems are performing the way they are, and then how to create a system that is…
Brady Hugins: Reliable, and that you can see and own that data over time.
Brady Hugins: So… Of some reports and various…
Brady Hugins: additional, deliverables with this webinar as well, so stay tuned, and if you're part of the course.
Brady Hugins: You're welcome to be here, thank you for being here. Again, I'm Brady Hugans with MirrorMirror.
Brady Hugins: This recording's done on May 1st, 2026. Happy Friday, everyone.
Brady Hugins: And, you're welcome to sign up for any of our, we have some stack,
Brady Hugins: PDFs, and then we also have, if you're local to Phoenix, we have some dances and other events, social events for people to go to.
Brady Hugins: That I've been designing and putting in place, so… you're welcome to look at those, and if you have any questions about their…
Brady Hugins: Remaining part of the ecosystem, just let me know, so…
Brady Hugins: Thank you all for being here, I appreciate you being here, and we'll see you next time.